Avid to Showcase its Cloud-Enabled Solutions at SMPTE 2017

By in Shared Storage, Video Editing

Industry leaders and technical innovators will gather in Los Angeles on October 23 – 26 for a busy week at the Society of Motion Picture & Television Engineers Technical Conference and Exhibition.

Visit Avid at Booth #11 in Centennial Hall

If you’re attending SMPTE 2017, be sure to visit Centennial Hall where we’ve returned to Booth #11 to showcase our latest video, post, storage and cloud solutions. Stop by to learn about our latest products announced at IBC or to see a demo of the all-new MediaCentral | Cloud UX, Media Composer, Avid NEXIS storage solution, or Interplay Production.

Shailendra Mathur, Avid

Gerald Tiu, Microsoft

Moving the Media Enterprise to the Cloud

For those looking to better understand how to migrate their media workflows to the cloud, join Avid’s Chief Architect, Shailendra Mathur, and Microsoft’s Senior Program Manager for Azure Storage, Gerald Tiu, on Wednesday at 10.30am in Salon 1 as they present Cloud Transition Patterns for Media Enterprise.” Together, Mathur and Tiu will be exploring how the cloud can be harnessed to support operational and business agility for the post production industry. They will explore the multiple hosting choices and virtualization technologies available and the benefits of a common software platform to host media processes across the various deployment choices.

Honoring Student Filmmakers

Continuing Avid’s commitment to Education, we are proud to once again sponsor the SMPTE-HPA Student Film Festival to be held on Monday, October 23 at TCL Chinese 6 Theatres in the Hollywood & Highland Center. Student filmmakers will be competing in seven categories, and award winners for each category will be announced at the Festival. The Audience Choice Award will also be voted on by attendees and presented at the conclusion of the festival.

Be our Guest at SMPTE

Want to attend the SMPTE Exhibition Halls for free? Register online by using promo code SMPTE2017EX at checkout and be sure to mention “Avid” as your Referring Exhibitor. This will give you access to all events in both Dolby Hall and Centennial Hall throughout the Expo.

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Fortunate to work directly with Avid’s most creative users and technical experts in Audio, Music, Video, and Broadcast, I help manage Avid’s events, marketing programs and customer initiatives throughout the US and Canada.