Newsrooms: The Answer is in the Cloud

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This is the final in a three-part series on Breaking the Old Habits of Breaking News. Learn how newsrooms can adapt to the changes in the delivery of breaking news while taking full advantage of the unprecedented possibilities that technology allows.

In our previous article, we discussed the new way to be “first to air” with multiplatform delivery.  Now we’re going to explore cloud-based news production tools and workflows.

It’s not hard to imagine that in the future, news production will be centered around the integration of a number of tasks, people, and processes, all operating simultaneously in different time zones and locations, with cloud-enabled technology acting as the glue that binds them together.

Cloud-enabled technology empowers broadcasters to keep journalists in the field where the stories are actually happening.

By implementing a cloud-based newsroom solution, organizations can enjoy the following benefits:

  • Secure access to digital assets—anytime, anywhere
  • A streamlined, collaborative user experience
  • Enhanced productivity through automation of non-creative tasks
  • Real-time encoding, transcoding, and streaming
  • Easy repurposing of content
  • Final story delivery to a variety of platforms and devices

Cloud-enabled technology lets news organizations manage their assets intelligently, leverage virtually unlimited interaction between every part of the operation, and accelerate the creative process. It also empowers broadcasters to keep journalists in the field where the stories are actually happening, and speeds the process of uploading content from remote locations by reducing the number of steps involved.

Here’s an example to help explain how cloud-based solutions can revolutionize the news production process.

Let’s say a news station is using Avid MediaCentral | UX, the unified experience of the Avid MediaCentral Platform. They hear about a local news-worthy event, and need to break the story first to beat their competition. Instead of dispatching a news van to cover the event, the Assignment Manager can contact a news team in the field. Through iNEWS, he can notify all team members simultaneously of their next assignment, and include links to driving directions and contact info that they can open on their mobile devices. The remote news team can even access the iNEWS rundown, create and edit scripts, and view related video using native iOS and Android apps on their mobile devices.

The self-sufficient news team is able to speed up production and get the story to air and other desired platforms in far less time than traditional workflows allow.

2013-04-05_NAB-2013-Media-Production-Trends

Breaking the Old Habits of Breaking News: The Answer is in the Cloud

Once the journalist and videographer arrive on site, they can connect to MediaCentral | UX using an Internet connection and  a web browser. They have remote access to the same news editing and production tools they are already accustomed to using, as well as the iNEWS rundowns, scripts, and Interplay video assets.

As the team captures footage, interviews, and other content, the journalist can edit the story using Media Composer | Cloud. If needed, he can utilize media from the centralized repository of shared assets back at the station.

The story comes together using locally stored video (captured at the site) and remotely accessed video—all in the same timeline. He can send the complete package back to the station from the field, and it’s ready to go to air.

Once it’s approved, the story can even be published to the station’s website, social media, and online video platforms, while the journalist is still on-location. This simple process is made possible with Media | Distribute, the option for multiplatform distribution within the MediaCentral | UX that I highlighted in part two of this series. The self-sufficient news team is able to speed up production and get the story to air and other desired platforms in far less time than traditional workflows allow.

By accelerating content creation and automating distribution, producers can deliver the high-quality, breaking news that viewers demand, across a variety of viewing platforms.

Why Implement a Cloud-Based Solution Now

Competing effectively in today’s news market demands a more agile and efficient approach to news production. Cloud-based solutions allow news organizations to meet today’s challenges while laying the groundwork for the future. As digital media consumption demand increases, cloud-based solutions allow organizations to connect their entire end-to-end workflow, enabling users around the world to access, edit, and finish media. By accelerating content creation and automating distribution, producers can deliver the high-quality, breaking news that viewers demand, across a variety of viewing platforms. All of this leads to increased operational efficiency and drives revenue growth.

The real-time production capabilities of a cloud-based solution enable news organizations to bring the full spectrum of resources together. Contributors can produce and collaborate on high-value stories that resonate with newer target audiences who want to experience and engage with continuous news on multiple screens.

NAB 2014: Manage, Protect, Distribute and Monetize in the Media Suite

To understand what Avid is doing to bring cloud-based solutions to the newsroom and beyond, watch our Avid Everywhere Broadcast Webinar.  This webinar includes a live Q&A with Avid product and solutions experts—you won’t want to miss it.

With over 18 years at Avid, I am amazed by our customers, their work, and their journeys, as they continually evolve to embrace significant industry and viewing audience transformation. As Senior Marketing Manager for Broadcast & Media, I’ll be sharing here just how we are focused on bringing solutions to market that address broadcasters’ needs.