Meet Face-To-Face with Avid Alliance Partners at Avid Connect 2017

By in Avid Connect, Avid Customer Association

Avid Connect, the annual gathering of the Avid Customer Association, returns to Las Vegas on April 22-23, 2017 and the groundbreaking products available from our Alliance Partners will be front and center.  There is no better opportunity for face-to-face interaction with the teams delivering leading-edge media production solutions built and certified on the Avid MediaCentral platform.  In an event dedicated to addressing the needs facing today’s media professionals and exploring the possibilities for advances in productivity and profitability, participants will engage with our partners and have the chance to bring Avid executives, designers, sales professionals and channel partners in on the conversations. This two-day event is packed with sessions, exhibits and networking opportunities that will inspire customers to discover how the offerings from Avid Alliance Partners can address workflow challenges, manage costs, and build their businesses.

Meet with the teams from Alliance Partners including HP, Dell, Glookast,, Marquis, Spectra Logic, SGL, Root 6, Burst,, Global Logic, StorageDNA, Latakoo and ATTO at Avid Connect to see their products in action and learn how they are making a difference in the daily work of Avid customers and creating new possibilities for the future. These Strategic Alliance Partners all offer solutions that benefit from Avid Platform Certification, guaranteeing Avid MediaCentral compatibility and a streamlined purchasing and support experience.

“The Avid Alliance Partner Program has allowed to achieve a unique technical integration with MediaCentral, and has given us access to Avid’s global sales teams, opening up many new opportunities for us, says Andreas Pomgratz, president of “Avid connect alone has given us a worldwide exposure we would have found it hard to achieve otherwise, and throughout the past year we have made numerous joint approaches to current and prospective new Avid clients.”

The Avid Alliance Partner Program sets the stage for collaborative multi-year relationships with providers seeking to connect their solutions to the Avid MediaCentral platform. All are welcome to evaluate the Toolkits and services available through the program and to share ideas with Avid. Partners are invited to participate in professional and solutions certification, then to take advantage of Avid’s digital and direct paths to Avid Customers, including Avid Marketplace and the Avid Global Sales Network.

“Our partnership with Avid creates a technology forward service unlike anything in the market place today,” remarks Jade Kurian, Latakoo President.  “We look forward to tapping into Avid’s network of sales professionals and global resellers to show more customers the benefits of using latakoo and Avid as one continuous workflow solution,” Kurian adds.

Avid Alliance Partners will also join us at the Avid Exhibit at the 2017 NAB Convention at stand SU 902, so take advantage of both events to learn more about how customers are using  these Platform Certified solutions to get their work done faster and stand out among the competition.   Discover their latest offerings at Avid connect 2017 and reach out to the Alliance Partner program at to learn more.

Avid Connect 2017: Expanding the Possibilities 

Join industry leaders as they come together to experience the cutting-edge and prepare for the year ahead. Be there to strengthen your skills, network with collaborators and to try new tools and technologies.

April 22 – 23│Wynn Las Vegas


As Director, Partnering Programs at Avid, Ed Gray and his team deliver technical and marketing programs that connect Avid Customers with the best partner products for media creation in the world.