With more than 65 news organizations across the US, Sinclair Broadcast Group is a media production juggernaut in the news world. But the company was facing some extremely complex challenges. It had acquired over 40 separate news organizations within the last three years, and teams were using several different production platforms to get their jobs done.
Considering that its stations produce more than 2,200 hours of unique content each and every week, it was critical for Sinclair to un-complicate these complications. That’s why the company made the strategic move to unify production across its vast network and migrate all 65 stations to a single, integrated platform.
Check out our exclusive interview with Scott Livingston, VP of News at Sinclair, as he discusses how the company streamlined production, enabled collaboration, and sped up content delivery with Avid’s news solution. Not only has the new workflow unified production across its massive media network, it enables teams to efficiently produce content in real-time from the field and increase audience engagement across multiple platforms.
If you’re looking to streamline your news production, and understand the thinking of one of the world’s largest news operations —watch the video now.