Take Your News Production to the Next Level With MediaCentral | UX
written by Craig Wilson | July 27, 2016
With Avid Everywhere and the Avid MediaCentral Platform, Avid is continuing to help global news teams produce higher quality content and deliver it to audiences faster and more efficiently than ever before.
In this new blog series, Next-Generation Newsrooms, our intuitive video tutorials will demonstrate key multiplatform news production tools accessible from MediaCentral | UX, the cloud-based, web front-end to the Avid MediaCentral Platform, that enable real-time news production that keeps teams and entire networks connected globally — whether in the newsroom, the studio or reporting out in the field.
First, we’ll explore how MediaCentral | UX is generating new ways of working and providing journalists and news producers with helpful tools for real-time collaboration. They can create, access, share and publish stories or media instantly across multiple platforms, regardless of location.
The series also will look at how Avid is extending newsroom capabilities to connect journalists and contributors in the field and in the studio via mobile apps for iOS and Android devices. These next-generation apps mean reporters can break stories as they happen on location, they can replace printed scripts, and producers can approve stories on-the-go.
We’ll also explore how Media Central | UX further enhances news production by extending multi-newsroom capabilities, providing direct access to every station in a group or network’s iNEWS systems. With a quick internal search, any connected user can find and access stories and media on any connected system, regardless of its physical location.
We’ll then discuss the integrated news graphics workflow. The way news is displayed on-screen is just as important as the stories that are being told. Graphics are a huge part of any news broadcast, and they’re vital to building your station’s brand and keeping viewers tuned in. Our final video tutorial looks at Avid’s powerful newsroom graphic solutions that enable streamlined delivery of modern and compelling news visuals that help you tell your stories.