TD Control—Putting the Management of Multiple Studio Displays Firmly in Your Control

By in Graphics Solutions, Studio Production

In this blog series, we delve into the Avid Studio Suite to showcase how Orad solutions are now fully integrated into the Avid family and are at the core of the Avid MediaCentral Platform.

Here, product manager Elad Dadon talks us through how multiple studio displays can be controlled and managed with TD Control.


To enhance the look and feel of studio productions, broadcasters are utilising multiple large video walls. This increased demand for an enriched studio experience has led to the development of cost-effective, easy-to-use solutions that are capable of delivering compelling, high resolution graphics.

Avid’s offering is TD Control—a solution that controls and manages the studio experiences in many of the world’s leading broadcast facilities including CBS, ESPN, Comedy Central, The Weather Channel and Rogers Sportsnet. An innovative studio solution, TD Control easily operates and manages multiple high-resolution, non-standard studio displays simultaneously from a single touch interface. It also enables rich media to be assigned to any display, including 3D real-time graphics, live video, and multiple video clips and images in different orientations, resolutions (up to 16K), sizes, and aspect ratios.

Here’s how The Weather Channel in Atlanta, GA, upped the temperature with TD Control and redesigned its overall look and feel…

Controlling the weather

Foremost in The Weather Channel’s plans was a significant revamp and modernization of the studio’s infrastructure. The new set design would, among other workflow enhancements, feature state-of-the-art video walls to display breath-taking imagery from Mother Nature herself.

“TD Control is a holistic system that can handle our entire – and sometimes highly complicated – production environment,” says Michael Smereski, director of broadcast engineering operations and support at The Weather Channel. “Without TD Control, we would have ended up with a setup that was not very efficient, and, to be honest, very painful. I doubt whether it could be achieved with just a single operator.”

“The contribution went beyond simply supplying a system that worked and came within our budget,” he added. “The top-notch personnel worked tirelessly for two weeks when it came to installing and commissioning the system, but they were around to support our technical and production people with situations that were unrelated to the displays.”

An integrated family

Now that Orad is part of the Avid family, integration with Avid workflows is even simpler. Seamless integration with Avid iNEWS, our newsroom management system, allows editorial content to be displayed on video walls. Rundowns are imported to the TD Control user interface and the operator can trigger them to air. Additionally, TD Control uses the same plugin used by the Maestro enterprise graphic suite, enabling journalist’s familiarity of use. Further integrations with Avid solutions allow TD Control to provide interactive touch video walls, augmented reality graphics, and more.

TD Control used in the studio of Rogers Sportsnet

Bundles of benefits

To enable customers with existing Avid workflows to benefit from this integration and connect with their audiences in more powerful, efficient, collaborative and profitable ways, we’ve introduced two TD Control bundles; one offering 8K resolution and the other up to 16K resolution.

TD Control enhances the studio and its on-air look with a captivating Ultra High resolution video and graphics, allowing broadcasters to deliver everything their creative teams can imagine. With no compromises, no added staff and no major changes to the workflow – other than to simplify it.

New Orad Broadcast Packages

Save time and create the highest quality content with our new Orad broadcast bundles. Visit our TD Control special offers page or contact Avid sales for more information.

Elad Dadon is Principal Product Manager for TD Control at Avid Technology, bringing vast experience in broadcast graphic productions. Elad holds a BA in Media and Communication from YVC.