Technology and creativity are intertwined. Vibrant, scintillating productions are often dependent upon the tools used to illuminate storytelling. Stand-out productions are essential to separate yourself from the competition, and further entrench your brand. Avid’s studio solutions are developed specifically to meet these goals, and empower your production teams to unleash their creativity, leaving imaginations unbound by the usual studio constraints.
Now, at NAB 2018, Avid is proud to unveil Maestro | PowerWall, its next gen video wall solution enabling you to assign, control and manage content displayed across multiple high-resolution studio displays. Rich media, including real-time 3D graphics, video, augmented reality content, images, visual effects, and live data feeds, all controlled by a single touchscreen user interface. And with a new pre-production tool that allows you to get to air and adapt to changes faster.
Engage viewers with dynamic, compelling imagery
Maestro | PowerWall boosts your productions’ “WOW” factor, by introducing dynamic, high-resolution content to enhance your storytelling capabilities. By combining video and graphics processing into one solution, Maestro | PowerWall enables you to control and display up to Ultra HD resolution on an unlimited amount of display surfaces – even if some have unconventional dimensions.
Manage multiple displays with ease
With more studios using multiple video walls, monitors and projectors to enrich their storytelling, executing technically seamless productions requires a workflow that cleanly choreographs these multiple display assets. Maestro | PowerWall puts complete command of each of these devices at your fingertips, with a single touch-screen interface. Easily manage multiple display surfaces, regardless of aspect ratio, size, shape or resolution. Dynamic Preview lets you produce with confidence by providing an actual replica of your studio displays, including their positions, orientations and aspect ratios, on a single monitor.
Streamline your control room
Maestro | PowerWall is the all-in-one, end-to-end workflow solution that eliminates the need for separate video processors or real-time graphics systems. It even provides up to eight internal HD clip players. Because it integrates seamlessly with existing workflows, (Grass Valley, Ross, Sony, Snell & Wilcox, Blackmagic Design, Evertz and NVision) you minimize costs, complexity and studio footprint requirements.
Get to air faster and easier
New pre-production tools empower your team to respond immediately to breaking news or last-minute changes. Your team can quickly create and customize graphic templates on-the-fly, accelerating turn-around time for graphics content and playout. The touch-screen interface is sleek and intuitive for easy training and operation. A single operator can assign and play content, while independently or simultaneously controlling different production areas.
Go big – really BIG
Sometimes bigger is better, and Maestro | PowerWall gives you the scalability for blockbuster production values. Display content up to 16x the size of your HD-SDI video outputs, and up to 8x the size of your 1080p outputs, all without the need for an expensive video scaler. Fill the biggest video wall displays with SD, HD, 3G, UHD, 4K and other high-resolution formats simultaneously across inputs and outputs. 4K clips can even display in full resolution using four HD-SDI outputs to your video wall.
Bring editorial content to studio displays
Maestro | PowerWall is tightly integrated with MediaCentral | Newsroom Management, and can be integrated with commonly used newsroom computer systems. Generate editorial content directly from your newsroom software, insert it into your Maestro | PowerWall rundown, and then trigger it manually or automatically to keep up with fast-paced, and rapidly changing newscasts.
Avid Maestro | PowerWall in action
Avid Maestro | PowerWall’s flexibility and scalability makes it adaptable to solving even the most unique production challenges. CBS’s The Late Show design team decided they wanted to display imagery on different sized and shaped surfaces, including The Ed Sullivan Theater’s iconic domed ceiling. The challenge: how to execute complex video projection, on-the-fly, with content that must be unique every night, in a high-stress live-to-tape production environment. To see how they worked with Avid to develop a truly unique solution, watch the video.
“Technology alone is not enough.”
—Steve Jobs, founder of Apple
Giving your team the latest technology will keep you competitive. Empowering your team to create without limits will allow your productions to rise above competitors, and develop a singularly unique brand pillar. As demand spirals for compelling video and audio content, establishing key differentiators becomes more difficult. To see how Avid Maestro | PowerWall can take your productions to new horizons, please come and see our demonstration at Upper South Hall – Booth SU801 (located next to the hall entrance).