We’re Back at IBC with New Must-See Products and Refreshed Features

By in Broadcast, Graphics Solutions, Pro Mixing

IBC 2019 is upon us, and Avid is excited to unveil significant solutions for media producers of all kinds, with several exciting new products and features to showcase. And, for the first time at IBC, you can get in-depth training on several Avid products that will help you get the job done better than ever.

So where can you find us September 13th-17th? We snagged space at Stand 7.B55 just like last year, with the Avid Training Room located near Hall 3 in room G103—and we’re bringing the goods to both spots.

“At IBC 2019, we will be featuring the Avid MediaCentral platform, debuting new tools that help boost their brands, beat the competition, and expand their monetization opportunities by being the first to deliver compelling content to multiple digital platforms,” says Ray Thompson, Director of Market Solutions for Broadcast and Media at Avid. “The new Media Composer will make its European debut too, highlighting the new UI and significant platform enhancements like distributed processing.”

In addition, Avid will showcase advancements for the S-series mixing consoles, new graphics capabilities with our Maestro Graphics product line-up, new cloud storage and other Avid NEXIS software-defined storage advancements, new ingest and playout capabilities with FastServe video servers, and, last but not least, new cloud SaaS offerings. That’s a lot of forward-thinking tech all at one show.


Learn from powerhouse users and specialists

Grab the ultimate IBC swag: some new skills. Get a sneak peek of game-changing solutions for on-premises and cloud workflows, and don’t miss our robust lineup of hands-on training sessions. It’s your chance to dig in and learn the ropes with experts. Psst: register fast before these sessions fill up!




IBC has a surplus of talented speakers, but if you’re interested in audio and video editing for film you can’t miss our sessions: Music editor Andy Patterson and Oscar-winning editor Chris Dickens will be on hand to talk about how they helped create the 2019 musical masterpiece Rocketman.

Avid’s Ray Thompson is joining an IBC panel on Broadcast Production in the Cloud on Sunday, to discuss how broadcasters are accelerating the production of breaking news and live events with SRT Hub and Microsoft cloud services.

We’ll also have Avid’s audio product evangelist Greg Chin at IBC to speak about new developments in audio production tools and techniques that enable content producers to capitalize on the creative power of immersive audio, while overcoming production bottlenecks.

Kick off your IBC experience by grabbing a seat before they start!

Chris Dickens, Editor of Rocketman

Andy Patterson, Music Editor of Rocketman

Greg Chin, Avid Audio Product Evangelist

Raymond Thompson, Avid Director Broadcast and Media Solutions Marketing

Rocketman: The story of the music

Paramount’s 2019 musical hit has the genius of Elton John’s music telling his epic story through the voice of Taron Egerton. Music editor Andy Patterson will be on stage with Avid’s Matt Feury to take the Big Screen audience through a musical masterclass.

Date: September 13, 2019
Time: 7:45 – 8:30 AM
Location: Auditorium


Rocketman: The story of the edit

Join Oscar-winning editor Chris Dickens as he talks with Avid’s Matt Feury about how he helped create the true fantasy of shy piano prodigy turned international superstar in Dexter Fletcher’s acclaimed biographic musical.

Date: September 13, 2019
Time: 8:45 – 9:30 AM
Location: Auditorium


Native immersive audio production: captivating the modern viewer

Avid’s audio product evangelist, Greg Chin, will present best practices for native immersive audio production, from sound design and mixing to distribution.

Date: September 15, 2019
Time: 11:00 – 11:20 AM
Location: The IABM Future Zone Theatre (Hall 8, Stand F40)


Broadcast Production in the Cloud with SRT Hub & Microsoft Azure

This panel session will feature broadcasters and Microsoft Azure ecosystem partners as they discuss their challenges and how SRT Hub addresses them.

Date: September 15, 2019
Time: 4 PM
Location: Room G104


Lead the pack when technology shifts

When news breaks, championships kick off, or creative inspiration strikes, it’s all about staying one step ahead of the competition. We adapt quickly so that you can too.

“New technologies like AI and machine learning, cloud, IP, UHD and HDR, social and OTT delivery platforms–to name a few–offer a significant amount of flexibility, scalability (cloud), and reliability. This enables companies to attack new opportunities in new ways that achieve the goals of higher efficiency, delivering more with less, all while driving new revenue streams from digital platforms.”

Whether you have questions, feedback, or you’re just curious about emerging tech in media production, we want to meet you at IBC! Gain some valuable face time and chat with us about the essential solutions needed to meet these everyday challenges, and hurdles that are on the horizon.

Can’t make it to Amsterdam? No problem. Watch our social media feeds for live videos, the latest photos, and exciting tidbits from the show! We’re also hosting a few contests and giveaways where you can win really cool prizes. Be sure to follow us on Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest, and watch the hashtags #Avid and #IBC2019 so that you don’t miss a beat.

Meaghan McBee is a Content Marketing Manager at Avid with a passion for strategy and writing. When she isn't working on content alongside the talented team at Avid, she enjoys exploring Massachusetts with her dog Mozzie, painting with acrylics, and capturing photos outdoors.