NAMM 2017: A Sneak Preview of the Avid Booth

By in Audio Post, Live Sound, Music Creation, Notation, Pro Mixing

Rest your fingers on the faders and switches of a powerful new mixing console. Hear fresh sounds from the latest plug-ins. Connect with industry experts and learn about new products — and new ways to create.

These are the experiences that inspire. At Avid, we know nothing beats a hands-on experience when it comes to your creativity. And that’s why the NAMM show is one of the most exciting events of the year for the music industry.

It’s also why the Avid booth is designed to give you full access to our latest innovations. So if you’re heading to NAMM 2017, here’s what’s in store for you at the Avid booth.

At the center of our booth is the Avid Everywhere Main Stage, where you can sit and connect with artists, colleagues and industry pros. You’ll also hear from some of music’s top influencers during our Main Stage presentations, which includes a jam-packed schedule of guest speakers.

Surrounding the Main Stage are demo stations where you can use our newest creative tools and chop it up with experts at Avid. Get your hands on the new Pro Tools 12.7 and see it in action. Learn about collaboration workflows that let you create your best work. And see how to connect with other artists anywhere in the world at our Pro Tools music creation station.

Discover the flexibility and power of a completely integrated recording studio. Listen to new plug-ins. And get a feel for the faders on our full lineup of control surfaces and consoles at our Pro Mixing stations.

Are you a live mix engineer who’s constantly on the road? Awesome. We’ve got a full station dedicated to live sound, where you can experiment with Avid VENUE | S6L.

Plus, visit our our music notation station and get a closer look at how Sibelius is changing the way composers, producers and musicians create and publish music.

And of course, we’ve got tons of prizes we’ll be giving away daily. So stay tuned on Facebook, Twitter and Instagram for live updates from the show — don’t miss your chance to win!

#Avid at #NAMM2017

Heading to the 2017 NAMM Show? Join Avid at the industry’s biggest event January 19-22 at Booth 6400 in Hall A.


As an audio engineer and artist, I’ve recorded, mixed, prepped and cued for live broadcast, infomercials, radio, books on tape, and have done audio postproduction and scores. Since starting with Digidesign in 1996 I’ve had various roles in sales and marketing and today I serve as the product and solution marketing director at Avid. I love playing guitar and the art of making magic in the studio and while I currently don’t work in the field, I still make time for making music.