Add Compelling Graphics to Your News Story With MediaCentral | UX

By in News Production, Next-Generation Newsrooms

Continuing our video blog series on Next-Generation Newsrooms, we’ll provide an overview of the integrated workflow for creating templated news graphics using Maestro within MediaCentral | UX.

 

Attracting viewers and keeping them tuned in is a key driver for news organizations around the world. Delivering consistent excellence is what editorial teams strive to do, and crucially, it is now not only just what viewers want, but what they have come to expect.

The quality of a news program can be judged in many ways – the kind of stories that are covered, the breadth of coverage (either in terms of topics or by geography), and the personalities involved are just some – but there is one inescapable fact about what people watch. HOW it looks on-screen is as important as the stories that are being told.

Crafting live programs, such as news bulletins, looks easy. That is until the viewer sees a dated look or poor graphics that ultimately distract them from concentrating on the news story. Don’t believe me? Watch the next time you see a show with graphics that look like they are from the 80’s and see how much time you spend focusing on the graphics rather than the news itself.

This is why at Avid we realize news is not just about the words that are spoken or the video that is shown, it’s about the complete package that keeps audiences engaged and coming back time and time again. From the look of the studio set, to the visual appeal and relevance of the graphics that are used, to how the graphics animate on and off the screen, and how the station drives audience interactivity, Avid provides solutions to meet all of these challenges.

This video provides an overview of the integrated workflow for creating templated news graphics using Maestro within MediaCentral | UX.

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Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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As a member of the Avid’s EMEA Solutions Design Team I travel. A lot. The day job? Helping customers deliver new workflows enabled by Avid Everywhere and the Avid Media Central Platform.