Avid Marketplace Expansion Continues with More AAX Plug-Ins Ready for In-App Purchase

By in Music Creation, NAMM 2017, Pro Mixing

From Pro Tools | First to Pro Tools | HDX, creation and collaboration don’t skip a beat when the AAX plug-ins you love are a click away.  Buy, download, authorize and install the tools you need and drop  them into your tracks — without leaving an active project. For Avid Alliance Partners, it’s the shortest and clearest path to Avid’s large and fast-growing base of Pro Tools users, including  our surging population of subscribers. Avid Marketplace and in-app purchase take the time and guesswork out of building your AAX effects and virtual instruments collections, with all products on Avid Marketplace tested, certified and supported by Avid. Need a plug-in that your Avid Cloud Collaboration partner has? Click to buy it on Avid Marketplace with in-app purchase and it’s on your track!

Empirical Labs Arousor — Get it on Avid Marketplace

With the list of AAX plug-ins and other audio tools available for Avid|Marketplace growing constantly, we’re looking forward to highlighting new arrivals at the 2017 NAMM Show, and demonstrating some AAX plug-ins from our growing list of in-app purchase arrivals.  Avid is working closely with many new and established AAX developers to get their plug-ins to market with this new feature.  These include AIR Instruments, Antares, Aphex Systems, Audified, Audio Gaming, Audionamix, Crane Song, Empirical Labs, Eventide, Focusrite, Matthew Lane, Nugen Audio, Quiet Art, Sonible, Volko Audio, and Wholegrain Digital Systems.  In addition, we are thrilled to announce the planned arrival of AAX legend McDSP to the Avid webstore along with software offerings from Emmy® Award-winning .developer Sounds ‘n Sync and the post-production experts at Kiwa Digital.   There are more exciting announcements in the wings, and the best way to keep up-to-date is by visiting us frequently at avid.com.  We can count on the NAMM Show and the post-NAMM Avid Alliance Partner Conference to generate even more activity.

NUGEN Audio Visualizer – Ready for In-App Purchase

“Avid have been very innovative in designing a seamless experience which lets the audio engineer access the best plug-ins for the job without ever leaving the app. For NUGEN Audio, this means customers of our mix, mastering and post production plugins now have a uniquely smooth discovery experience which preserves the creative flow as they unlock new opportunities within their software. As developers, Avid have been with us every step of the way, designing a new rapid on-boarding process for the manufacturer. The whole idea shows huge promise for the future.”

—Simon Kerr, CMO NUGEN Audio

So, come see Avid Marketplace and in-app purchase in action at NAMM or, better yet, use Pro Tools to collaborate on your next project through Avid Cloud Collaboration and grab some of the world’s best AAX Plug-Ins while you work!

#Avid at #NAMM2017

Heading to the 2017 NAMM Show? Join Avid at the industry’s biggest event January 19-22 at Booth 6400 in Hall A.

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As Director, Partnering Programs at Avid, Ed Gray and his team deliver technical and marketing programs that connect Avid Customers with the best partner products for media creation in the world.