Our Commitment to Students—No Matter Where They’re Learning

Educating the next generation of creative professionals is a responsibility that Avid takes seriously, and with the coronavirus outbreak closing campuses across the globe, we want to make sure that students continue to have access to their creative tools outside the classroom.

We applaud the efforts of educators to keep classes going remotely, and we’re committed to playing our part in ensuring that students finish the school year on track.

Here’s our commitment to you and to your students: For qualifying educational institutions that use Media Composer, Pro Tools, or Sibelius in your classes, we will provide free three-month software licenses so that students can continue their education with as little disruption as possible.

How to Request Temporary Licenses

If your institution is an Avid Learning Partner, you should have already received instructions from the ALP team directly. You can contact ALP.Support@avid.com if you missed the communication or need more assistance.

For other educational institutions with active licenses for creative tools, please follow the instructions here.

Users will receive a registration code via email, which they must deposit in their My Avid account or at avid.com/register by April 17, 2020. The 90-day license will begin when you register the code.

What Students Can Do

Students, if you are hearing about this before your teachers, help us spread the word! If your school hasn’t contacted you about getting a free, temporary license, share this post with your teacher.

For More Details

For step-by-step instructions, further information, and contact details, please refer to this document.

New Online Course Teaches Avid’s New Shared Storage for Small Teams

As Avid Education prepares to launch a new online video-based training course, ISIS | 1000 System Administration, I sat down with instructor Curt Raymond for the inside scoop.

Curt is an instructor and curriculum developer in Avid Education, and manages the Avid Certified Support Representative (ACSR) program for the ISIS shared storage family of products.


BC:  Hi, Curt. We know you’re very busy these days, so thanks for taking the time to sit down with us.

CR:  Sure, happy to do it.


BC:  Let’s start with the product.  For those unfamiliar with ISIS | 1000, what’s so great about it?

CR:  For starters, ISIS | 1000 is designed for smaller facilities than we’ve covered before — small shops that are using local storage only.  ISIS | 1000 is much less expensive than the other ISIS systems.  We’re talking under $20K vs $50K+.  It gives them a chance to finally move off “sneaker nets” and onto network storage.

Technically speaking, we’ve done some neat things.  We’ve  boosted the speed of the system.  It has solid-state boot drives, so you lose the inherent risks in spinning disk drives. Plus, we are using a Linux server for the engine, the “brains” of the system, which all makes it a very fast, very reliable system.

ISIS | 1000 also has much-improved support for Apple Final Cut Pro and Adobe Premiere.  We’ve worked directly and Apple and Adobe, so [these applications] actually work better on ISIS | 1000 than on any other shared storage out there.


BC: You’re also launching a new ISIS | 1000 System Administration course, right?

CR: That’s right.

BC: So, who should take this class?

CR: Unlike our larger systems, we don’t expect ISIS | 1000 customers to have a full time support staff.  The system itself is so inexpensive, it’s a stretch to think they’ll invest in our full-length (Avid Certified Support Representative) certification classes.

So, this class is essentially for the users themselves, and if they have a support staff, for them too. It’s super inclusive.


BC: What are they going to get out of it?  Basically, what’s in it for them?

CR: (laughs) That’s a great question!

There is already a QuickStart video on basic configuration, but we take subjects like configuration and management and go into much greater depth.

Our goal with the class is really to make customers successful with their ISIS | 1000.  To do that, we need to give them a deeper understanding of what they can do with it.

It’s a big leap to go from local storage to shared storage, and there’s so much more you can do with it.  So, we talk about strategies for deploying ISIS | 1000, and how it changes your workflow.  The WHY vs just how.


BC: I understand the course is mostly video.  Can you talk about that?

CR:  Sure. The class is divided over 12 videos, totaling about 2 hours, followed by a 1-hour live webinar.  It’s a lot of content.

We start with the basics:

  • How to get [the system] into a rack, then quickly move on to some of the more advanced setup topics, like IP addressing, how do you integrate it as a device on your network, assign an IP address, etc.

Next, we talk about the actual management of the device.  This includes things like:

  • Admin controls, where are they and what can you do with them
  • What are Workspaces and why you would create them
  • What are Users, how to create them and give them access to the right workspaces

Finally, it’s on to troubleshooting and how to deal with a hardware failure, perform regular maintenance, understanding common statuses, etc.

BC: That’s a lot of info. What’s left to cover in the webinar? 

CR:  We do a quick run-through of the highlights from the videos, hitting the real important points of commonly challenging topics.  There’s also a bit of “don’t panic”, trying to alleviate any fears customers have.

Then it’s on to Q&A to give customers a chance to ask questions directly about their own system.

The goal is really to make them successful, and make sure that when we’re finished, they are comfortable with the system and have the skills they need to use the system effectively.


BC: Is there a test?  

CR:  No, no test.  This isn’t a certification class.

We do offer quizzes at the end of each video, just so customers can check their understanding along the way.


BC: Well, thanks again for meeting with us. Any final thoughts?

CR: I really hope people will go through the class before they use their system for a lot of real work.  I’d hate to have people showing up and saying “If I’d only known then.”  Not that that’s not correctable, but it’s always better to do things right the first time.

Sound interesting?

Get more details from the course description. Ready to sign up? Check out the schedule of our upcoming classes.

ISIS | 1000 System Administration Elearning

A cost effective and flexible way to get the essential knowledge and skills for implementing ISIS | 1000 into your production environment.


10,000 Hours of Practice—is it Enough?

Want to master your craft? It’s easy. Just put in 10,000 hours of practice and — BAM — you’ll be a master editor, mixer, or composer.

Well, maybe … let’s look into this theory a little deeper and see how it relates to mastering the art of editing, composing and mixing at a professional level.

Malcom Gladwell first introduced the 10,000 hour rule in his 2008 book “Outliers”, and the idea has caught on like wildfire. Simply put, it states that it takes approximately 10,000 hours of “deliberate practice” to achieve mastery in any field.

The mantra of 10,000 hours shows up in everything from TED talks, success seminars, and blogs and books, to a song from GRAMMY-award winning rapper (and Avid Pro Tools user) Macklemore, who sings:

“The greats weren’t great because at birth they could paint. The greats were great because they paint a lot”

It’s a seductive idea. Put in the time, hit the magic number, and success is inevitable. You can even fast-track it like Elon Musk and work 100-hour weeks instead of 40 and you’ll be a master of your craft in just 2 years!

There’s just one catch — it’s not entirely true.

Gladwell himself agreed in a Reddit “Ask Me Anything” that the rule has been oversimplified and over-applied.  The formula for success is more complex than a simple time calculation.  Among other things, it ignores two big factors:  talent and training.

To be a world-class editor, mixer or composer requires talent. Those 10,000 hours of practice simply reveal, shape, and refine your talent. But to really excel, you also need training from experienced instructors. And that’s where we come in.

Avid offers a full lineup of training courses for Media Composer, Pro Tools and Sibelius. They will teach you everything from basic skills when you’re getting started, up through highly advanced skills to learn long after you’ve cleared the 10,000 hour mark.  Most courses are offered exclusively through Avid Learning Partners worldwide, with the exception of the three introductory courses: MC101, PT101, and SB101. These three e-books are also available to the public on the Avid web store.

As an Avid Master Instructor, I’ve had the privilege of teaching many talented editors and instructors, many of whom learned Media Composer without formal training.  I remember this one editor and university professor in particular who had close to 50 films in his filmography from over 30 years of editing feature films. During his instructor certification class, we were going through the MC101 lessons, and when I taught how to correctly mark off an exact duration, he exclaimed (laughing), “No wonder my assistants complained I was always a frame off!”

By the time the week ended, he couldn’t believe how much he’d learned. Did he have more than 10,000 hours of editing under his belt? No doubt. Was he a master editor and storyteller? Absolutely! Did Avid’s training still help him fill some gaps in his Media Composer skills? Definitely!

The kicker is, he’s not alone. I could tell you dozens of stories like his. So here’s the big pitch — if even a master editor could benefit from the information we pack in a 101 course, how much better is it when you’re still early in your career?  Foundational courses like the MC101, PT101, and SB101 are designed to methodically build your skills from the ground up. These are the same course books used in top universities and training centers around the world, and come complete with media and exercises.  If you’re already ticking off your 10,000 hours, you owe it to yourself to invest a little extra money and give yourself the best chance at success.

As a bonus, right now Avid is running a special promotion, offering the MC101, PT101, and SB101 ebooks for 25% off until December 31. Grab them at a discount while you can.

Save on Avid eBooks

Take a comprehensive approach to learning the fundamentals of Pro Tools, Media Composer and Sibelius. We’re offering the MC101, PT101, and SB101 eBooks for 25% off until December 31, 2015.


Get Avid Certified with New, More Flexible Options

Last year at IBC, we announced a new services initiative, called the Avid Advantage. The goal was simple—expand the services, support, and training options you need to thrive in our highly competitive industry. Working from feedback provided by Avid Customer Association members, we made some major improvements to the training and certification program that we are announcing at NAB.

Before I tell you about the new stuff, let me deal with a basic question that I’m asked all the time: “Is it worth it to get certified?”  The answer is simple, Yes!

An Avid Certification, plus your talent and creativity, is a powerful combination that employers value.

Of course you’d expect me to say that. But here’s why. Certification demonstrates your skills as an Avid User, Administrator, Instructor, or Support Representative. It doesn’t guarantee you a job, but Avid Certifications are recognized by top media companies worldwide, and help you further distinguish yourself in a crowded talent pool. An Avid Certification, plus your talent and creativity, is a powerful combination that employers value.

If you are an employer reading this, let me point out that hiring Avid Certified professionals (or certifying your existing staff) maximizes the ROI on your Avid systems by ensuring that your team has the expertise to keep projects moving on schedule, and systems up and running efficiently.

Save Time and Money

We’ve completely refreshed our approach and thinking around the Avid Certified Support Representative (ACSR) program— the biggest change this program has seen in its history.  Given the strong heritage of Avid systems in the industry, we recognize that some engineers have years of experience installing, administering and supporting our systems in mission-critical environments.  If you already have the necessary knowledge and skills, why shouldn’t we let you demonstrate that with Avid Certification?

So, at NAB, we’re rolling out a new program that now includes standalone certification exams for the ACSR, Avid Certified Administrator, and Avid Certified Connectivity Developer programs. This means you no longer are required to attend a training course. If you have the required skills and capabilities, all you need to do is simply pass the certification exam.  Exams will be scheduled on a periodic basis at Avid offices and select partner locations around the world.  (Check out the website for full details.)

Choose How, Where, and When You Want to Learn

Attending a training course is still highly recommended for most individuals pursuing certification, so we’ve made improvements there, too.  Our two most popular ACSR courses—Media Composer 400 and Pro Tools 400—have been completely rewritten.  They are now available in a blended format to combine online training with classroom learning, making these classes easier and more affordable to attend because you only have to spend a fraction of the course in the classroom.  (When traveling, even a couple days off the trip can save you hundreds.)

Speaking of traveling less (or possibly shorter distances), we are expanding locations for our public Administration and ACSR courses.  Working with our partners, we have four new training locations: Root6 in London, Atomise in New Zealand, Amber in Australia, and a location in Brazil to be announced shortly.

Avid Education’s course content is also going mobile, with the release of our entire courseware catalog in eBook format for any Android or iOS device. This new choice will provide a better, more cost-effective solution for Avid Learning Partners and customers worldwide, enabling faster turnaround and zero shipping costs.  In addition, the Avid Certified User exams for Media Composer and Pro Tools are now available in Japanese, Korean, Spanish, Chinese, Italian, Brazilian Portuguese, and French. Never before have more customers been able to achieve certification in their native language!

New Certifications

Finally, Avid Education is adding four new certifications.

  • Avid Certified Administrator: Interplay Production: Avid Interplay | Production is the backbone of many post-production and broadcast operations the world over. System administrators play a critical role in keeping the systems running efficiently. This new certification requires that they demonstrate their skills and understanding over the many controls and variables in Interplay, ensuring successful management and administration. This certification also serves as a useful precursor to becoming an ACSR: Interplay Production.
  • Avid Certified User: Sibelius: This course is designed to drive higher skills and help students, composers, arrangers and music publishers differentiate themselves within the market with real, proven skills.
  • Avid Certified Developer: Interplay Production Web Services: This is the second Avid Connectivity Developer Certification for Interplay Production Web Services. MediaCentral Platform development partners who achieve this certification, which is a requirement for the Avid Connectivity Partner program, can differentiate their development skills and leverage the Avid Certified brand, in addition to selling and promoting their products via the Avid Marketplace.
  • Avid Certified Expert: Pro Tools | S6: This is an advanced-level certification aimed at validating mixing workflow skills, and includes performance based testing.


Want to find out more?  Stop by the Avid booth at NAB to speak with an Avid Education representative.  We’re in the upper level of the South Hall, Booth SU902.  Check us our online at www.avid.com/certification. Or, email us at training@avid.com.

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