At this year’s Media Production Show in London, Avid was out in force, with an entire catalogue of award-winning innovations for media professionals across four reseller stands. Digital Garage, Jigsaw24, Altered Image and Tyrell all wore the Avid badge of honour at the show, giving visitors the opportunity to get hands on with the latest Avid Artist Suite solutions—including Avid Media Composer 8.5 as well as Avid Pro Tools 12.5 featuring the much-anticipated Avid Cloud Collaboration.
Solutions from the Avid Storage Suite were also on display at the show, including Avid NEXIS shared storage, the world’s first software-defined storage platform that enables true storage virtualization for any media application. This powerful system delivers unmatched flexibility, control, and extensibility to Avid MediaCentral Platform applications.
Leading names from the world of audio and video post-production and a number of independent creatives were also in town to discuss their storytelling craft and latest technology developments in the Avid Post Production Theatre.
Thursday afternoon saw Avid’s Director of Strategic Solutions, Kevin Usher, chair a session on intelligent media storage in a packed-out theatre. CEOs and decision makers from a host of industry giants joined the session, including Darren Woolfson from Pinewood Studios Group, David Shield from IMG Sports Media and Neil Hatton from the UK Screen Association.
Kevin led the discussion on the challenges of today’s extraordinary production demands, including 4K, and the efficient and reliable workflows critical to any company’s success. The panelists discussed the changing media space, key concerns around production and distribution expansion, security, reliability, adaptability and virtualization, and how as key industry players, they continue to rely on Avid Storage Suite solutions, including Avid NEXIS.
CEO of the UK Screen Association, Neil Hatton, said, “It’s incredible how the media industry treats archiving so differently from other industries like banking or financial. Once a project is complete, you need to move and archive instantly to ensure efficiency across the board—it becomes a management game! There’s cost savings in use of storage and use of people. Automation allows efficient management of content to maximise our systems.”
On the final morning of the show, Avid Audio Application Specialist Manager, Dave Tyler, hosted a session on audio post production and the changing trends in mixing. Joined by Simon Ray, Head of Operations and Engineering at Goldcrest Post Production, the session covered the different approaches to audio mixing that these two industry professionals have experienced throughout their careers, the importance of using the right tools for the job, and how Avid and the Pro Tools family have helped modernise audio workflows.
Dave and Simon also looked at current trends in the industry and the ways in which companies are addressing these changing technical requirements. Reflecting on the Avid workflow in place at Goldcrest, Simon explained, “Moving from Avid ICON to the Pro Tools | S6 was so easy. As it’s a modular system, it gives us the flexibility we need. Now, our S6 set-up at our Dean Street facility is proving very popular with clients and we’re seeing more demand than ever.”
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