These days, most large-scale media organizations continue to use specialized technologies, such as coaxial cabling and SDI signals, to transport the large amount of professional audio and video data in real time. In recent years however, rapid technological advancements have made it possible to pass professional audio and video signals over standard IP networks, easing the migration to emerging image formats like UHD and HDR.
Today, we’re excited to announce our plan to accelerate the media industry’s transition to IP by supporting real time IP signals in the Avid MediaCentral Platform, delivering a unified environment for converged file-based and live signal-based media workflows.
By IP-enabling our products and extending the MediaCentral Platform to support IP stream-based workflows, we are creating a path to the operational agility and efficiency our customers require. The technology demonstrations we are presenting at NAB this year illustrate the first steps in this exciting transition.
Avid will also enhance existing solutions that have previously offered SDI signal interfaces (e.g. ingest, playout, editing, graphics) by adding IP interfaces in future versions, providing customers with the freedom to choose their pace of transition without disrupting their current operations.
At NAB 2016, we will demonstrate native IP-based workflows as well as hybrid SDI/IP workflows that enable media companies to leverage standard IT infrastructure, while managing the transition to IP at their own pace.
Visit the Avid booth (#SU902) at NAB and check out our IP technology presentation, where we will be:
- Demonstrating interoperable IP workflows with partners including Grass Valley and Sony
- Demonstrating IP interfaces for Avid products that have historically supported SDI signals, such as Media Composer
- Announcing an open, agnostic, standards-based architecture for IP signals in the MediaCentral Platform
- Announcing support for open technology standards and industry consortia, including the AIMS Alliance, which Avid recently joined