Seminars, Awards and Bike Rides: The 34th Annual IDEA Conference 2016

By in Sports Production

This year’s Information Display Entertainment Association (IDEA) Conference in Detroit attracted a record 478 attendees — a quarter of which were new to the show. I always look forward to IDEA because it’s a great opportunity to spend time getting to know attendees not only through business, but on a personal level as well.

We kicked off the action at the opening reception on Sunday evening, where we showed off the Avid PlayMaker instant replay solution and the new Maestro Media Engine Clip Store server. Many visitors were pleasantly surprised to see that Avid now has its own replay system, while others were very pleased with the replacement for our old Thunder systems.

We also hosted our annual seminar at IDEA. Taught by Avid solutions specialist Kent Petersen, this year’s class covered the latest updates in Media Composer, the MediaCentral Platform, and the new Sports Logger in Interplay. Attendees were very intrigued by Interplay’s integration with Adobe Premiere Pro and how this will have a positive effect on their workflows. We also had lots of questions and positive feedback on where we’re planning to take the MediaCentral Platform in the future.

On Wednesday, I joined a panel with Avid customer The University of Oklahoma Athletics SoonerVision to discuss “Managing Your Assets.” Stuart Reynolds of Diversified Systems moderated the panel made up of Mark Toperzer from OU, EVS’ Phil Stein and myself. Topics included why The Sooners chose the Avid system, when they adopted Interplay and how long they keep their assets online before moving them to archive. We concluded that there’s still much to learn about asset management and archive in the sports world.

I was honored to once again sit on the INSPIRE THE PASSION committee. The committee awards two recipients with an all-expenses-paid trip to the IDEA Conference. The awards first began in 2014, in honor of the late Jeff Schmahl, a pioneer in the use of video at sporting events. The awards process begins with nominations in the fall; then the committee, made up of professional and collegiate members of IDEA (Avid is the only vendor on the committee), vote on who makes the final cut of candidates, before we choose the final two winners. This year’s awards went to Danielle Eurich of Arizona State University and Arianna Krizek of the Philadelphia Phillies.

Throughout the conference we were busy attending sessions and nightly excursions to stadium facilities. But it wasn’t all business. A big highlight for me was participating in SLOW ROLL DETROIT, a 15-mile intercity bike ride with more tha 5,000 riders through downtown Detroit with a police escort. It was a sight to see, as families came out of their homes to see the spectacle as we rode by. It was definitely an experience to remember and one of the coolest events we’ve done at IDEA.

Overall, it was a terrific three days, filled with learning and inspiration for the future of information display in the sports industry. We hope to see you at next year’s event, which takes place in Philadelphia, PA July 9–12, 2017. In the meantime, visit the Avid website for more information about Avid’s sports production solutions.

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Doug Price is an award-winning editor and sales professional with 19 years of sales experience in the video market. He joined Avid in 2005 and has spent over six years focusing on the sports market.