Create Without Limits with Avid Maestro | Designer

By in Broadcast, News Production, Sports Production, Studio Production

Seeing is believing. Visual reinforcement is the most persuasive tool to connect with viewers. Storytellers use compelling images and powerful graphic embellishments to communicate their message with impact. Of course, graphics tools can take many forms; from on-air motion graphics, channel branding and sports enhancements, to designing immersive video walls and interactive virtual shows. This wide array of production flourishes can result in workflow silos requiring cumbersome work-arounds.

Avid unifies these often disparate processes with Maestro | Designer, the central component of a state-of-the-art graphics ecosystem that integrates directly into your overall media workflow. Coupled with RenderEngine 7, Maestro | Designer enables your team to create stunning 2D and 3D content in up to 16K resolution that captivates viewers and reinforces your brand.

Let’s look at just some of the ways Maestro | Designer can help differentiate your productions from competitors:

• Create 2D/3D motion graphics in real time that maximize brand showcasing on the set or in the field

• Get content on the air quickly with graphics that update automatically for weather coverage, sports scores, election results, and stock prices

• Save time and resources by leveraging your existing graphics tools by eliminating the need for pre-rendering content, scripting, or programming

• Maximize workflow efficiency with a simple, intuitive UI that can be used anywhere on any device

Avid is also ensuring Maestro | Designer remains at the cutting edge of graphics authoring software applications. Our most recent update, Maestro | Designer is endowed with powerful new features for improved capabilities and performance.

 

Integrate designers into your MediaCentral workflow

Further integration into the Avid MediaCentral platform empowers your designers with even easier access to robust media search, browse, and preview capabilities. The Maestro | Designer interface is now integrated into the MediaCentral | Cloud UX panel, eliminating the need to switch back and forth between apps. The RenderEngine preview window enables your team to drag and drop media directly to the object tree. Even your journalists benefit by using MediaCentral | Cloud UX to easily insert assets into Maestro templates from the field.

 

Enable back-to-back playback

Now you can get your content on the air and online even faster, with the new Maestro | Designer playback engine. It can play a variety of video content back-to-back and features a dedicated Audio Mixer application. The new playback capabilities also include start time scheduling, audio mapping, reversing clips, and changing speed.

 

Create vivid color gradients

Maestro | Designer’s new gradient slider tool makes it easier than ever to create multicolor gradients. An unlimited number of color stop points make the effect look more harmonious and natural, without having to rely on third-party graphics tools.

If visuals are the most important part of the storyteller’s tool box, then graphics are often the most descriptive tool. With the demand for media content escalating rapidly, integrating graphic production and delivery into your overall media workflow has never been more necessary. Avid Maestro | Designer not only empowers your designers to create without limits, but also accelerates how and when those graphics are utilized.

Avid Maestro | Designer

Captivate audiences with stunning real-time 2D and 3D graphics for news, sports shows, elections, weather segments, and other types of broadcast production.

As Senior Solution Marketing Manager for Broadcast at Avid, I am proud to bring captivating sports and graphic solutions to the broadcast market.