Line 6 Brings Legendary Echo Farm and Amp Farm to AAX

By in Music Creation, Pro Mixing

When Avid rolled out the AAX Plug-In platform for Pro Tools, VENUE and Media Composer, you can bet that Line 6 were on our minds. Echo Farm and Amp Farm had been essential purchases for thousands of music creatives, engineers, and producers and we wanted them available for everyone as 64-bit AAX became the standard. Avid Pro Tools and VENUE users relied on Echo Farm and Am Farm as their go-to plug-ins for the very best vintage echo and guitar amp modeling effects.

Fast-forward to 2017 for some great news –  Echo Farm recently made its return to AAX and Amp Farm is on its way – both fully “session compatible” with their predecessors so users can fire up older work and access these plug-ins on Pro Tools 12. We’re glad to see them back!

I just sat down with Adrian Haselhuber, Director of Product Management at Line 6, long-time friend, and beloved Avid alum.  He caught us up with the latest news on these plug-ins and other development on the way.

Q: Echo Farm used to be a very popular plug-in when it was released in the early 2000s. What motivated Line 6 to bring it back?

A: End user requests. Lots and lots of them! When I started at Line 6 one of my first questions was “what happened to Echo Farm and Amp Farm?”  It was clear to me that one of my jobs would be to resuscitate both plug-ins because I had seen the demand while I was on the Pro Tools team. When I dug into the project it quickly became clear that Line 6 was well aware of user demand, but simply did not have the development bandwidth to tackle this project. We realize that the transition to AAX took a lot longer than anticipated and I’d like to thank everyone out there for their patience.

 

Q: I see that you didn’t change the user interface and the plug-in’s functionality.  Why not?

A: Our goal was to ensure that the new AAX plug-in is 100% backwards compatible and old Pro Tools sessions open intact. We briefly thought about updating the user interface but thought better of it. It may look a bit dated to some, but I just love the charm and functionality of the original design. Heck, we didn’t even change the old Line 6 logo!

Q: You know the next question.  Will Amp Farm also be ported to AAX?

A: Yes, we will also make Amp Farm available alongside Helix Native, an AAX plug-in based on our flagship guitar processor. Helix will encapsulate the Helix sound engine and provide a huge selection of high-end amp and effects models.

 

Q: Have you considered creating AAX DSP versions of Echo Farm and Amp Farm?

A: The best way to answer this question is to say that we are constantly evaluating user feedback. We haven’t made a decision on DSP, but we are listening to our customers. Just like Avid, Line 6 uses Ideascale to capture end user ideas and product feedback. It’s a fantastic service because you get to see in real-time how well your products are doing in the market, and what we should be doing next. I encourage everyone who is into Pro Tools or Line 6 products to go to the respective Ideascale site and participate.

Q: What was your experience working with Avid, now that you are on the outside?

A:  Quite frankly, it was a great and pleasurable experience. I am a very lucky guy because I still know many people at Avid, many of whom I consider to be very good friends. I am blessed that way, and I really, really appreciate the help I have been getting. Kudos to the Avid third party partnering team!

Adrian, thank you so much for your advocacy and for taking some time to help readers see the plug-in development and marketing process through a product manager’s lens.  Your powerful AAX  plug-ins will be welcomed by long-time customers and by the fast-growing population of Avid subscribers. We’re glad to help  Line 6 to this milestone, and anyone who’s  inspired by Adrian’s tale, please explore AAX and our other toolkits offered by the Avid Connectivity Program or write  to us at partners@avid.com.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.

As Director, Partnering Programs for Avid, Ed Gray is working with the world’s leading media solutions providers to create strong connections to the Avid MediaCentral Platform to help Avid customers focus on what they love - creating the best content for music, picture and broadcast.