Now that the 2015 Grammy’s have called it a wrap, I wanted to take a minute to congratulate all of the nominees and winners for their musical accomplishments this year. I met with a ton of amazing musicians and producers during Grammy week and I think it’s incredibly cool that so many choose to use Pro Tools and other Avid audio solutions to make their art. They bring real joy to millions of people all over the world, it’s both exciting and humbling for me to be part of this.
Speaking of joy, can you imagine a better feeling than hearing your name announced and taking home a Grammy award? Our customers did just that in almost every category. Avid solutions were used in the production of winning projects including Record of the Year, Best Pop Vocal Album and Song of The Year (all by Sam Smith), Album of the Year and Best Rock Album (Morning Phase by Beck), Best R&B Song and Best R&B Performance (“Drunk In Love” by Beyoncé featuring Jay-Z), Best Rock Song (“Ain’t It Fun” by Paramore) and even Best Comedy Album (Mandatory Fun by Weird Al Yankovic). When you make products that help win Grammys for both Jay-Z and Weird Al, you know you’re doing something right.
When you make products that help win Grammys for both Jay-Z and Weird Al, you know you’re doing something right.
While we love the Grammy awards, it’s just as important to us to show our support for the artist community by participating in many Grammy Week events. We’ve sponsored the annual Producers & Engineers wing party at the legendary Village Studios for years now, and not just because it’s a crazy fun party filled with rock stars and record producers (although it is just that). It’s also truly our honor to spend time with some of our most inspiring and influential customers as members of the P&E wing got together to celebrate all of the 2015 nominees.
The party also included a special guest of honor, three-time Grammy Award winner Nile Rodgers. Nile shared insider stories from his amazing life as a producer, songwriter and musician and even took to the stage to jam with Red Hot Chili Peppers bassist Flea and soul icon Kathy Sledge on Sister Sledge’s hit “We Are Family.” Nile (along with his band Chic) played at our Avid Connect event in Las Vegas last year, so seeing him performing again at the P&E party felt a little like a homecoming, and maybe even something deeper than that. “We are family” — this community of musicians, producers and technologists who all come together during Grammy week to celebrate the inspiring work produced all year round.
At the Artium Recordings Brunch, we met with some of the Def Jam family – top players as well as up-and-coming artists in the hip-hop world. At the annual ASCAP brunch on Saturday, we connected with industry leaders including legendary ASCAP President (and Grammy Winner) Paul Williams and artists like Ne-Yo. Their passion for supporting and advancing the cause of musicians are values we share with them.
But it wasn’t just about parties. While our friends in the music business know that Avid products are used in the recording of most Grammy-winning projects, what they might not know is how deeply involved we are in the technical production of the telecast itself. Our customers and friends at Mix Mobile Music use Avid products in their broadcast trucks to deliver the Grammys live performances to broadcast audiences around the world. My team and I visited with them prior to the show and we were impressed, as always, at the world-class work.
After spending the week hanging out with great talent, it was time for the headlining act – the 2015 Grammy Awards. Sitting in the audience at the Staples Center and watching AC/DC open the show was yet another reminder of the power of this art. As the show progressed I celebrated every win — every single person who collected a Grammy on stage that night used Avid products in the production of their award-winning project — such an honor for us all at Avid.
As the show progressed, I celebrated every win — every single person who collected a Grammy on stage that night used Avid products in the production of their award-winning project – such an honor for us all at Avid.
Of course, Sam Smith was the big winner of the night, taking home 4 statues for his debut album In the Lonely Hour. For those of you interested in the serious technical aspects of his recording process, check out this great article Sound On Sound wrote about the production of his record. This article has everything you’d want to know, including Pro Tools screen shots, about the process behind the making of his album.
One special night a year, the Grammys provide an opportunity for the music community to get together and recognize great achievements by their peers. But let’s not forget that the Recording Academy works tirelessly year round to provide so many needed services for musicians and acts as a powerful advocate for the recording industry. We thank the Academy and all of their members for inviting Avid to join them in supporting this industry that brings so much joy to so many lives.