Avid Alliance Partners at NAMM. See and Hear Them Everywhere—Join Us at the Show.

By in Audio Post, Music Creation, NAMM 2018, Pro Mixing

The Avid main stage and demo suites are always packed with our partner offerings, including AAX DSP plug-ins for Pro Tools | HDX and Avid VENUE | S6L, groundbreaking new AAX effects and virtual instruments, software that connects to Avid control surfaces via EUCON, and hardware solutions that are purpose-built for Avid users. See something on the mainstage that you want to use with Pro Tools or Sibelius? It’s probably a click away in the Avid Marketplace.

Transformizer AAX plug-in

The Avid Alliance Partner solutions on display at NAMM go way beyond AAX plug-ins. Check out Pro Tools running on the just-announced Apple iMac Pro, delivering fresh advances in speed and performance, made even more powerful when Pro Tools | HDX is added using a Magma expansion chassis.  See how Avid has joined forces with Waves to let you control Waves processors on the Avid VENUE | S6L live system.

Avid VENUE | S6L

We’ll also demonstrate how the Pro Tools | S6 control surface can take command of multiple DAWs from Avid and other providers using KVM switching hardware offered by our hardware partner, IHSE.

Avid Pro Tools | S6

Take a seat at a demo of Pro Tools | HD mixing with Dolby Atmos®; it’s made possible using a JBL Intonato 24 system, which interfaces directly with Pro Tools | MTRX to manage all aspects of the Atmos mix.

Learn about how we’re adding new virtual instruments to a specialized Sibelius Marketplace and collaborating with leading publishers to sell sheet music using Sibelius | Cloud Publishing. You’ll also hear the expertly curated sounds from the libraries of Pro Sound Effects and Biotek, an ingenious virtual instrument from Tracktion which is among the many tools from our Alliance Partners that are free gifts to registered Pro Tools owners.  Just a few examples of the ways users can grow their audio production investment with proven tools from our partners as they grow their careers.

Tracktion Biotek

After NAMM wraps up, Avid audio developers are invited to spend another day with us at the annual Alliance Partner Conference. Held at the nearby Wyndham Hotel Anaheim on Monday, January 29th, the conference is a free full-day event that is full of practical information to help our audio developers learn what’s new for the Avid platform, get the most out of our technical and marketing services, and use the Avid Marketplace and Avid Alliance Partner Program to connect with customers and build their businesses. The conference is open to all active developers, but space is limited. Please contact us at partners@avid.com if you plan to join us.

Pro Sound Effects

From the depth and range of partner solutions available for Avid customers, to a valuable conference program like no other, NAMM will be a great showcase for the many ways we continue working with our Alliance Partners to make Pro Tools and Sibelius the most richly-featured solutions for audio production.

See it all in action in our new location in the NEW North Hall, first floor, in booth #15501. Visit avid.com/namm for more information.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.

As Director, Partnering Programs at Avid, Ed Gray and his team deliver technical and marketing programs that connect Avid Customers with the best partner products for media creation in the world.