Your team is producing more content than ever…in some cases 1,000 times more media than you did just 10 years ago. Your media is your lifeblood, your most valuable asset, but what good is it if you can’t find the content you need, when you need it… let alone be able to repurpose it for multiple projects to be delivered across various platforms. Ultimately, you want to leverage your content as much as possible, perhaps even to tap into new revenue opportunities.
Many contributors and producers have faced challenges trying to locate digital content, searching multiple databases, each with their own applications, or even databases running on entirely separate physical systems. Then when you finally find the content, transferring it to the editing or production system to use it is another huge hassle. This is not only inefficient and time-consuming, but also limits your organization’s ability to deliver content quickly, which can impact you competitively and economically, as well.
Reducing complexity, costs, and time-consuming manual processes rampant in piecemeal media production workflows is a key focus in Avid’s media production solution development strategy. We developed Avid MediaCentral to help you find and access the media you need quickly using powerful global search, filter, and indexing tools that make it easy to locate relevant video, audio, graphics, and/or document content across multiple local and remote systems within your entire ecosystem.
MediaCentral makes tracking down content easier than ever. You can search for and find the media you need fast, within MediaCentral. It makes all production and archived assets accessible to every in-house and remote contributor.
With the optional MediaCentral | Phonetic Index service and you can find clips based on spoken dialog. Phonetic search locates every media clip that contains a specific spoken word or phrase in milliseconds—across all available storage and archives. You can also organize and maintain a list of your frequently performed searches for fast access, reducing the extra time spent searching for assets.
Not only are search results shown, but clips can be viewed right within MediaCentral | Cloud UX, the web-based user experience, on virtually any device. When you find the desired assets, the underlying technology streams it transparently in the background so you can begin working with it within MediaCentral or using other creative tools.
Editors don’t even need to leave the comfort of their editing application, as MediaCentral can be accessed directly from within Media Composer or Adobe Premiere Pro CC.
In our previous blogs in this tutorial series, Say Goodbye to Patchwork Workflows and Get Unprecedented Workflow Speed and Productivity, we showed you an overview of how users interact with MediaCentral’s groundbreaking new interface. We introduced several of the apps that improve workflow efficiency and outlined basic navigation features.
In this tutorial video, you’ll see how MediaCentral makes it easy to search for and find the media you need, regardless of where on your network the media is located, while you’re working anywhere on any device. You’ll see how the power and flexibility of phonetic search helps you find specific content and metadata, quickly and easily. We’ll also show you how MediaCentral’s unique search options can be customized to your needs to keep your team more productive and improve overall workflow efficiency.
With MediaCentral, you can gain greater accessibility, facilitating greater collaboration across your organization. You can turn content around faster leveraging powerful search capabilities to help minimize inefficiencies while positively impacting revenue opportunities. Accelerate your entire workflow with MediaCentral to create better content faster, deliver to more outlets and devices, and maximize the value of your media.
Stay tuned for the next blog in this tutorial series which will showcase MediaCentral’s powerful browsing capabilities.