Three Reasons Why I Attend Avid Connect Every Year

By in Avid Connect, Avid Customer Association

I have attended Avid Connect, the world’s greatest gathering of professionals in the media industry, since its inception in 2014. Similarly to previous years, I was quick to save my spot for 2017. As the head of audio post at SpotBot, Inc., and a passionate music composer and engineer, I find this conference valuable for many reasons, but most of all for inspiration, knowledge, and networking.

 

1. Inspiration

During the opening and general sessions at Avid Connect, attendees get to hear directly from Avid leadership about the company’s current status and where it is going in the future. Last year’s sessions included some very interesting moments for video and broadcast, including updates on the Orad acquisition, NEXIS and Adobe. I find these sessions to be extremely interesting and techy in nature — it’s “a look under the hood,” if you will. That’s truly any CTO’s dream.

I also find many of the educational breakout sessions to be inspirational. More specifically, last year’s session titled “Making It in Music” was inspiring as well as educational. There was a strong focus on soft skills, philosophy, and personal attitude. This was definitely a highlight for me.

 

2.Knowledge

The sessions offered at Avid Connect also are full of keen insights and information. Through the various offerings, I gained invaluable tips that still save me time with delivery every day, such as how to use the new Pro Tools 12.3/12.4 features in a post workflow environment. For an average set of product video, cut downs, and associated vignettes with mix and various stems, I used to take one to two hours total with file and quality management, which I can now do pretty reliably in 5-10 minutes, thanks to the sessions at Avid Connect.

Additionally, the sessions offered a helpful look into some of the new product features in Pro Tools, as well as some “overlooked” features and tips on how to use this application more effectively in a music-creation setting. Avid Connect 2016 offered a recertification course, which I found very useful in order to have a centralized opportunity to get Avid certifications up-to-date. Frank Cook held a comprehensive overview of the changes in the curriculum.

“It’s always interesting to hear other users shed light on their workflows and challenges, as well to hear their insights, anecdotes and life stories.”

—Markus Riegler

It’s always interesting to hear other users shed light on their workflows and challenges, as well to hear their insights, anecdotes and life stories. The audience participation is always great, which aids in networking with other like-minded individuals and making new contacts post-event.

 

3. Networking 

There is a variety of opportunities to network during the weekend event, whether it be during breakfast, lunch or the annual celebration Saturday night. The evening event is a lot of fun, celebrated with musical acts and plenty of time to make new connections or catch up with old ones. Last year I think we were among the last to leave the party when hotel staff finally indicated it was time for them to close.

At the conclusion of the event last year, I met with Avid Training and all of the certified instructors — one of many “extracurricular meetings” in the wake of this event. It was a great opportunity this time in particular, since I got to catch up with a few of the other early Pro Tools adopters with whom I hadn’t had the chance to sit down in more than six years. After the training event, we had dinner in a smaller group to discuss general project ideas moving forward, some of which are currently in progress.

Since it’s also NAB weekend, I got to meet with a separate group of friends from L.A. Although we all live in the same town, we always only seem to find the time to get together when we’re all in Vegas!

“I always end my trip with a quick stroll over to NAB, with a stop at the Avid booth to say thanks for a nice weekend, leaving knowing that exciting things are still happening at Avid.”

I always end my trip with a quick stroll over to NAB, with a stop at the Avid booth to say thanks for a nice weekend, leaving knowing that exciting things are still happening at Avid. I can’t wait for the inspiration, knowledge and networking that will come out of 2017. I will see you there!

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I am head of audio post at SpotBot, Inc. and a passionate music composer/engineer. A truly multidisciplinary audio engineer. Pro Tools HD has been my DAW of choice for over 10 years.