Avid has recently brought us some truly outstanding news: The company has obtained the exclusive licensing rights to the much-loved technologies and solutions from Nexidia, a leading developer of dialogue and audio analysis products that provides the core technology found within the Avid ScriptSync and PhraseFind toolsets.
“I think this is phenomenal news, and it may have forever changed the future of Media Composer as both an editing system and as an integral component of large-scale, media-oriented environments.”
I think this is phenomenal news, and it may have forever changed the future of Media Composer as both an editing system and as an integral component of large-scale, media-oriented environments.
ScriptSync and PhraseFind are powerful Avid workflows that we had and then lost, leaving many Media Composer users in a self-imposed version freeze for years. The functionality offered by ScriptSync and PhraseFind had become too vital to loose and too integral to workflows, despite all the virtues and advances of newer versions of Media Composer.
With this announcement, Nexidia products will be brought to the Avid MediaCentral Platform, and PhraseFind and ScriptSync will be brought back as options for Media Composer. The addition of these dialogue and audio analysis products and technologies will nicely complement the MediaCentral Platform, and will restore the ScriptSync and PhraseFind workflows into a refreshed and ever-evolving Media Composer host.
“I believe that these renewed offerings will change the future for Media Composer as a product. ”
I believe that these renewed offerings will change the future for Media Composer as a product. It will help clients accept newer versions of Media Composer software faster than before, and expose our clients to the new workflows and features enabled by newer versions. I represent, for example, a facility that has literally hundreds of Media Composer editing rooms, with more systems as rentals in the field. Most of our clients have, over time, refused to upgrade past Media Composer version 7, specifically due to the absence of ScriptSync and PhraseFind. This means that we have an entire base of clients who have never been able to experience how great the latest version of Media Composer is but can now do so, with great thanks to the collaboration between Avid and the ACA.
In particular ScriptSync and PhraseFind are unique and critical components of non-fiction productions (reality TV, science and factual, etc.), due to their wildly high shooting ratios. This segment of our industry has seen little of some of the recent developments within Media Composer such as Source Browser, DNxHR encoding and a resolution-independent architecture allowing 4K finishing workflows. I think this pattern is going to change, and clients will accept newer versions faster and with greater enthusiasm than before, largely because this core workflow will be available once again.
Avid has committed to deliver more information on PhraseFind and ScriptSync in December 2016 as they work out further details. But for now, those looking for interactive services within the MediaCentral Platform with Dialogue Search, Search Grid or Illuminate can utilize those workflows today.
“I’d like to thank my clients, colleagues and fellow ACA members for providing a loud, passionate and common voice in this matter.”
I’d like to thank my clients, colleagues and fellow ACA members for providing a loud, passionate and common voice in this matter. Avid, to their enormous credit, heard how much we valued this core functionality and listened to both ACA members and to ACA leadership to better understand why the absence of ScriptSync and PhraseFind was such a significant one.
Click here for more information regarding Avid’s new offering in Nexidia.
ACA leadership is working harder to find more ways to deepen the partnership between Avid and the ACA. Join us at Avid Connect 2017 to hear even greater announcements firsthand and in person.