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Add Compelling Graphics to Your News Story With MediaCentral | UX

Continuing our video blog series on Next-Generation Newsrooms, we’ll provide an overview of the integrated workflow for creating templated news graphics using Maestro within MediaCentral | UX.

 

Attracting viewers and keeping them tuned in is a key driver for news organizations around the world. Delivering consistent excellence is what editorial teams strive to do, and crucially, it is now not only just what viewers want, but what they have come to expect.

The quality of a news program can be judged in many ways – the kind of stories that are covered, the breadth of coverage (either in terms of topics or by geography), and the personalities involved are just some – but there is one inescapable fact about what people watch. HOW it looks on-screen is as important as the stories that are being told.

Crafting live programs, such as news bulletins, looks easy. That is until the viewer sees a dated look or poor graphics that ultimately distract them from concentrating on the news story. Don’t believe me? Watch the next time you see a show with graphics that look like they are from the 80’s and see how much time you spend focusing on the graphics rather than the news itself.

This is why at Avid we realize news is not just about the words that are spoken or the video that is shown, it’s about the complete package that keeps audiences engaged and coming back time and time again. From the look of the studio set, to the visual appeal and relevance of the graphics that are used, to how the graphics animate on and off the screen, and how the station drives audience interactivity, Avid provides solutions to meet all of these challenges.

This video provides an overview of the integrated workflow for creating templated news graphics using Maestro within MediaCentral | UX.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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How to Easily Find the Media You Need Using Avid MediaCentral | UX

Continuing our video blog series on Next-Generation Newsrooms, we’ll show you how easy it is to search across multiple systems, using Avid Media | Index, part of MediaCentral | UX.

 

In our previous blog articles, we discussed how MediaCentral | UX brings together the newsroom tools of Avid iNEWS and Avid Interplay asset management systems to give journalistic teams the power to write scripts and edit video together in a single, web-based application.

We’ve also examined how MediaCentral | UX can be used to research social media and the web, as well as how the growing eco-system of third party partners are further enhancing it with their own applications. Cutting out the complexity and reducing the costs and headaches of integration are central to how Avid is helping customers drive their businesses forward.

One aspect of this is the ability to search across a media organisation’s content library to find what you need and work with it. Many reporters or producers have experienced the frustration of trying to locate material in a digital world, searching one database with one application, another database with another application, and maybe even having to go to specific machines enabled with a piece of software to further the research. Then when you find what you are after, cumbersome methods are needed to get what you need into the system on which you want to use it.

Avid Media | Index, part of MediaCentral | UX, can remove these frustrations at a stroke. As a media management module, it accelerates and extends file search across multiple systems—regardless of where the media is stored. Therefore, not only does it allow searches of Avid databases at a facility – including iNEWS, Interplay | Production and Interplay | MAM – it can be extended to search any Avid database in the network, across departments, buildings, cities or even countries.

Not only are search results shown, but clips can be viewed via MediaCentral | UX. When the asset is found, after a couple of clicks, the underlying technology of the Avid solution takes care of transferring it where the user wants it to go.

Additionally, new plug-ins developed from the Avid Alliance Partner Program extend Media |Index to non-Avid databases. So even an EMC Isilon system that contains MP4s on it can be indexed, searched, the videos viewed then transferred to the online system via MediaCentral | UX.

The following video shows how easy it is to search across multiple systems, using MediaCentral | UX.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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Delivering News Effectively Across Multiple Platforms

Continuing our video blog series on Next-Generation Newsrooms, here we look at how Media | Distribute helps news teams drive their digital strategy forward.

 

“Be first or be right” is a phrase that sums up the paradox of a 24/7 news cycle. The ideal is to be both. In a constantly shifting news agenda, there is increasing pressure on news teams to make sure they are not only “first” and “right,” but that they are “first” and “right” across as many platforms as possible.

There is a real risk to the reputation of a station or news channel of putting out something to its social platforms that is factually wrong. Being viewed as a trusted news source online is critically important to how the news organization is perceived, especially by young audiences.

Many stations now adopt a “digital first” strategy, which means online takes precedence for breaking news over the traditional evening television broadcast. It’s almost unthinkable that something would make it to air (in a traditional broadcast environment) without suitable editorial checks in place. But with shrinking editorial teams, multiple tools and manual processes needed to achieve everyday tasks, and an increasing workload, the risk of being “first” but “wrong” online is greater than ever.

This is one reason Avid introduced Media | Distribute, part of the Media Suite within the Avid MediaCentral Platform that helps news teams drive their digital strategy forward. With Media | Distribute, everyone on the editorial team can contribute in a simple, straightforward way. But, critically, an approval step is factored into the workflow so that everything that gets published in a station, channel or program’s name is rubber-stamped first. It also allows broadcasters to publish across various social platforms as news is delivered, including Facebook, Twitter, YouTube and other online video providers or the station’s own website.

Tightly integrated into the news production workflow, Media | Distribute is part of MediaCentral | UX. Therefore, it’s another layout that can be enabled within a single user interface so the journalistic team doesn’t need to learn a new set of tools to do their job; they only need to know the workflow. The reporter submits the story (which can be auto-populated from an iNEWS story or entered manually, and could also include video and/or stills), and then a producer reviews, edits and/or approves it. Producers can also simplify and control social publishing by scheduling messages linked to stories in the iNEWS rundown. Back-end systems handle the complex tasks of transcoding and rendering to take what’s been approved and publish it to the appropriate platforms.

This short video highlights some of Media | Distribute’s key workflows.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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Discover Journalist Editing Features in Avid MediaCentral | UX

Continuing our video blog series on Next-Generation Newsrooms, let’s look at the many journalist editing features in MediaCentral | UX.

 

Today, not only are there many more people creating stories and content —there are also many more organizations that need it, and many more distribution channels for it. All of this adds greater pressure than ever for efficiency and ROI – whether you are a journalist, a chief engineer, or an operations manager.  All of you have to do more, in less time with shrinking budgets.  It’s that simple.

The increase in demand for multimedia-rich content on multiple screens has had a major impact on the role of journalists.  News organizations are now expected to deliver news 24/7, often times with the same or fewer resources.   This means that journalists now need to gather content from more sources, collaborate with others, create stories and shoot footage, and sometimes even edit the video and prepare graphics associated with their stories–all while they’re in the field.  At the core, journalists are fact-finders and story-tellers, but they face constant pressure to get the story out first to engage viewers before the competition.

So the story-telling tools journalists need must provide the powerful functionality that enables them to create compelling content quickly, but in a form that is simple and intuitive to use. Often times, the journalist is responsible not only for creating the story and writing the script, but also for editing the video, preparing the graphics and publishing in multiple formats.  In this new era of journalism, these tasks need to be a natural extension of the newsgathering job, not an additional burden.

The great news is that Avid has enabled journalists to do all of this and more.  With MediaCentral | UX, journalists now have the freedom to write scripts; view and edit video; record voiceovers; add and preview graphics; search across multiple systems simultaneously; send stories straight to air; and publish to social media platforms or a news organization’s website. This keeps news teams more productive while they’re out in the field, so they can focus on gathering and reporting without making frequent trips back to the station.

In this video we will show you how to write a story, add text to it, do basic editing and send the story straight to playout or for review.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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Empower your Journalists to Break News as it Unfolds Online and On-air

Do you need a more efficient way to get breaking news to multiple screens to keep viewers informed and stay ahead of the competition?  If so, you need cutting-edge solutions that increase productivity while uniting your entire news team.

Check out our exclusive new presentation to see how to be first to deliver breaking news across multiple platforms.  Avid specialists take you through a day in the life of a news team covering a major weather event. They will show you some new, innovative ways to gather content and deliver breaking news as it unfolds, so that you can capture audiences across web and social media sites, as well as during your on-air broadcasts.

You’ll discover how the Avid MediaCentral Platform will enable your organization to create stories, access media, and work on projects from any location, build stronger stories with powerful on-air graphics, turn breaking news around fast, keep viewers tuned in with audience interaction tools, and easily publish stories to your website and social media sites like Twitter and Facebook.

Learn first-hand how you can be first with breaking news across multiple platforms with Avid.

 

WATCH THE VIDEO NOW

After you’ve watched this overview presentation, you can get a more in-depth look at our multiplatform news production solutions by watching a series of intuitive video tutorials presented in our ongoing blog series, Next-Generation NewsroomsYou’ll see how Avid is enabling global and local news teams to produce higher quality content and deliver it to audiences faster and more efficiently than ever. Stay tuned, you won’t want to miss this!

 

Be First with Breaking News

Avid is transforming the multiplatform news production process by giving newsrooms the tools they need in this new era of journalism.

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How to Gather Research and Create News Stories Within a Single UI

Continuing our blog series on Next-Generation Newsrooms, here we look at crafting compelling news stories in a single user-interface, MediaCentral | UX.

 

In recent years, the role of a journalist is becoming more, not less, skilled. No longer is their role centred on finding out and reporting the news. On top of their normal reporting duties, journalists are now required to handle some of the more technical aspects of news gathering, such as shooting video, capturing stills, editing, and posting to social media to ensure their news organization is first air with breaking news stories.

What this also means is that journalists are required to use multiple tools to complete these technical tasks, which ultimately has implications for the news organization. Using a number of tools increases training costs, and integrating these applications together results in higher support costs over time. This is a business conundrum that Avid is attempting to solve with Avid Everywhere™.

The foundation of Avid Everywhere is the Avid MediaCentral Platform, the industry’s most open, extensible and customizable common services foundation. For efficient news production, MediaCentral | UX — the cloud-based, web front end to the platform — enables editorial teams to use one application to collaborate in new ways and to publish to multiple platforms.

In this video tutorial, you will see how MediaCentral | UX simplifies news gathering and production with intuitive features for journalists and producers.  Using the customizable interface, you can access iNEWS and other media databases and work across multiple systems simultaneously.  Aggregate your newsgathering process within the same interface by viewing multiple news sources including not only wires, but also websites, social media sites, and video/still image agencies via connectivity partner integration like x.news.

You can create, view, and work with stories, adding production cues and closed-captioning text.  You can also access and complete news graphics templates for your story in the same MediaCentral | UX interface using the integrated Maestro pane.  You’ll also see how producers can easily group and move stories within a rundown or across rundowns for on-air broadcasts.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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Take Your News Production to the Next Level With MediaCentral | UX

With Avid Everywhere and the Avid MediaCentral Platform, Avid is continuing to help global news teams produce higher quality content and deliver it to audiences faster and more efficiently than ever before.

In this new blog series, Next-Generation Newsrooms, our intuitive video tutorials will demonstrate key multiplatform news production tools accessible from MediaCentral | UX, the cloud-based, web front-end to the Avid MediaCentral Platform, that enable real-time news production that keeps teams and entire networks connected globally — whether in the newsroom, the studio or reporting out in the field.

First, we’ll explore how MediaCentral | UX is generating new ways of working and providing journalists and news producers with helpful tools for real-time collaboration. They can create, access, share and publish stories or media instantly across multiple platforms, regardless of location.

The series also will look at how Avid is extending newsroom capabilities to connect journalists and contributors in the field and in the studio via mobile apps for iOS and Android devices. These next-generation apps mean reporters can break stories as they happen on location, they can replace printed scripts, and producers can approve stories on-the-go.

We’ll also explore how Media Central | UX further enhances news production by extending multi-newsroom capabilities, providing direct access to every station in a group or network’s iNEWS systems. With a quick internal search, any connected user can find and access stories and media on any connected system, regardless of its physical location.

We’ll then discuss the integrated news graphics workflow. The way news is displayed on-screen is just as important as the stories that are being told. Graphics are a huge part of any news broadcast, and they’re vital to building your station’s brand and keeping viewers tuned in. Our final video tutorial looks at Avid’s powerful newsroom graphic solutions that enable streamlined delivery of modern and compelling news visuals that help you tell your stories.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.

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How to Contribute to the Creative Post Production Process from Anywhere in the World

How to Contribute to the Creative Post Production Process from Anywhere in the World

We’ve all been there. We’re out of the office, working on location, or maybe if we’re lucky working from home. And the phone goes. It’s the editor who is working on the show. They’re looking for some shots, or some advice, or they want you to take a look at something. And you cannot help out. You cannot get to the edit suite, until the following day (or week). So everything gets held up until you can get in, take a look and let them know what you think.

Well things have moved on, and of course there are the likes of Dropbox or other file transfer solutions that can get round that kind of issue now. But you still need to wait. Wait for the upload. Maybe wait for the download. Waiting, waiting, waiting. It is all time lost for the production and, in all production, but particularly in post, time is money. Inefficient workflows cost programme makers thousands, maybe millions, of pounds, dollars, Euros, Yen, Won or whatever other currency you choose to name every year.

The Avid MediaCentral Platform is aimed at getting rid of these kinds of inefficiencies, by providing real-time access to media and metadata regardless of your location through MediaCentral |UX – on both Mac and Windows.

Running on Safari on Mac or Chrome on Windows,  with built-in messaging straight to and from the editor using Media Composer, there is no time lost. In real-time the editor can send you a metadata link to the sequence they want you to review and you can watch it immediately. You can chat with the editor via the messaging window, or you can add markers to the sequence in MediaCentral | UX that the editor can view the instant you add them.

In these short videos, we are going to show you how some simple techniques to get the most out of your investment in the MediaCentral Platform. Ben Davison from Avid UK and I have put together some tips to give you the basic knowledge you need to get started fast with MediaCentral | UX. From how to work with the intuitive UI, to logging, messaging, subclipping and pulling selects or syncpulls, Avid Blogs will show you how.

If you’re in Amsterdam for IBC 2015, you can see me and MediaCentral | UX in action on the Avid main stage and demo pods in Hall 7 on Stand J20. Hope to see you there!

IBC 2015

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Transforming the News Production Process with Mobile and Cloud Solutions

Transforming the News Production Process with Mobile and Cloud Solutions

On Avid’s Main Stage Theatre at NAB 2015, we are featuring solutions for broadcast news content creation and distribution—tools for the new era of journalism that make it easy for you to deliver information more quickly across a variety of platforms with Avid Everywhere.

Many of us keep our mobile phones and tablets within arms’ reach at all times. During the Avid Everywhere > Broadcast: A Day in the Life of a News Team presentation, I’ll show you how reporters in the field can use the Avid MediaCentral | UX app for iOS and Android devices to break news stories directly from where the action is happening. You’ll be amazed at how much more productive you can be and how it extends your ability to collaborate with news teams in new ways.

You’ll see how MediaCentral | UX makes it easy for editorial teams to work together regardless of location, whether you’re in the office or out in the field. Also, posting to multiple social sites simultaneously doesn’t have to be a chore. I’ll show you how Media | Distribute simplifies this task, taking the complexity out of the workflow.

In addition, we will be featuring Media Composer | Cloud—a perfect solution if you’re in the field and need to access material that is back at the station, or send footage you’ve just captured back to the station for others to begin working with. With Media Composer | Cloud, you can edit local and remote media together into a complete package which can then be sent directly to a playout server at the station.

 

I invite you to stop by our booth in the upper level of the South Hall (Booth SU902) to see our latest solutions for remote collaboration and multiplatform distribution. The Avid Everywhere > Broadcast presentation will run several times each day throughout the show.

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