An Avid Marketplace Exclusive

Hello! My name is Rob D’Amico (Director, Digital Business Development), and I am writing this blog to bring more awareness to Avid’s creative artists and professionals around exciting initiatives Avid’s been doing over the past year.  Many of you may not be fully aware of the vast number of both Avid and partner products available for purchase directly from the Avid Marketplace.  The products on the Avid Marketplace range across both hardware and software solutions for the many segments that Avid serves.  In response to feedback from our customers, we have worked hard to expand the number of Avid Marketplace partners over the past couple of years.  And now we are extending exclusive partner product offers to our growing Avid Pro Tools, Sibelius and Media Composer community members.

Another important topic to talk about within this blog is the continued focus and attention we all take part in to better understand our customer needs and challenges you may encounter in the work you do, so we can continue to provide solutions that you appreciate and that help you realize your vision faster.

It’s an exciting time to be working here at Avid, as I can personally tell you everyone here is very passionate about delivering new and innovative solutions to customers across the many industries Avid serves.  For me, I lived my life being involved in audio & music, whether it has been in local performances, music recording and mixing, or being a freelance audio post production editor / mixer.  My experiences over the years have now brought me to a career at Avid where my main focus is to provide solutions for the independent creative artists across the different media production industries and to offer creative tools to the next generation of creative artist.  For me the part of this job I really enjoy is seeking out and talking with customers and learn about the way they work, what delights them and the challenges they have with today’s tools in enabling them to be more creative.  These are the types of conversations that often lead to delivering innovative solutions back to the users!

So with that said, it’s great to talk about the ongoing work we’ve done to grow the number of partners and to offer their products to be purchased directly to Avid customers via In-Application or Webstore Marketplace.

With the hard work of many here at Avid, the Avid Marketplace has been growing exponentially with software plug-ins from our partners (Arturia, McDSP, Synchro Arts, Nugen Audio, Audionamix, Antares, Sonnox, Acon Digital) to name a few.  We are currently in the process of onboarding, and look forward to many more key partner products appearing soon on the Avid Marketplace.

Along with the growing number of partner products available on this Avid Marketplace, we are working closely with partners on delivering exclusive time limited deals of their products to only registered Avid customers.  The Avid Marketplace makes it very easy for customers to search for Avid compatible plug-ins, along with receiving special discounts from key partner products which are not offered elsewhere.

As an example the Avid Marketplace has teamed up with Arturia to offer an exclusive deal to only Avid Pro Tools customers.  The below image shows the exclusive deal (Save 50% off V Collection) in a Pro Tools customer’s “My Avid” account which can easily be added to their “Cart” for checkout.

Please help me better understand what other partner products you use, or would like to use with your Avid products by filling out the appropriate survey.



I am really excited about the work we are doing with our industry partners, so we can bring Avid customers (Media Composer, Pro Tools and Sibelius) some unique values!

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Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.

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Accelerate storytelling with the tools embraced by top movie, television, and broadcast editors. And power through HD and high-res editing faster and easier than ever.

Enhance Your Production with Advanced Audio Capabilities—Get iZotope audio plug-ins free with Media Composer

We’ve all been there. You’ve got the perfect shot, the actors look great, and the dialogue is perfect—great job everybody, we nailed it! But later on in the editing room, there’s a big problem. Someone left a noisy fan running during the shot, the boom mic picked it up, and now the dialogue is ruined. Not only is this frustrating, it wastes valuable time and can be difficult for the actors to match the emotion of the original shot.

Well dry those tears, because we have a special offer that will help you take your video and audio production capabilities to the next level. For a limited time, you can purchase Media Composer and get award winning iZotope audio plug-ins free—a $478 value!

The iZotope RX Plug-in Pack can help you rescue your audio and transform flawed recordings into usable tracks—eliminating the need to re-record. The iZotope RX Loudness Control plug-in provides automatic global loudness correction, so you can deliver transparent audio and meet global broadcast specifications. It’s the same technology the pros use on major network TV and Hollywood films. That’s what we call a win-win situation. 


  • Quickly fix flawed audio takes that were previously unusable
  • Analyze and render your mix to comply with global loudness standards
  • Work with industry-leading tools for audio enhancement and repair


There’s never been a better time to step up to the industry’s most powerful video editing software.

Special Offer Ends June 30, 2016

Buy Media Composer today and get these powerful iZotope plug-ins absolutely free for 90-days.


Monitor Audio Loudness Seamlessly in Avid Media Composer with iZotope’s Insight

iZotope’s Insight provides an extensive set of audio analysis and metering tools, perfect for visualizing changes made during mixing and mastering, troubleshooting problematic mixes, and ensuring compliance with broadcast loudness standards. Insight allows you to visually monitor all relevant information from your mono, stereo or surround mix in a convenient floating window.

Here are some of the top features from iZotope Insight:

  • Immediately detect potential mix problems through real-time visual monitoring and color-coded alerts
  • Ensure your audio is fully compliant with current loudness standards with forward-thinking tools that adhere to standards like BS.1770-1/2/3
  • Perform deep and flexible analysis with zoomable meters and the ability to route audio from any tracks or buses to Insight
  • Design your ideal metering view by choosing the meters you want to see, customizing them, and resizing the Insight window to fit your current workflow
  • Get an extensive suite of metering tools in a single plug-in, including True Peak Meters, Loudness Meters, Loudness History Graph, Stereo Vectorscope, Surround Scope, 2D/3D Spectrogram, and Spectrum Analyzer


With every copy of Media Composer (subscription or perpetual license), you get a 30-day fully functional trial of iZotope Insight. Try it out for yourself and download this version from your online Master Avid Account.

Check out our video tutorial on how to integrate iZotope Insight in Avid Media Composer to ensure loudness compliance through every step of the post production process:

For more information around other iZotope Loudness solutions please check out the following links:

Avid Media Composer Software Trial Download

Get Your Free 30-Day Trial

Media Composer has long been the most trusted tool of professional editors worldwide. See why for yourself by signing up to try the software free for 30 days.


Working with Audio in the Track Control Panel

My name is Rob D’Amico (Product Manager, Avid Media Composer Family), and I will be writing a blog series throughout 2013. The goal is to bring more awareness to editors, third-party partners, resellers and other industry folks that have an interest in Avid professional editing solutions. My topics of discussions will range from product news, new features, important bug fixes, tips and tutorials, third-party programs and anything else that could be of interest to folks relating to Media Composer Family. I hope this is useful information to all, as I look forward to an exciting 2013 with a lot of topics to talk about.

In this week’s post, I thought it would be interesting to give some tips and shortcuts for a part of the timeline that doesn’t always get a lot of attention–Track Control Panel.  Working with audio for most of my life, there are some real cool tips and shortcuts you can use to help with audio mixing, clean up and effects. Everything that follows has been available since Media Composer 5 release. Let’s just dive right in and take a look.

At the top left corner of the timeline next to the timecode indicator there is a small sideways triangle icon.  Clicking this icon will cause a section between the track names and Solo/Mute buttons to expand with additional controls. The A1/V1 labels can be renamed to whatever you like. Right-click and choose “Rename”.

  1. Clicking on the top left “Audio Waveform” button will turn on the audio waveforms for the particular track.Tip: Holding down the Option (Mac) or Alt (Windows) key while clicking on this icon will turn all the tracks in the timeline “On” or “Off”.
  1. Clicking on the menu item with the audio keframes icon will display the different clip effect attributes (Clip Gain, Volume and Pan).Tip: Holding down the Option (Mac) or Alt (Windows) key while selecting an option in the menu will either turn “On” or “Off” the view for all the tracks in the timeline.
  1. Clicking on the “Power” icon will either enable or disable the track.Tip: If a track is disabled, the audio and effects on that track will not be loaded into the player, so this could help performance on slower CPUs.
  1. Five RTAS (Real-Time AudioSuite) inserts can be used to apply many different types of audio track effects (EQ, Compression, Limiting, Loudness, Reverb, etc.).

There are a few different shortcuts to share here. Once an RTAS effect has been inserted on a track the following can be done:

Click and while holding down the mouse, the RTAS effect can be dragged to another track, or in a different insert on the same track.  This can be handy to quickly hear what the audio will sound like if for example you feed the EQ into the Compressor, or the Compressor into the EQ.

Holding down the Option (Mac) or Alt (Windows) key while clicking and dragging an RTAS effect to another insert, will quickly make a copy of the plug-in and parameters.  This is great for quickly using the same compressor on multiple dialog tracks.

Holding down the Cmd (Mac) or Windows (Windows) key while clicking on an inserted RTAS plug-in will quicky put the effect in “Bypass” mode (insert icon will be highlighted).  This is great for hearing the difference with and without the effect being applied.

  1. Even though the Solo and Mute buttons are not technically part of the track control panel there is a quick tip to share here too.Tip: Holding down the Option (Mac) or Alt (Windows) while clicking on either icon will turn all the tracks in the timeline to that state.

If you’re running Media Composer 5.0 and later, you already have these audio refinements. Have a version earlier than 5.0 and want to try them out? Download the free 30-day Media Composer 6.5 trial. If you have any questions, be sure to connect with the team in our Professional Video Editing Forums.

I hope this information is helpful, as I look forward to keeping folks aware of improvements being made while we continue to work on our future releases.

Thanks for your continued support!