The pace of news coverage is rapidly accelerating. Consumers are demanding more from their news providers: more coverage with more accuracy, on more platforms. And they don’t want to wait. News organizations live in the “now,” instantly turning-around breaking news in a constant 24-7 churn.
Clearly articulating and evolving the big story through multiple deadlines requires a support workflow that is quick and fluid. Graphic enhancements need to be created and available for producers and reporters, on-the-fly. With no time to wait for rendering, or asset transfers, the fastest way to get graphics on the air and online is with Avid Maestro | News.
Create, manage, distribute and play-out stunning, real-time 3D graphics with the industry’s only complete on-air graphics suite. Maestro | News can be customized for a variety of environments and seamlessly integrates with the Avid MediaCentral Platform, as well as third-party news and editing applications. Now, with the latest release, you get even more capabilities and workflows to boost your production efficiency.
The all-in-one graphics workflow solution
With Maestro | News you can:
• Take control of your entire production – From on air and interactive graphics, to virtual studio display and high res video wall content, Maestro | News provides everything you need for a full end to end graphics production.
• Gain ultimate workflow efficiency – Maestro | News integrates with MediaCentral and other newsroom and editing systems to simplify and speed up production workflows.
• Bring your content to air faster – As a robust content playout device, Maestro | News lets you significantly speed up video turnaround so you can be first to air
• Get the rendering power you need, with support for multiple live feeds and automation while maintaining reliability and security
The newest release of Maestro | News introduces improved integration with Avid and 3rd party production tools, as well as range of new features:
Build your stories from your web browser without additional installations
Avid’s Maestro | News now delivers new HTML5 based newsroom plugins that allow your journalists and editorial staff to build stories, preview content and add graphics elements to stories directly from a web browser – without any additional installation on their workstation. The HTML5 plugin supports all newsroom systems that use the HTML5 MOS plugin specification – including MediaCentral | Newsroom.
Find your stories faster
In the race to get breaking news on-air and online, Maestro | News helps you search through large rundowns quickly and efficiently. The new Simple Search feature locates stories using different keywords or phrases as you type to filter in your rundown. The search isn’t just limited to story slugs, but also applies to content inside of any story item.
Control your clip playback
Controlling clip playback in conjunction with graphics is an essential part of the production workflow, as it requires perfect synchronization between graphics and clip content. This next version of Maestro | News enables you to easily get access to Avid’s new clip playback engine from the new template controls available for each Maestro | News page. Supporting broadcast industry standards including DNxHD, XAVC, H264 and XDCAM, the clip engine easily combines graphics and clip content on the graphics platform to offer simple control over clip playback during production
As news viewers grow more sophisticated, the need to create news content with more value is becoming an editorial priority. Eye-catching, easy-to-understand graphics are no longer just complimentary embellishments to your coverage, they are now an important differentiator for your storytellers, helping to define your brand. Maestro | News brings end-to-end real-time graphic management unlike any other, to your production workflow.
To see how Avid Maestro | News can accelerate and simplify your news productions, please come and see our demonstration at Upper South Hall – Booth SU801 (located next to the hall entrance).