Avid Cloud-based Workflow Revolutionizes Post-Production Services of Israeli Production Company Ha-Mitcham

By in Shared Storage, Video Editing

Israeli production and post-production facility Ha-Mitcham is serious about collaborative editing. In fact it has just built its entire business around it. When they decided to build a brand new facility, they started looking at solutions from various manufacturers, setting high standards for quality, flexibility, ease of use, long-term value for money and – crucially – the capacity to work remotely via the cloud.

After an extensive search, Ha-Mitcham, the largest independent post house in Israel, chose Avid to help revolutionize its facility to a new level of efficiency and collaboration. The Avid workflow allows Ha-Mitcham clients to compete successfully with larger organizations in the production of creative, high-quality content. With the industry’s best, most comprehensive individual tools integrated on the Avid MediaCentral Platform, the workflow – the first of its kind in Israel – incorporates cloud technology to facilitate a cost-effective, collaborative and future-proof creative environment. The Avid workflow at Ha-Mitcham – the first of its kind in Israel – incorporates cloud technology to facilitate a cost-effective, collaborative and future-proof creative environment.

“We wanted to create a unique environment – the perfect ‘playground’ for content creators to produce great quality television. Our vision was to offer comfortable, creative production and post suites equipped with the best available technology, all under one roof. We wanted to enable people to come in with an idea and leave with a movie or a series to broadcast.”

—Efraim Halevy Sela, CEO, Ha-Mitcham

By deploying the Avid MediaCentral Platform, the industry’s most open, tightly integrated and efficient platform designed for media, Ha-Mitcham has created a unique environment for TV production in the Middle East. The leading facility prides itself on its ability to make remote editing and technology available to every production company in the region, whatever the size.

“We wanted the perfect playground for content creators to produce great quality television,” says Efraim Halevy Sela, CEO, Ha-Mitcham. “Our vision was to offer comfortable, creative production and post suites equipped with the best available technology, all under one roof. We wanted to enable people to come in with an idea, and leave with a movie or a series to broadcast.”

 

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