Why I Joined the Movement: Staying Involved in Our Industry is Key To Remaining Ahead of the Game

By in Avid Customer Association, Video Editing

As the founder and CEO of MelroseMAC—an all-encompassing tech boutique for creatives and creators in Los Angeles—I have always strived to provide the best possible services and solutions to my entertainment and media clients. Never one to play second string, I knew that I had to have an active role both as a member and leader of the Avid Customer Association.

MelroseMac owner Sandy Nasseri presenting at the leadership luncheon at Avid Connect 2015

Engagement in the Industry

The leadership and willingness of Avid to work with third-parties enables my team to adapt and thrive in this fast evolving industry. Coupled with the unrivaled workflows Avid provides (support software, storage, Interplay, and MAM), I am certain that I am offering the best possible options to my clients.

As a leader in the Avid Customer Association, I have been given the opportunity to place my hands on the pulse of emerging technologies and game changing ideas. The deep engagement of Avid in the entertainment market has created an invaluable pool of leaders, from whose expertise I’ve acquired much insight.

“I firmly believe that my commitment to the ACA has aided in the growth of my business, and I am honored to be a leader within the Association.”

—Sandy Nasseri

I hope that my involvement within the industry, particular as a woman and as a leader, motivates my employees and inspires them to achieve their dreams. I am proud of my company’s success and the rapid expansion that we have experienced.  I firmly believe that my commitment to the ACA has aided in the growth of my business, and I am honored to be a leader within the Association.

Navigating Current Industry Challenges and Transformation

As we continue to expand, I now find myself focusing on the MelroseTEC division. This venture in the world of customized solutions and “made-to-measure” philosophy sets us apart from the competition. Guided by our clients’ goals and not product sales, MelroseTEC tailors solutions based on clients’ needs and matches them to their daily activities.

Notable Impact

This past year was very significant for the Partner Advisory Council, as we were able to clearly define the three tiers of the entire channel worldwide (select resellers, distribution, and elite resellers), focusing heavily on specific deals, such as: dealer registration, BDF, and education deals.

Avid staff who work directly with the Partner Advisory Council, have made many of our requests a top priority. For example, we requested more support, training and better access to Avid resources – all of which is currently being addressed. This level of commitment gives the Avid community great confidence in knowing that our voices are being heard.

Our recent Council visit to Avid global headquarters in Burlington, MA was a huge success. The constructive dialogue and conversations between the Council and leaders of the top Avid support team was extremely beneficial. Our accessibility to the phenomenal upper management and big decision makers was both refreshing and thought provoking.  We are extremely appreciative and grateful for their time.

Why I Joined the Movement: Staying Involved in Our Industry is Key To Remaining Ahead of the Game

Members of the Partner Advisory Council who attended the meeting in Burlington: Charlie McCormic /T2 computing, Bill Hite/Marshall Graphics, Jim Burke/HB Communications, Sandy Nasseri/MelroseMAC and Justin and Jean Meunier/CEV

“I have a much stronger sense of how genuinely Avid is listening, working to solve our challenges, and how much they sincerely care.”

—Sandy Nasseri

Speaking of time, I just can’t seem to get enough of it these days.  Between running around with my young children and running a successful and growing company, it is not easy for me to take the time to leave home. However, I can honestly say that the trip to Burlington was well worth it.  I have a much stronger sense of how genuinely Avid is listening, working to solve our challenges, and how much they sincerely care.

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As a passionate technology enthusiast and professional, aw well as founder of MelroseMAC, I work to empower and encourage women to take a stronger stand in the technology industry. In 2012, the Women’s Business Enterprise National Council (WBENC) certified MelroseMAC as a woman-owned business. I remain active within the WBENC organization and participate in many of its programs aimed at progressing businesses owned by women.