Introducing Avid Spark—Accelerated Graphics Production for Sports

By in Avid Connect, Graphics Solutions, Sports Production

Graphics production for sports just got even better with our new Avid Spark telestrator, a live sports enhancement telestration tool that enables on-air commentators to draw and add graphics to a video in real time, giving audiences better visual insight into key plays, game flow, and analysis. Avid Spark was strategically designed to help sports broadcasters deliver compelling graphics content, streamline production workflows, and ultimately boost fan engagement and ratings. Not to mention, it also offers integrated 4k workflows.

Here are a few other key features Spark has in store for its users. Designed for fast operation, Avid Spark provides feature-rich capabilities to accelerate and simplify graphics production. An easy-to-use touchscreen interface eliminates the need for a dedicated operator. Unlike traditional telestrators, Avid Spark allows users to draw graphics in both onscreen and in-field perspectives, ensuring a realistic viewing experience.

Ideal for small to mid-size operations, Avid Spark helps broadcasters produce better game visuals, attract a wider audience, and deliver more compelling content. In a market that is more competitive by the day, Avid Spark will help its users stand apart from the competition.

Avid Spark is one of the latest additions to our comprehensive graphics toolset—all integrated into the Avid MediaCentral Platform—that provides an end-to-end solution from ingest to distribution. Our graphics toolset also includes a new version of Maestro, a complete on-air graphics solution that enables broadcasters to easily compose and play out stunning, high-resolution graphics and animation.

Avid Spark and Maestro are only two of our latest graphics solutions coming to market. See what else is new by following our social media updates #NABShow.

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As Senior Solution Marketing Manager for Broadcast at Avid, I am proud to bring captivating sports and graphic solutions to the broadcast market.