Avid Captures the Action for Icelandic Broadcaster RÚV

By in News Production, Sports Production, Studio Production, Video Editing

Iceland’s RÚV launched its first TV channel back in 1966, and has since become one of the most successful public service broadcasters in Europe. With its radio, TV and online offering, the broadcaster continues to reach over 95% of the country every week. RÚV’S ethos centres on informing, educating and entertaining, and its news and sports content is crucial in delivering this.

Last year, Iceland’s national football team provided the most memorable storyline of UEFA Euro 2016. The nation tuned into RÚV to watch its team’s first ever appearance in the tournament, which stunned viewers and saw them make it all the way to the quarter-finals. Following the popularity of its coverage and the national buzz around football, RÚV considered how they could step up both the look and efficiency of its sports and newsroom coverage in time for this summer’s UEFA Women’s Euro 2017.

As an existing member of Avid’s preeminent customer community, and users of Avid’s industry-standard Media Composer editing software, RÚV turned to Avid to help improve its live production output. Members of RÚV’s sports, news and technical team talked about the reasons behind their recent Avid investments and the game-changing impacts that Avid’s comprehensive tools and workflow solutions have had on improving the efficiency of their productions.

“Before the Women’s Euro’s, we looked into a number of graphics systems to enhance and enrich our productions,” said Gunnar Orn Gudmundsson, Head of Technology at RÚV. “Maestro | Live stood out from the crowd as a system that would drastically reduce our production times and seamlessly integrate with our existing ecosystem.”

The broadcaster worked closely with reseller, Vili, and Avid to implement an all-in-one solution for real-time sports production, along with Avid replay server, the versatile ingest/playout solution to turnaround big plays or stories fast. Powered by Avid MediaCentral, the industry’s most open, tightly integrated and efficient platform designed for media, next-generation workflow enhancements have helped RUV attract and engage viewers with more graphically compelling and information-rich news and sports broadcasts.

Before integrating Maestro | Live, RÚV’s production team created graphics and marked specific football players in Media Composer. Now, with Maestro | Live they are able to do this whilst the game is live. “During a match, our experts and studio host watch together in our green room, which is now equipped with both Maestro | Live and PlayMaker,” explained Vilhjalmur Siggeirsson, Sports Producer at RÚV. “When a member of the team wants to talk about a specific play from the game on-air, then a technician responds straight away with engaging graphics to compliment the commentary.”

Avid’s industry leading editing software, Media Composer, still remains a crucial part of RÚV’s end-to-end Avid workflow and is utilised around the clock to cut together the biggest news narratives. Benefitting both RÚV’s sports and newsroom productions, the addition of PlayMaker enables the creation of slow-motion replays, highlight reels, and news updates instantly, ensuring its teams stay at the forefront of content delivery.

Maestro | Live helps solve the challenge of creating engaging graphics for live sports content. RÚV now has the freedom to produce and control action-based, data-driven UHD graphics and video playout from one single intelligent interface. It’s ideal for quickly pulling in the starting line-ups, player stats and pictures, and standings before a game, and presenting updates throughout the event with assured accuracy. The solution brings more depth in coverage, increasing the production value for RÚV’s live games, pre-shows, half-time shows and post-match analysis.

RÚV’s News Producer, Ragnar Santos, has seen the benefits from the installation throughout the production team: “Depending on production demands, our team is flexible and can work for both the sports and newsroom. We needed a reliable user-friendly system to match this, and that’s exactly what Avid has delivered.”

“Once again, Avid has provided a system that I believe will be part of RÚV for the foreseeable future. We’ve trusted Avid for 20 years now, and throughout this time they’ve continued to introduce new innovative solutions that are ideal for today’s every-changing broadcast environment.”

To hear more from RÚV, and the next-generation Avid solutions enhancing their day-to-day operations, watch the video now!

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As a Field Marketing Director for Program in EMEA I am lucky enough to work with some of the most interesting and inspirational artists, content creators and distributors in the media industry. Follow me on Avid Blogs for industry news and updates from across EMEA.