So many people grow up with the dream of being discovered and becoming music’s next big star. Or, they simply want their musical creations heard by others. In the past, there was a pretty specific path and process to achieve this. You’d record a demo, solicit record labels, and if all went well, get signed. The record label and management team assigned to you as an artist, would then get to work to help push your music to the desired listening platforms, typically terrestrial radio and music video channels. If you were one of the fortunate few to have your music featured on either or both of these platforms, life was considered to be pretty good. Fast forward to the present day, where things have changed quite drastically. Technology has evolved at an exponential rate and enabled not only creativity itself, but the ability to share those creations in many different ways and on platforms too numerous to keep up with. Not only are there many options available to showcase your music, but the necessity to “be signed” is no longer a requirement. Independent artists can now truly reach their audience without a record label, if they so choose. While this opportunity is a welcome one, the challenges of reaching that audience through these music platforms can be daunting.
At Avid, it’s always been our desire to empower creators, through technology, to tell their stories. Our tools are synonymous with music creation and production. Along with that enablement, it’s our vision to also connect our users with each other and with their audience. That’s the idea behind AvidPlay, a new service introduced here at Avid, which lives inside of Avid Link.
In January 2019, we launched Avid Link, the first step in helping anyone in the audio or video industry to connect and collaborate with others. The idea was to build a creative community, spanning the entire globe, without borders. Avid Link enables users to also showcase their work for others to hear and enjoy. If you’ve not yet joined the community, you can grab Avid Link for free here.
Avid Link is where AvidPlay lives. With AvidPlay, you can have your music played across the most popular streaming platforms, including Spotify, Pandora, Google Play, YouTube Music, Amazon Music, and many more. You also keep 100% of your rights and earnings.
Getting setup with AvidPlay is easy and straightforward. In very little time, you’ll be able to get your music uploaded and available to major streaming platforms. All you’ll need to do is log into Avid Link, head to the marketplace, and purchase an AvidPlay subscription. Subscriptions start at $4.99/year for a 1 track plan and go up to $19.99/year for 1 album with up to 20 tracks. After that head straight to your Products tab or your Portfolio (inside the Profile tab)—you will be able to access the AvidPlay Dashboard from both of these locations.
Within AvidPlay, you’ll be able to add new music and create a new release, get an overview of all of your release statistics, manage or edit any of your distributions, and collect all of your earnings via PayPal. AvidPlay offers a best-in-class music distribution experience and even automatically splits and sends revenue to any collaborators you add as participants to your tracks. After you send your release worldwide, you’ll be able to see exactly where streams are coming from, what streaming services are performing the best, and which of your tracks are most popular.
AvidPlay is available now. If you want to learn more about how to distribute music through AvidPlay, click here.