Behind the Massive NBC Sports Remote Production Workflow for Super Bowl XLIX

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Super Bowl XLIX is just around the corner and fans are already making arrangements for a day of competitive football, rich appetizers and memorable commercials—Super Bowl Sunday.

Whether fans gather at home, a friend’s house, or even a restaurant to watch the game on February 1, one thing is for sure, they are depending on the broadcast to be flawless. Powering the operations behind the broadcast of the Super Bowl is a big job but one NBC Sports is prepared to take on with help from Avid Everywhere and our fully integrated Avid MediaCentral Platform.

The large-scale remote production workflow required for the Super Bowl is made possible with the Avid MediaCentral Platform.

The large-scale remote production workflow required for the Super Bowl is made possible with the Avid MediaCentral Platform, enabling NBC Sports to facilitate remote collaboration and increase production by more than 30 percent.

However, game day isn’t the only focus of NBC Sports. During the week before Super Bowl, NBC Sports will broadcast several highly rated programs from downtown Phoenix, Ariz., the location of the game. And with the Avid MediaCentral Platform at the heart of operations, production teams in Phoenix will be able to collaborate in real time with producers and editors in Stamford, Conn., NBC Sports Group’s International Broadcast Center—more than 2,500 miles away.

“Using the Avid MediaCentral Platform, we are able to produce an incredibly large amount of content,” stated Darryl Jefferson, VP of Post and Digital Workflow at NBC Sports and Olympics. “By allowing everyone to access archived media wherever they are, we are significantly expanding the capacity of our production.”

Expanding collaboration further, NBC Sports is setting up two remote production facilities in the Phoenix area with each location outfitted with Media Composer editing stations and shared storage solutions integrated with Avid’s media asset management systems. Along with third-party WAN acceleration technology, the remote teams are able to leverage the production infrastructure at the Stamford facility.

By combining Avid asset management, editing, and storage solutions with third-party systems, we’re pushing the edge of remote production and creating a tightly-integrated environment that helps us meet the needs of one of the world’s top sporting productions.

“With Avid Everywhere, large-scale remote productions like the Super Bowl become location-free,” said Jim Miles, Director of Digital Workflow Systems at NBC Sports Group. “We can now do production in real time by tying together multiple locations and people all over the map. By combining Avid asset management, editing, and storage solutions with third-party systems, we’re pushing the edge of remote production and creating a tightly-integrated environment that helps us meet the needs of one of the world’s top sporting productions.”

Join NBC Sports and millions of fans on Sunday, February 1, as we tune in to see who will take home the Super Bowl XLIX championship title.

As the Senior PR Manager for Media Enterprise, I implement PR plans for the ME segment (broadcast/sports), which includes media relations, speaking opportunity placement, customer outreach and event PR support.