The Best of Big Screen and Event Presentation Take Over the Motor City at IDEA Conference

By in Sports Production

As Fourth of July celebrations have come to an end and the dog days of summer are in full swing, we now set our sights on the 34th Annual IDEA Conference. Since 1983, the conference has provided educational and networking opportunities for big-screen and event presentation professionals across the sports, entertainment and convention industries.

Hosted by Detroit-based members of the Information Display and Entertainment Association (IDEA), this year’s conference will be held July 10–13 at the Motor City Casino Hotel. Supporting the show for the ninth consecutive year, Avid is proud to be a gold partner of the event, which promises to be one of the best conferences in IDEA’s history.

On Wednesday, July 13, I’ll be participating in a panel on “Managing Your Media Assets” alongside speakers from the University of Oklahoma Soonervision and EVS. Moderated by Stuart Reynolds of systems integrator Diversified Systems, the panel will focus on the tools and workflow that the University of Oklahoma uses to manage a huge volume of assets — from logging and tracking assets in their EVS system, to asset management and life cycle in Avid Interplay and shared storage systems, to long-time archive through StorageDNA.

Reflections from Rio: Thoughts on Seeing Avid Everywhere at Work for the World Cup

At 9 a.m. Tuesday, July 12, Avid will host an intermediate-level training session offering tips and tricks for Avid Media Composer and Interplay | MAM. The session will include an overview of the new Media Composer features released over the past 12 months, including support for high dynamic range (HDR) workflows, as well as new Interplay features and integration with Adobe Premiere Pro.

At the Avid booth, we’ll showcase our latest innovations for sports customers, including a new version of the Avid PlayMaker video server for advanced slow-motion replays and media-highlights editing. It provides streamlined collaboration with the new Avid NEXIS software-defined storage, and, when used with Media | Director, exported clips and consolidated playlists can be automatically checked into Interplay | Production while maintaining all keyword metadata tagging.

We’ll also showcase the new Maestro Engine Clip Store, which gives customers cost-effective options to quickly and easily input short clips, posters and other graphical options, regardless of the tools used to create them. We’ve developed these capabilities in response to customers’ requests and have delivered them with full HD and 4K capabilities. Visitors can see these innovations and more at the Product Showcase at 11 a.m. Wednesday, July 13.

Changing the Game

Captivate your viewers with a fully immersive sports experience. From rich Ultra HD/4K content and augmented reality to powerful sports enhancements—Avid end-to-end sports solutions give you the platform to create captivating content from any location and deliver a game-changing viewer experience.



Doug Price is an award-winning editor and sales professional with 19 years of sales experience in the video market. He joined Avid in 2005 and has spent over six years focusing on the sports market.