Reinventing the Newsroom at the News Technology Summit

By in News Production

At the end of September, senior news executives converged on Tampa, Florida for the News Technology Summit, a two-day, invitation-only networking and educational event hosted by broadcast technology publications Broadcasting & Cable and TV Technology.

Top station, group and network executives, industry experts and visionaries came together to discuss the game-changing technologies that will give news organizations the competitive edge they need for successful TV and digital operations.

A series of though-provoking panels focused on real-world issues ranging from field acquisition, newsroom workflows, and graphics systems, to future trends, cloud, IP, multiplatform and OTT.

I participated in a panel moderated by TV Technology’s editor in chief, Tom Butts, looking at the increasingly important role that social media and digital play in attracting younger viewers and building overall audience share for TV newscasts. We discussed the potential of various technologies to accelerate content delivery to consumers via social, OTT, digital mobile, on demand and newscasts.

In fact, although each panel focused on a different topic, a common theme throughout the event was how to attract and engage millennials with their shorter attention spans, the different way they consume media, and their relationship and trust in the media. This seemed to be the hot topic at the forefront of everyone’s minds – even more so than big trends like cloud and IP. Everyone was eager to learn how they can better serve—and monetize—this new audience.

One of the most thought-provoking panels for me was “Tech Leader Strategies: Engineering for the future”. Moderated by Avid customer Del Parks, Senior VP/CTO at Sinclair Television Group, the panel saw leading engineers from Hearst Television, Graham Media Group, Nexstar Broadcasting Group, Cox Media Group, Media General and CBS News discuss some of the challenges they face and how they’re using news technologies to reinvent the newsroom.

When asked by an audience member what they think they’re bad at, most of the panelists agreed that training staff and keeping them current is very hard to do well and at the right time, as well as being expensive in terms of both time and money. With all the new products and tools that us manufacturers supply, the biggest challenge is how to train staff to use them, maintain them, and change how they do their jobs.

Perhaps even more interesting than the panels and keynotes were the opportunities for business discussions with our customers, who were particularly keen to hear about the story-centric workflow we unveiled at IBC last month. Putting the story at the center of news operations, it provides the tools news teams need to plan, gather, create, collaborate, manage and deliver news across multiple platforms.

Tell the Whole Story

Avid’s end-to-end newsroom and news production solutions deliver the ultimate in efficiency, and enable you to break stories faster. Avid has your story covered.

 

AVID.COM/NEWS

Starting my career at Avid as a workflow specialist and eventually heading up design for what is now Interplay Production, I’ve been working with Product Management and UI/UX teams for more than 18 years, helping to drive innovation around production asset management for sports, studio, news, and workflow automation systems.