BMG and Avid — The Writer Perspectives Series

By in Audio Post, Music Creation, NAMM 2018, Pro Mixing

How do some of the industry’s top songwriters make their way through the difficult, ever-changing, and often confusing music industry? BMG and Avid have teamed up to shed some light on the publishing and songwriting worlds of sync, vocal production and film scoring. In this video series, three BMG writers share their stories and the keys to their successes. Learnt how they hone their craft, manage their music with BMG to land more opportunities and how they bring their ideas to life in Pro Tools.

Justin Gray is a very prominent writer for commercials, trailers and much more. You may have heard his music behind some of the biggest commercials and films over the years. His success stems from relationships built patiently throughout the years and, most importantly, his ability to deliver quality content in a fixed amount of time. Justin said “The only thing to do as a songwriter, if you want to get better, is to keep writing. Don’t be afraid to write crappy songs, because sometimes you need to clear the way in your brain for the good stuff to come in.”

You may not recognize his name, but Rob Kleiner is behind some of the biggest artists today including Sia, Andra Day, LP, Cee Lo and Matt Nathanson.  His skills as an engineer and ability to connect beyond technical aspects have helped him garner a GRAMMY® nomination. Kleiner shares some of his vocal production tricks and stresses the importance of staying organized. “Use labels, color coating, grouping and comments religiously.  When inspiration strikes, you need to be ready.  You don’t want to get bogged down by technicalities or sloppiness.”

From working with Klaus Badelt, to working on some of the biggest films and production libraries, Mark Yaeger is in-demand for film scoring. the technical and aesthetic details are crucial to writing for films. “Making it in the film scoring industry, to me, is two-fold: incessant hard-work, and an immense amount of luck. You really have to be versatile and trust yourself in trying out new ideas… ‘if this doesn’t work, maybe that will. Practice hitting cues and marks; writing a theme, deconstructing the theme, then re-developing it. Really put yourself in the film and live in that world.”

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Sarah works in Digital Assets in Catalogue Research and Marketing at BMG. She is also an audio editor, composer and guitarist.