Sonnox EDU — Elite Tools for Us All

Sonnox and Avid have been working together since the dawn of Plug-In time; the inaugural Sony Oxford EQ and Dynamics Plug-Ins being direct ports of the acclaimed sections from Sony’s OXFR3 digital console.

After an MBO in 2007 Sonnox was born and more products followed, leading to the 15 we now have. The team has remained small, focused and fanatical about building the very best possible; from recording and mixing staples for controlling tone and dynamic range to Plug-Ins that focus on simplifying universally time-consuming and creativity-sapping problems.

Whatever the application, whether live or recorded, and wherever they’re used, music or post-production, our customers tell us that it’s the hallmark clarity, transparency and precision that sets Sonnox apart.

The Plug-In market is saturated (no pun intended!) with stuff that emulates the qualities of classic analogue gear; warmth, colour, character and distortion. These are fantastic attributes when you need them, but you’ll likely not need them all the time. A wide and varied sonic palette, that we’re told best serves creation of music and sound, provides both clarity and distortion.

We’ve been committed to supporting students and educators from Avid Learning Partners (ALP’s) since the beginning; not only through the offer of a 50% discount across the piece, but also through a multi-seat bundle license called the ALP NFR Programme. This allows ALP’s to install almost all our products throughout their in-house DAW’s for as little as $200 per year. Software updates and access to new products are included in the deal. In addition, students can take advantage of a unique rent to own subscription to our bestselling Native Elite bundle for students.

The Elite bundle is one of the most successful Sonnox bundles. It includes 7 Oxford Plug-Ins suitable for almost any form of audio production (EQ, Dynamics, Inflator, TransMod, Reverb, Limiter and SuprEsser) and inspired the creation of an exclusive ALP training course called Sonnox Elite Certification (SO110).

This course is designed to provide both an introduction to and detailed overview of the Elite products. It not only teaches how to use the Oxford Elite products but also a more general understanding of reverbs, EQs, compressors, etc and where best to apply them in your productions.

The SO110 is the perfect companion to basic Pro Tools courses like the PT101 and the PT110, but is also relevant to more advanced users who might want to explore tips and tricks not mentioned in the product manuals. Instructor certification takes only two days of online training.

Why might the knowledge that the course delivers be useful? Sonnox stuff is widely used and at the highest levels:

We’re honoured that some of the world’s most successful audio professionals are amongst our customers; they’ve helped to make 8 of the top 10 selling records this century and countless of your favourite movies, TV shows, live performances and games. They’ve also won, or have been nominated for, every major international audio award out there. And so have helped to shape their respective industries and enrich all our lives in the process.

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CÉGEP de Jonquière Uses CEV to Upgrade its Media Production Infrastructure with Avid Media Campus

Located in Saguenay, Quebec, the CÉGEP de Jonquière is recognized as the ideal place to study in Art and Technology Media (radio, advertising, journalism, television production and postproduction and multimedia integration.) Indeed, many graduates of this French technical College acquire coveted jobs in the media and visual effects industry.

Since its creation in 1967, the CÉGEP de Jonquière has seen audio – video technology evolve dramatically over the years. Its early adoption of Avid editing and other digital media tools underscores its commitment to educate the next generation of professionals such as journalists, visual effects designers, editors, cameramen, and audio professionals – using the latest technological solutions.


Keeping pace with technology

To remain on the cutting edge of digital content creation, the Cégep de Jonquière asked CEV Inc.,- an elite Avid reseller in Montreal—to help them upgrade their Avid equipment and infrastructure, including TV news, audio and post-production studios. Known for its high level of engagement with customers and technical support, including trained and certified Avid technicians, CEV has been working with the school for the past 15 years, upgrading its technology every five years.

With this latest upgrade, the Cégep de Jonquière has taken a leap forward, transforming its production infrastructure into an avant-garde Avid Media campus. Introduced by Avid in April 2017, Avid Media Campus is a new program that provides schools with flexible licensing and deployment options to better train their students using the latest video and audio production solutions and creative collaboration workflows.

“The beauty of this approach is that everything, including studios and multimedia resources, is seamlessly integrated into a unified workflow and collaborative user experience,” says Justin Meunier, VP Sales – Broadcast, Digital Media & IT Solutions at CEV. The CÉGEP has deployed Avid Media Campus throughout, including its main production and broadcast studio, audio production studio, news and editing rooms.

Maximum Creativity

“Avid Media Campus enables us to support schools and universities worldwide to help teach and nurture the next generation of creative talent and media professionals, “said Tom Cordiner, Avid’s Senior Vice President of Global Sales. “The CÉGEP de Jonquière is a key educational partner for us in Canada, helping us to train students who will ultimately shape what and how we watch the news delivered from our Canadian broadcast customers.”

«Avid Media Campus» is based on the «Avid MediaCentral/Cloud UX», which enables all aspects of end-to-end multimedia production. The CÉGEP students in Jonquière can work and collaborate with each other in real time and share media resources from a unified environment, from anywhere on the network.

“From classrooms to studios, teachers and students can now work together in real time to create a final product, no matter where they are, on any connected device,” says Meunier.  “This gives the students an invaluable understanding of the real-time workflows that increasingly connect media professionals, whether they’re working locally or remotely.”


Avid a reliable partner

With its team of Avid-trained and certified technicians fluent in French, CEV is ideally positioned to support the school’s technology needs. CEV also offers a wide range of high-level services covering sales, systems design, engineering, installation, training and maintenance.

With 24 years of experience as an «Avid elite reseller and integrator», CEV provides on-site and remote technical support for software-driven Avid systems tailored to the specific needs of each customer. CEV is also distinguished by its role as being the Official Avid Control Surface Repair Center for Canada.

Training future professionals of the industry

“Our goal is to teach our students to be professionals in their craft, with the skills to create expressive and engaging media and to get rewarding jobs in the communications fields,” says the Assistant Director of Studies of the CÉGEP Jonquière, Ms. Hélène Roberge. The majority of ATM graduates are getting jobs in the industry, including first rate positions at Canadian television stations.

“For the CÉGEP, this ensures the continuity of training and the sustainability of existing products, while providing a simple and effective transition both at the pedagogical level and the level of technical assistance to students and teachers. “, adds Gilles Gauthier, Project Manager at ATM integration of new technologies. “We chose Avid because their products are the industry standard, especially for broadcast newsroom workflows. We trust Avid to provide a complete environment that reliably integrates all aspects of our work, including remote access, storage and resource management. ”

In order to familiarize the students with state-of-the-art systems, the CÉGEP Jonquière has selected several key Avid products, including Avid NEXIS, iNEWS, Interplay and Airspeed, which are now integrated in all ATM pavilion facilities.

With Avid iNEWS, soon to be renamed MediaCentral | Newsroom Management – Future journalists and technicians learn to control every aspect of news and television news processing using a “story-centric” approach. They can create, view, and edit stories using the latest media content and content from many sources, including social media, and then broadcast their stories across multiple platforms. With iNEWS, journalists can work effectively from anywhere by simply using a mobile device or laptop.

An important part of the creative collaboration process involves searching for appropriate media clips and using them to expand more effective reporting. Avid Interplay has the power to make millions of clips easily accessible to media professionals, whether they work locally or remotely in a unified creative endeavor.

Hardware systems driven by Avid Airspeed and Avid NEXIS software are also essential for this high-performance processing environment, enabling real-time media acquisition and delivery as well as intelligent and configurable storage, providing bandwidth necessary for work in 4K / UHD. The CÉGEP students in Jonquière can work with these industry standard systems as part of their world-class training.

At the request of the CÉGEP de Jonquiere, Adobe Creative Cloud has also been integrated into the Avid Media Campus infrastructure. The entire upgrade took CEV close to one year, from the design and planning phases to installation and testing, while adhering to the college’s budget and approval process.

Brand image thanks to industry standards

The Cégep de Jonquière spokesperson Gilles Gauthier added: “With Avid Media Campus our students are well prepared for the Media Arts and Technology programs and the job market. When our graduates get their first job in the industry, we want them to be ready to go out and collaborate with other creators. With the help of CEV and Avid, we are able to train technicians, broadcasters and journalists to fully participate in production environments in the labor market.”


Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.

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Turning the Lens on Students: Avid Sponsors Film Festivals for the Next Generation of Filmmakers

Film festivals are an important forum to showcase the work of aspiring filmmakers. They can also launch careers. As the provider of industry-standard professional video and sound editing tools, Avid figures prominently in the creation process, giving filmmakers of all kinds the creative wings to bring their visions to life.

With the 2018 film festival season already well underway, we take a look back at some of the student film festivals Avid supported over the past year to help inspire the next generation of cinematic talent. Winners were awarded free Avid Media Composer and Avid Pro Tools subscriptions.


Columbia University Film Festival

Held in New York City and Los Angeles last spring, the Columbia University Film Festival celebrated 30 years this year. Presented by Columbia University School of the Arts Film Program, the festival has grown to include several days of screenings, panels and events in both cities.

Jon Branden was the fortunate recipient of the Richard Haber Award for Comedy for his film You and Me and Her and Them, which tells the story of a young man trying to find love and romance on Halloween in New York City. Using Media Composer to give voice to the story was one of his earliest and easiest decisions. “I’ve used Avid for a long time,” he says. “It’s the easiest way to work – straightforward and logical. Its bins and organization make it very easy. And when we couldn’t get something to work over the weekend with a critical deadline looming, customer service was right there. That dependability is crucial.”


The Redstones

The Redstones, named in honor of sponsor Sumner Redstone, recognized feature film projects written and directed by graduate and undergraduate students from the Boston University Department of Film and Television. Over the years, Redstone winners and finalists have gone on to become some of America’s most successful directors, screenwriters and producers.

Instincts - Derin Kiyak

Writer-director Derin Kiyak could be one to join those illustrious ranks. For his Instincts short film, which landed in the festival’s top three, Media Composer gave him the advanced editing and remote working capabilities needed for the project, especially since the film’s editor was 3,000 miles away in Los Angeles. “The ability to collaborate and see cuts and changes in real time was a huge benefit – it’s the only editing software that allows that kind of workflow.” For sound, Kiyak and his team turned to Pro Tools. “I love the way Avid works with sound,” he added. “It’s extremely user friendly and allowed us to experiment with industrial sounds that were critical to the narrative.”

Instincts - Derin Kiyak

First Look Film Festival

The School of Cinematic Arts at USC (University of Southern California) has long been known for nurturing film talent. Its First Look Film Festival showcases top student-produced films and screens them for the Hollywood film community, including agents, producers, managers, studio executives, film festival programmers, as well as alumni and faculty. It’s not surprising that this year 47 films were entered across a range of categories.

When Pigs Fly - Jan Bezouska

For sound designer Jan Bezouska, his ethereal short When Pigs Fly required extremely nuanced sound to be closely integrated with the film’s imaginary characters and animated characters. “I needed real, natural not computer-generated sounds reflecting the ears of children,” explained Bezouska. “I wanted it to feel pleasant, not aggressive. Pro Tools allowed me to create those warm, soft sounds.”

Chris Witt, a longtime Avid user and editor of The Suitcase, which screened at the festival, likens using Avid to “driving a nice big Cadillac.” Faced with a brief two-week window to edit the ambitious short based on the real-life events of 9/11, Witt took full advantage of “tools engineered and designed with the tactile film editing philosophy in mind” to realize his vision. “The way Media Composer caters to the editor allows you to think creatively and do the storytelling – the technical just disappears into the background,” he says.

The Suitcase - Chris Witt

Independent Film Festival

Avid teamed with MPC (Massachusetts Production Coalition) at IFF (Independent Film Festival) Boston, which brings standout films and filmmakers to Boston every year. Talent was out in force and included co-writers/directors Shaun Downey and Christopher Masih who brought Sleeping Together to the screen.  The 15-minute short follows two former lovers who discover they can communicate through a shared dream space.

For Masih, who was also the film’s music director, Media Composer’s advanced capabilities like the trim tool were essential to the editing process, “to stitch together various shots to give perception of one long shot.” Much like Media Composer’s built-in ability to zero in on different parts of the editing timeline, Pro Tools’ cohesive design allowed the soundtrack, which included lots of auditory ambience and tones, to be built alongside the sounds effects and foley, which streamlined the process.


Fine Cuts

New York-based The New School holds two annual student awards shows. Held last May, Fine Cuts 2017 featured film and video works produced by students taking graduate, undergraduate, and certificate classes in the School of Media Studies as well as New School alumni.

Climb the Walls - Samah Abaza

For winner Samah Abaza it was an opportunity to bring Climb the Wall, her inspirational short documentary about rock climbing in New York City, to audiences.  The more observational, non-scripted nature of the film presented its own challenges for Abaza, who spent countless hours collecting footage at a small bouldering gym under the Manhattan Bridge in Brooklyn.

Climb the Walls - Samah Abaza

“This film was really made entirely in production and post,” she says. “I spent seven months collecting footage, and having confidence that your system won’t crash or lose footage is a huge relief. Media Composer manages your progress and its professional features, including easy connection to back-up storage, are essential with editing-heavy projects like this one.”

As Avid continues to support these film festivals (and many others like them), we’re excited to see more impressive work from the next generation of aspiring filmmakers.

Discover Media Composer

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An Unconventional Approach to Recording with Avid Pro Tools

Previously, I talked with Mark Dillon about teaching music technology at Guilford Technical Community College’s Larry Gatlin School of Entertainment Technology, and completing his doctorate in Music Education from UNC Greensboro (Congrats, Doc!), which you can read about here. We also talked about how he uses Pro Tools in the creation and performance of string music, both in the studio and on the stage.

While nonlinear multitrack editing is a key function of Pro Tools, it can also power live music events and ensemble recording. Mark describes taking an unconventional approach with his own projects. “Oh.. I’m a weirdo… While I do projects with lots of multi-tracking, effects, and overdubs and teach electronic music, most of my projects in the past few years are stripped down to one or sometimes two microphones.”

Photo by N. Hancock © 2018

Mark loves recording old-school string bands that highlight the music of the North Carolina Piedmont on one mic. Yes, that’s right – one mic. He describes how recording with one mic in mono or using a second mic to capture mid-side stereo forces musicians and engineers to think in creative ways.

“You have to think beforehand what instrument is in what register. You also start realizing how important subtle EQ is to a mix. You’d think you can’t “mix” a band using one mic but a tiny cut or bump in EQ makes a huge difference in an instrument’s presence.”

Recording with one mic also forces Mark to think about how the musicians work the microphone. “A good way to compare it is to Buddhist sand mandala. You get everything set, you hit record, and you go. It’s never perfect, but it does capture a mood.”

As an example, Mark describes hearing the Cowboy Junkies’ 1987 Trinity Sessions album, recorded on one Calrec ambisonic microphone. “That was perfection. I was only 17, but I knew that was the sound I loved.”

Photo by N. Hancock © 2018

“It’s also really important that you work with exemplary musicians, I’m lucky to work with Christen Blanton Mack, Dan Clouse, and Ryan Mack. They are willing to follow along on some of my crazy ideas in The Zinc Kings.”

One microphone recording is best expressed in Mark’s own words:

“In one microphone recording, there’s no punching in, there’s no pitch correction, there’s no beat detective. It’s live by the microphone or die by the microphone. Banjo too loud? Then you have to move the banjo player further back or persuade the banjo player to play softer. It’s a sort of glorious art.”

“In live performance it forces you to listen to your bandmates because we ditch the monitors as well. You’d think that volume with one large condenser on a stage would be a problem, but we often play large festivals where we’re as loud as all the other bands… our setup time is just faster. The hardest part is convincing a sound guy with $50,000 in live sound gear to turn off the monitors and plug in one microphone.”

I asked Mark about a typical recording issue – mic placement. But with one mic it becomes about instrument placement. “You have to think about where your fiddle player is going in relation to the banjo. Where do you put the bass player? How about the guitar player on a parlor guitar? At the end of the day, all of this works out to a lot of thinking and listening, which keeps you honest. As I tell my students, you can have a million plugins, but none of them are going to fix bad mic technique.”

Mark talked about the importance of improvisation when performing or recording takes, and he says it is a skill than can be taught. He teaches commercial music and country, bluegrass, jazz… “Anything that helps students be well-rounded and able to drop into gigs. I learned more about improvisation from taking some jazz classes and Indian music classes at the University of North Carolina Greensboro than anywhere else.”

The faculty at UNC Greensboro include Steven Haines and Chad Eby, who, in Mark’s estimation do a killer job of teaching jazz improvisation. “I feel like every musician should take study some jazz if at all possible, even if it is not the genre they want to pursue… also, there are some killer jazz recordings!”

Mark tells me that Indian improvisation takes it to a different level. “The instructor Gaurang Doshi teaches improvisation not just from a musical level but a philosophical level.”

On the larger scale, Mark says, improvisation is everything, even at its most subtle. In recording, improvisation is a constant.

Photo by N. Hancock © 2018

Where it all Comes Together: On Stage

Mark is organizing the 1st Piedmont One Mic Acoustic Convention, a three-day festival devoted to a central North Carolina tradition, the performance and enjoyment of old-time, bluegrass, blues and mill music. The groups that will perform include many virtuoso string players used to blending their sound in live performance.

I asked Mark about the history of NC’s string music tradition.

“How much time do you have?”

Plenty, I say. Mark takes us where the rubber meets the road:

“The short answer is that in the American South, as well as a lot of other areas in the United States, there is a rich history of community music. People get together on porches and play fiddle tunes and sang songs. It sounds romantic, but it served a pretty important purpose. With limited access to large urban areas, local string bands were a central focus of entertainment. This carried over to fiddle conventions where fiddles and band from all over the South would get together to compete. North Carolina is a hotbed for fiddle competitions still, and it’s awesome.”

Photo by N. Hancock © 2018

So why one mic?

“The band I play in, The Zinc Kings, started doing the one mic setup up around 2011. Frankly, I started doing it because it meant I could do a gig and tear down and setup in five minutes. It didn’t take long to figure out that it sounded perfect, the balance was just there.”

These aren’t just any mics, though. The one mic scene, like any true passion in music, has an entire set of techniques and gear wrapped around it. “We were using a Groovetube large condenser microphone, and then heard one made by Ear Trumpet labs that was purposely designed for the one mic setup.”

The microphones sound amazing, offer great feedback rejection, and Mark became further fascinated by great musicians that can work a microphone. The one microphone setup forces musicians to be at their best; there are no monitors and no ‘tweaking’. “If you aren’t at your best in front of one microphone, it shows.”

Before you apply to be the sound engineer at the one mic festival, remember that Mark is a professor of music and recording technology at the Guilford Technical Community College, and a Pro Tools genius, who has just completed his doctorate in Music Education at UNC Greensboro. You’d better know your way around recording techniques and digital processing, especially an equalizer.

“Not to put too fine a point on it.. but man.. doing a one microphone festival is significantly more affordable than bringing in a large sound system.”

Photo by N. Hancock © 2018

Pro Tools | First

Get started with composing, recording, editing, and mixing music with a free version of Pro Tools, the industry’s most trusted and used DAW.

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Avid Learning Partner Newsletter — May 2018

Welcome! The Avid Learning Partner Newsletter is designed to provide you with all the latest news and information on Avid training and certification to support you as a valued ALP. This edition of the ALP Newsletter will focus on regional ALP news, product rebranding, ALP Summit dates and venue plus other announcements following Avid Connect & NAB 2018.

We welcome all comments and feedback on the newsletter, in particular content and features you would like to see included in future editions. Please send your feedback to your Regional ALP Manager, or directly to myself via ashleigh.davies@avid.com. Happy reading!

Sibelius – 8.7 curriculum is Here! 

You may remember from our last ALP Newsletter in December, Avid Education announced the update of the Sibelius 101 and 110 courses. The update was to take the Sibelius 101 and 110 courses from v7.5 to the new version 8.7. To give you an overview the Sibelius 101 course will now be named Fundamentals I and will be 16 hours of content. The Sibelius 110 will be named Fundamentals II and will be 24 hours of content. Exciting new features include:

  • Annotations feature
  • A brief introduction to System Object Positions
  • Symbols (like the Coda) that now have playback properties
  • New ending line auto-formatting
  • Intelligent Rests in Multiple Voices
  • Updated Exporting & Sharing Options
  • Cloud Publishing

Here are the part numbers and ISBN numbers for each book or eBook:

Printed PN Printed ISBN Ebook PN Ebook ISBN
SB101 V8.7 – English 9320-65295-01 978-1-943446-51-3 9511-65656-01 978-1-943446-53-7
SB110 V8.7 – English 9320-65296-01 978-1-943446-52-0 9511-65657-01 978-1-943446-54-4

So let’s get you Recertified!

Please contact your regional ALP team for recertification webinar links, more information and how to purchase the newly updated courseware.

Pro Tools 200 level curriculum update.

Heads up! The time has come to update the Pro Tools 201, 210M & 210P courses. We hope you are as excited as we are as since Avid’s release of Pro Tools 2018 at the beginning of this year, Avid Education have been working to update the Pro Tools 200 level courses to the latest version ready for you to start teaching! The Pro Tools 201, 210M & 210P courses will be based on Pro Tools 2018.4 and will feature new product features such as:

  • Track Presets
  • Playlist updates
  • MIDI Editor enhancements
  • Retrospective MIDI record

The newly updated Pro Tools 200 level courses will be available for pre-order starting June 1st, please keep your eye out for recertification & courseware announcements! For initial questions please contact your regional ALP Team.

Ordering and Release Dates – Pre-orders will be accepted after June 1st, 2018.

Pro Tools 201 and 210M Books will be shipping no later than July 15, 2018.

Pro Tools 210P Book will begin shipping no later than August 30, 2018.

Here are the part numbers and ISBN numbers for the books and eBooks.

BOOK – PT201 2018/19- ENG 9320-70081-00 978-1-943446-65-0
EBOOK – PT201 2018/19 – ENG 9511-66139-00 978-1-943446-66-7
BOOK – PT210M 2018/19 – ENG 9320-70082-00 978-1-943446-67-4
EBOOK – PT210M 2018/19 – ENG 9511-66140-00 978-1-943446-68-1
BOOK – PT210P 2018/19 – ENG 9320-70083-00 978-1-943446-69-8
EBOOK – PT210P 2018/19 – ENG 9511-66141-00 978-1-943446-70-4

Media Composer Curriculum Updates.

For 2018-19, Avid Education is updating the Media Composer Fundamentals courses (MC101 / MC110), and even the cover is getting a refresh.

Aside from the new look, this is a limited revision, focused on realigning the books with current functionality and new features in Media Composer up to version 2018.6. No major changes are being made to the structure of the courses, media nor exercises.  Updated project files, however, will be released with the updated courses. A more significant revision of the courses is being planned for 2019.  Avid Education will be actively soliciting feedback and input from our community at the regional ALP Summits and other events on any changes you would like to see for the next edition.

Ordering and Release Dates – Pre-orders will be accepted after June 1, 2018.

Books will begin shipping July 23, 2018.

BOOK – MC101 2018/19 – ENG     9320-70084-00 978-1-943446-71-1
EBOOK – MC101 2018/19 – ENG     9511-66149-00 978-1-943446-72-8
BOOK – MC110 2018/19 – ENG     9320-70085-00 978-1-943446-73-5
EBOOK – MC110 2018/19 – ENG     9511-66150-00 978-1-943446-74-2

New Venue S6L and S6 Courses Complete and Available!

You may have seen some announcements come through the DCI list for ACI Webinars for 3 new courses in the last few months. The first is our new PT301S6 Essential Pro Tools | S6 Mixing Techniques course. This new 1-day course is a companion to the already existing 3 day PT310S6 Advanced Pro Tools | S6 Mixing Workflows course, and covers the core concepts and skills students need to operate an Avid Pro Tools | S6 system in a professional production environment. This course now completes our S6 Expert track as shown in this graphic:

Learn more about the course and the Expert certification here. We’re also pleased to announce that we have just released two new VENUE S6L courses; VE110S6L Avid VENUE Fundamentals and VE210S6L Avid VENUE Production.  With the release of these new courses we have added a new Certification at the 110 User level. When taken with the 110, the 210 course results in Professional certification.  Please note that these two new courses are not updates to the existing VENUE 110 and 210 courses, but are new courses that cover S6L and are in addition to those courses.

Learn more about these courses and certifications here. These books are all now available for order! For your reference, click on the image to see the part numbers, prices, and ISBNs:

Make.TV Acquire app for MediaCentral | Cloud UX

Make.TV is the leading provider of cloud-based, live video acquisition and management solutions through its Live Video Cloud (“LVC”) platform. The company pioneered the use of mobile devices for contributor-based and crowd-sourced live video and provides unmatched solutions for top media, entertainment and technology companies worldwide, including ESL, MTV/Viacom, MLB/BAMTech, FOX Sports Brasil, and the Swiss Broadcasting Corp (SRF). Make.TV’s award-winning Live Video Cloud helps content programmers and service providers in the fields of news, sports, eSports and entertainment bring live and on-demand video to any screen, from any source, mobile video or traditional cameras – all at once.

With Make.TV’s Live Video Cloud (LVC) you can acquire live video from mobile devices, stream enabled cameras and encoders and use it in live production. LVC is also integrated into Avid production system allowing producers to work from contributors directly from MediaCentral | Cloud UX and will be available with 2018.6 release. Contribution can be done by nominated individuals or crowdsourced by publishing a request with a link to web page and users can stream live directly from their device’s browser without having to install an app. Producers can see all contributors on a map, see their live feeds and communicate with them. Live video signal can be routed directly to multiple social media platforms (Facebook live, Youtube live and more) and also to NewTek Connect Pro, allowing you to use live signals from LVC like any other live video in your NDI ecosystem. LVC records all incoming live video streams, so even if the stream isn’t used in live production, it is still available to download and used in the edit.

New – ALP Licence Benefit

For years, the Avid Learning Partner program has offered upgrade licenses to keep your Avid systems up to date at minimal costs.  The policy previously required ALPs to have purchased the software.  This made sense at a time when the only way to get software was to buy it, but less so in recent years.  Instead, it had become clear that this pre-purchase requirement was a barrier to growth for many of our Avid Learning Partners. Avid Education is excited to announce that effective June 1, 2018, Avid Learning Partners are no longer required to pre-purchase Avid software.  Instead, ALPs can increase the number of licenses they use simply by paying the associated program fees. Let’s look at three simple examples of how this can benefit a school:

  • Example #1.  An ALP currently has 18 licenses.  Under the new policy, they can immediately increase the number of licenses to 25 at no additional cost.
  • Example #2.  An ALP has 25 licenses and needs several more.  At their next renewal, they can add a 5-pack of additional licenses for $375, paying a total of $1875 for 30 licenses. No additional purchase required.
  • Example #3.  An ALP already has 25 seats of Pro Tools, and wants to add Sibelius.  By getting their instructors certified as Sibelius ACIs, they can receive 25 seats of Sibelius at no additional cost.

Avid Education’s licensing benefits are designed to help you, our partners, maximize your budget, saving you money on software and upgrades so you can reinvest that money in upgrading your labs with additional Avid hardware, peripherals and even shared storage.  By making it even easier for the ALP licenses to benefit multiple departments, the savings — and opportunities — are multiplied. Never has it been easier to expand your Avid Learning Partnership! Contact your regional ALP Manager to discuss how you can take greatest advantage of this new policy.

Newsroom Workflows – Avid Certification offerings

Does your institute have courses based around news and journalism? Avid iNews is a powerful newsroom management system that serves as the dynamic hub of news content creation and distribution for news leaders in every market, from major networks to local stations, enabling faster creation and delivery of breaking news that reaches audiences across TV, web, mobile, and social media channels. Media Composer | Newscutter option enables you to streamline your news editing to on-air workflow. With the Newscutter option you can integrate Media Composer with iNews and ENPS systems accelerating turnaround times, it’s the essential tool for editing breaking news. The Newscutter option is also now integrated into the new Media Composer | Ultimate! Avid Education launched the IN101 – iNews curriculum and NC120 – Newscutter Option curriculum in 2016 and have since developed newsroom workflows into the courses we have today listed here:

If you or your colleagues would like to give your students the advantage of Avid iNews and Avid Newscutter Certification come join us at our ALP/ACI Summit (details above) to attend our blended Broadcast News ACI Certification course. Alternatively contact Tim Mynett or Ashleigh Davies to find out how!

Open more doors.

#AvidCertified. Real Skills. Proven.

Other Avid Education Announcements

Ultimate is here! –Pro Tools, Media Composer and Sibelius rebrand

At NAB 2018, we announced a comprehensive line-up of video, audio and notation software that empowers creative professionals and aspiring artists alike.  Whether you’re scoring, recording, mixing or editing, you can create at the speed of inspiration using the tools embraced by the industry. Now, there are products for everyone—and they’re more affordable than ever. We’ve expanded and better aligned our creative software brands to make it easier to understand the product tiers and grow within the family as you develop your skills and career.

So what’s the big deal?

  • Sibelius welcomes a new FREE entry level version Sibelius| First
  • Introducing Media Composer | Ultimate, now offering advanced functionality and options previously only available as add’ons.
  • Pro Tools HD is now called Pro Tools | Ultimate and includes additional options such as the Avid Complete Plug-in Bundle and Pro Tools | MachineControl.
  • Get a better view of your customised score with Sibelius| Ultimate.

What do the product families look like now?

Check out the comparison charts to learn more:   Pro Tools    |   Sibelius   |    Media Composer

Keep your eye out for future announcements around how this will be implemented into the ALP Program! 

Avid Learning Partner Resource Website – Coming soon.

Avid Education have been working hard throughout 2017 and 2018 to streamline our processes and better align ourselves with your needs as our valued partners. Avid Education are currently in the process of building an Avid Learning Partner Resource Website. This website will collate all resources you use on a daily basis to one easily accessible area, this will include ALP/ACI Licence requests, exam resources, useful guides, videos & links, courseware ordering and much more. The ALP Resource website will tie into www.avid.com and will therefore be easily located and accessible for a quick, useful and practical user experience. Please do look out for future announcements as we get closer to completing the website and rolling this out to the community. For any initial questions, please contact your regional ALP team.

AMER Announcements

Americas ALP Summits — Sign up now!

Don’t miss this year’s Avid Learning Partner Summits for the Americas.  Whether you are on the East or West Coast, there’s one for you!

  • June 9 – Brooklyn, NY
    • Classes: June 4-8, 11-15
    • Hosted by Feirstein Graduate School, City University of New York
    • Register today! 


  • August 4-5 – Hollywood, CA
    • Classes: July 30-Aug.4, Aug. 6-10
    • Hosted by Mount Saint Mary’s University at Sunset Gower Studios
    • Registration Opens May 21

We are putting together an exciting line-up of workshops, keynotes, master classes and feedback sessions to ensure that the weekend is both engaging and professionally enriching.  With instructor certification classes available in the weeks before and after, it’s the perfect opportunity to add a new certification to expand your training portfolio and deepen your Avid skillset.

Register today!  Follow the link and select the tab ACI Schedule:  http://tinyurl.com/ACI-Schedule


!Oye, LATAM!

Para los del mundo de hablahispana, no los olvidamos! Apunta la fecha.  El 10 de noviembre sera la primera conferencia ALP de latinoamerica.

  • 10 de noviembre — Bogota, Colombia
  • Clases: November 5-9
  •  Alojado por AVCOM / Centro de Capacitacion del Arte y Tecnologia


This year, Avid Connect drew together over 1300 industry professionals and media executives from around the globe who use and depend on Avid solutions.  It was the perfect audience to kick off Avid Education’s newest marketing campaign to promote the value of Avid certifications. With a series of videos playing on the big screens, in the breakout session rooms, and social media, plus T-shirts worn by certified individuals at the event, we delivered a simple message:

Hire Smart.  Hire Right.  Hire #AvidCertified.

Avid certifications are rigorous and meaningful, validating the operational skills required for a range for roles, from entry-level creatives to systems engineers and administrators.  By hiring Avid Certified, employers reduce the training required for new employees, and increase the return on the investment they have made in Avid solutions. The #AvidCertified campaign is designed to educate the industry on the range of certifications available and the great work of Avid Learning Partners in preparing the next generation workforce for the various segments of the media and entertainment industries.  This will be an ongoing campaign but we also need your help to spread the word! Share the videos to your social channels. Tweet, post and share the accomplishments of your students when they get #AvidCertified.   And, send us your students’ success stories so we can publish them here on the Avid Blogs.

Let’s give your #AvidCertified students the spotlight they deserve! https://www.youtube.com/watch?v=o0eCQxQmDkA https://www.youtube.com/watch?v=Zc5p0k1wQ2Q https://www.youtube.com/watch?v=FwoQwvD7SOM https://www.youtube.com/watch?v=JYAChBiSgdo

Welcome new Avid Learning Partners!

Avid Education extends a warm welcome to our newest Avid Learning Partners.  Welcome aboard!

  • Brigham Young University – Provo
  • CONGO Film School
  • Elon University
  • Georgia Film Academy

EMEA Announcements

Save the Date!

EMEA Avid Learning Partner Summit 2018 

  Mark your calendars and save the date for this year’s Avid Learning Partner Summit in EMEA, July 27th 2018 hosted by the Pulse College in Dublin, Ireland!

To find out the location, click here.

The Avid Learning Partner Summits are free, one-day events exclusively for all Avid Learning Partners and ACIs.  These one-day events will be filled with valuable info and training from Avid and select third-party partners, including program updates, guest speakers and live ACI recertification training. Don’t miss the opportunity to join the live event and network with ALPs and ACIs from across Europe, Middle East and Africa over a pint of Guinness! First one is on us…

Registration open now!

To register please click here.


Too far to travel just for 1 day?

Add additional value to your trip by joining us for one of our ACI courses and certifications being held around the ALP Summit. Below is a full list of ACI Courses being held and further information, all courses will be based on the most up to date version of the courseware.

Pro Tools 210P T3 (ACI) - 22nd - 26th July

Register now

Pro Tools 210M T3 (ACI) - 22nd - 26th July

Register now

New - Pro Tools 301 | S6 T3 (ACI) - 28th - 29th July

Register now

Media Composer 200 level T3 (ACI) - 22nd - 26th July

Register now

New - Sibelius 100 T3 (ACI) - 22nd - 26th July

Register now

VE110 S6L & VE210 S6L - 23rd - 25th July

Register now

Pro Tools 400 - ACSR - 28th - 29th July

Register now

Broadcast News ACI Enablement - Blended

Register now

Media Composer 400 - ACSR - 24th - 26th July

Register now

If you are in education and have not yet attended an Avid Learning Partner Summit, you owe it to yourself to come along! Don’t miss the perfect opportunity to expand your knowledge to the next level with one of our ACI Certification courses.

Partner Spotlight – Abbey Road Institute

Abbey Road Institute, the music and audio education branch of the world-renowned recording studio has earned official Avid Learning Partner accreditation. Effective immediately, students can now qualify for the industry recognised Avid Certified User for Pro Tools credential. Abbey Road Institute’s one-year Advanced Diploma in Music Production and Sound Engineering places a strong emphasis on technical training, producing highly sought-after graduates. Avid Pro Tools is widely recognised as the preferred audio production platform for music producers and sound engineers around the world.

Left – Right: Mike Sinnott (Abbey Road Institute), Tim Mynett (Avid), Ashleigh Davies (Avid)

“Avid are excited to welcome Abbey Road Institute into the Avid Learning Partner Program, bringing two of the strongest industry brands together. Abbey Road Institute will be delivering the official Avid Pro Tools curriculum and certifications to their students,” say Tim Mynett, Avid Learning Partner Program Manager, EMEA. “The Avid Learning Partner program partnering with Abbey Road Institute will give students at the institute the real proven credentials to be recognised for their Pro Tools skills.” Pro Tools Fundamentals I (PT101) and Pro Tools Fundamentals II (PT110) courses are now included as part of the core curriculum for students of the Advanced Diploma. Students will have the opportunity to further enhance their Pro Tools expertise through the advanced Pro Tools Operator (Music) courses later in 2018. “I am delighted that Abbey Road Institute London is now an official Avid Learning Partner. Pro Tools is the industry standard DAW for recording and producing professional audio and integrating Avid’s curriculum into our Advanced Diploma will not only improve the course it will enhance the profile of our graduates,” says Mike Sinnott, Campus Manager at Abbey Road Institute London. Click here to find out more!

Left – Right: Ashleigh Davies (Avid), Tim Mynett (Avid), Mike Sinnott (Abbey Road Institute)

Get #AvidCertified.  

  Here is a list of upcoming ACI Enablement (T3) courses being held at Avid, Pinewood Studios over the next few months:

  • Pro Tools 100 level ACI Enablement – 2nd – 6th July 2018
  • Media Composer 100 level ACI Enablement – 11th to 15th June 2018

For registration and more information please contact Tim Mynett or Ashleigh Davies.

Welcome new Avid Learning Partners!

Avid Education EMEA would like to extend a very warm welcome to our new Avid Learning Partners. Welcome onboard & thank you for the great work that you do!

  • Cavan Institute, Ireland – Pro Tools
  • Abbey Road Institute, UK – Pro Tools
  • Dawn studios, India – Pro Tools
  • SAE Cape Town, South Africa – Pro Tools
  • West Herts College, UK – Pro Tools

APAC Announcements

Welcome new Avid Learning Partners!

We’ve got new Avid learning Partners in the region.  Please join us in welcoming:

  • Beijing Film Academy (China) – Pro Tools and Media Composer
  • Newcastle University (Australia) – Pro Tools
  • Osaka Visual Arts (Japan) – Pro Tools

Special Offering – Pro Tools ACI Training in Manila

In the Asia-Pacific region, the majority of Avid Certified Instructor training is done “onsite” – in other words, Avid training goes to an ALP’s classroom and teaches their staff specifically.  However, Avid Education | APAC now have the capability to deliver 1xx level ACI training “publicly”, meaning that any ALP worldwide can send their teachers to an Avid office. Join us for a week of intensive Pro Tools training, led by APAC training manager Andy Hagerman.

The training features 5 full days of training, focusing on the Pro Tools 101 and 110 courses.  Additionally, training will be given regarding the teaching of Pro Tools, with a focus on Avid Certified Instructor (ACI) certification. This training will be delivered in seminar style, and will be an intensive, condensed course.  As such, this course is not suitable for beginners – a solid understanding of the basics of Pro Tools is required for joining this class.

Register your interest in this course by contacting Andy Hagerman and find out more!

Course Price:  US$1,375

Location Avid Technology – Manila 10F Uptown Tower 1 Taguig City 1634 , Philippines Map

Partner Spotlight – Osaka Visual Arts

Congratulations to Osaka Visual Arts College, based in Japan, as they joined the Avid Learning Partner family in March 2018. Three instructors from the college successfully completed 5 days of Pro Tools instructor training lead by Andy Hagerman, Avid training manager for APAC, with the assistance of Alex Brooke, APAC training support. As April is the start of the academic year in Japan, the staff were busy preparing for the new term. We talked with Pro Tools gurus Oda, Kitajima and Mahara, the three newly-qualified Avid Certified Instructors, about their college, their thoughts on the ALP program and how their partnership with Avid will assist them to deliver their curriculum.

Avid: Tell us a bit about Osaka Visual Arts College?

OVA: Our school has over 50 years of history which means we have acquired a deep and varied range of educational knowledge and experience. We have six college campuses who all want to help each individual student achieve their goals whatever they may be.

Avid: What kind of students choose to study at Osaka Visual Arts College?

OVA: Our students study various types of media, and want to start their own business. Our Broadcast department attracts students who want to study film, TV, commercials and video. We provide a means for students to study how to get their message across using video. Our Music department offers courses to those who want to major in live event audio engineering, audio recording and who want to study the music business in depth. Our Voice department offers courses in narration, MCing, voice acting and stage acting. Our Audiovisual department offers courses in post production and sound design.

Avid: How did your intensive week of Pro Tools training go?

OVA: It was an extremely unique learning experience taught in an easy-to-understand manner. Each topic in the course was taught very well. We were asked simple questions that clarified difficult points. This really motivated us to study in more depth.

Avid: Was there any specific aspect of the training that made an impression?

OVA: The thing that stood out the most was Andy’s teaching style. Thanks to his tutelage I was able to understand how to teach students more effectively.

Avid: How will you use what you’ve learning when teaching your own students?

OVA: Whatever questions and difficulties arise in the classroom, it’s really important to properly support and encourage one’s own students. Also, when teaching a technique in Pro Tools, teach the long way first before teaching the short cuts.

Avid: How do you think your school will benefit from the ALP program?

OVA: Moving ahead with the ALP program, we want to make use of the syllabus which teaches students optimal techniques and ways to use Pro Tools.

Avid: What are the most important lessons you would like to impart to your students with Pro Tools?

OVA: We really want students to properly learn the fundamentals and how they can apply their skills effectively in their future careers.

ビジュアルアーツ専門学校大阪の2018年3月のアビッドラーニングパートナーへの日本からのご参加、おめでとうございます。同カレッジ所属の3名のインストラクターの方が、アンディー・ハガマンによる5日間に及ぶPro Toolsインストラクター訓練を成功裏に完了されました。彼はAPACのAvidトレーニング・マネージャーで、APACのトレーニング支援を担当しているアレックス・ブルックのアシスタンスを得て、今回の訓練を行いました。   4月は日本での学業年度の開始月であるため、スタッフの皆さんは忙しくされていました。私たちは、Pro Toolsのエキスパートで、新たにAvid認証インストラクターとなられた 御三方の小田先生、北嶋先生、まはら先生と、勤務されている大学について、また、ALPプログラムへのご意見、さらには、Avidとのパートナーシップがカリキュラムを遂行する上でどのように役立ち得るかといったことを話し合わせていただきました。


OVA:51年の歴史がある学校なので、幅広い知識と教育に深みがあります。 6学科すべてが夢を叶えられる場所を提供しています。

Avid: どのような生徒が学ばれていますか。

OVA:写真学科では写真を専門的に写真家やビジネス写真を目指す学生 放送映画学科では映画・テレビ番組、CMの制作、技術職、映像編集など、映像を通して人に伝えることを学ぶ学生 音響芸術学科では、コンサートスタッフ(音響・照明)や音楽レコーディングエンジニア、音楽ビジネスを目指す学生 声優学科では、声優、俳優、舞台俳優、MC(司会)など、声や体を使う表現者 映像音響学科では、ポストプロダクションを主に、サウンドデザイナー、を目指す学生

Avid: 一週間のPro Toolsトレーニングの感想はどうですか。

OVA:非常にユニークな授業展開で、すごく解りやすかったです。 一つ一つ丁寧に教えていただいたので、質問もしやすく、自分から勉強したい気持ちが持てました。

Avid: Pro Toolsトレーニングの中で一番役に立ったと思うことはなんですか。


Avid: Pro Toolsトレーニングを受け、どのようなことを生徒に教えて行きたいですか。

OVA:質問があがってきたら、どんな質問でもしっかり褒める。 最初は難しい、手間のかかる方法から教える。

Avid: ALPプログラムをどのように生かして行きたいですか。


Avid: Pro Tools クラスの展望をお聞かせてください。


Thank you!

Thank you for taking the time to read this edition of the Avid Learning Partner Newsletter. We hope you found this edition useful and would love to hear from you with any thoughts or feedback on what you would like to see included in future ALP Newsletters. Please send your comments onto your regional ALP Manager or to myself directly Ashleigh Davies. Thank you for the great work that you do, to your continued success!

Mark Dillon — Inspiring the Next Generation with Pro Tools

Mark Dillon is one busy musician. When not on stage or in the studio with the Zinc Kings, his Old Time string band out of Greensboro, NC, he’s organizing events and festivals like the Piedmont One Mic Acoustic Convention in Franklinville, NC. And when not on stage with a banjo or guitar, he’s teaching music technology at Guilford Technical Community College’s  Larry Gatlin School of Entertainment Technology, leading ensembles and showing students the ins and outs of music recording.

So Dillon is about as well-versed in Pro Tools as you can get. I was lucky to get a few minutes to chat with Mark about recording with Pro Tools. We talked about the challenges that students face with multitracking, which in Mark’s view is that most future recording engineers have a romantic idea in their head of what recording is. They are influenced by what they see in music videos and television shows without recognizing how much of it is hard work and creativity.

“We’re living in an age where a musician with a little over a thousand dollars’ worth of gear can create an amazing album.”

In Mark’s program at GTCC, students don’t just talk about the music business and recording, they create projects, record in studio settings and busting their humps to get passing grades. They have to know their fundamentals if they’re going to be successful. “We’re lucky to have great recording and live sound faculty that aren’t teaching theory but through practical application,” Mark says. “They’re working professionals with awards and scars to prove it.”

Mark first saw Pro Tools in the early 90s, when he was building and repairing guitars for a living and spent a lot of time in recording studios. He considers Pro Tools the easiest DAW to use and learn. “I know this sounds ridiculous, but I’m in love with keyboard focus mode.” That’s the mode in Pro Tools that lets you use keyboard shortcuts for almost any command function.

“When I first encountered Pro Tools, I was a little dumbstruck by how straightforward it was. Our department head T.J. Johnson is no fan of colored channel strips. I love them. I like that Pro Tools is easy to configure to my workflow.”

Mark says that workflow is everything, and the versatility of Pro Tools to mold to anyone’s use preferences makes recording and editing music much more straightforward. He also tries out every Pro Tools update, including the new midi editing techniques in Pro Tools 2018, as well as the track comping features.

The recording program at GTCC is pretty hands-on, and Mark has students rearranging and adjusting audio in the first week. They do beat-mapping with big band files, and one of the big things Mark tries to emphasize is that in this day and age of quantizing and pitch correction, some of the greatest recordings aren’t perfect. “Rhythms stretch and pull, and pitch isn’t always perfect. I mean, listen to Springsteen’s Nebraska – it’s full of limitations and imperfections.”

Then he takes students in the opposite direction with midi recording. His Electronic Music courses are tied in with three levels of recording classes taught by GMA Dove award winner Jacob Danieley, where students are perfecting their recording techniques on GTCC’s several Protools | HD.

“My Electronic Music I students spend a lot of time scoring for short films while my Electronic Music II students are doing the same thing using our collection of external MIDI synths.”

This year the students will score music for the silent film Metropolis, so Mark has to figure logistics for forty-some students scoring a two-hour film. At the end of the semester, they will showcase their work in the large sound lab with the Avid live sound board that live sound instructor Ron Barrans teaches on.

Mark tells me that one advantage of Pro Tools is that students are most likely to find it in a professional environment, so he’s okay with students creating loops or drum tracks in another tool, as long as they build a foundation around Pro Tools. Another advantage is that Pro Tools is configurable; Mark can set it up the way he wants, someone else can set it up for their workflow and switching between workflows is pretty easy.

“I’ve worked with some other DAWS where I open them up after an update, and I feel like I’ve never seen the program before.”

Mark also likes the Pro Tools subscription option. “Now, I can tell a student, ‘Look, you want to be a professional, throw away the expensive coffee and get the subscription’, and many are doing exactly that.”

Pro Tools | First

Get started with composing, recording, editing, and mixing music with a free version of Pro Tools, the industry’s most trusted and used DAW.

Avid to Support the First Annual Music Entrepreneur Conference (MECon)

When musician and entrepreneur Jalen James Acosta founded World Artists United (WAU), a boutique record label and entertainment company, it didn’t take him long to realize that there weren’t many opportunities for artists to get together, share ideas, and learn how to use their craft to monetize their dreams.

Jalen James Acosta

Acosta, who started his journey as a homeless restaurant dishwasher in Miami, had been determined to pursue his passion for music but didn’t know how to make a career out of it. Making daily trips to the Miami-Dade Public Library to study the music business, sound engineering, and Avid Pro Tools, Acosta soon earned enough to get back on his feet and purchase his own computer, Mbox and copy of Pro Tools. This enabled him to start writing songs, soon launching his music career and eventually leading him to other creative endeavors – including acting, filmmaking, and tech development.

With WAU co-founder Rachel Lynn Karry, Acosta set out to create an event that would bring together leading music innovators and aspiring music entrepreneurs to become “artrepreneurs” – a blend of artist and entrepreneur with the ability to master both the artistic and professional realm.

In partnership with the Harvard Graduate Council, Acosta and Karry created the first annual Music Entrepreneur Conference (MEcon). At this first-of-its-kind event, being held April 7-8 in Cambridge, MA at Harvard University’s Science Center, budding artrepreneurs get an opportunity to learn how to make a living doing what they love.

Here artists-turned-business-leaders will share stories of how they leveraged their musical abilities to achieve success in the business world. Among those scheduled to speak at MEcon are:

• Kerry Gordy of Motown and former manager of Prince

• Evan Greene, CMO of The Recording Academy (Grammys)

• Rodney Jerkins, Grammy Award-Winning Producer and Music Supervisor for Fox’s hit TV show EMPIRE

• DJ Irie, DJ Entrepreneur of the Year

The conference will also offer workshops on strategizing and monetizing, content creation, networking, team building, and vision setting.

“The conference will explore the journey of ‘artrepreneurship’ by equipping artists and entrepreneurs with a simple strategy: to build an intriguing brand and marketing strategy applicable to everyone, from the up-and-coming artist to entrepreneurs looking to create a connection with their fans and customers,” Acosta said.

Given the role Avid Pro Tools played in Acosta’s career (and the careers of many leading producers, songwriters, audio engineers and musicians), Avid is proud to partner with MEcon in supporting artrepreneurs. With free tools for music creation – Pro Tools | First – and video editing – Media Composer | First – attendees looking to develop and market their craft can now use the same tools as the pros!

Throughout the conference sessions, attendees will also have the chance to win professional versions of the software, further helping students, up-and-coming artists, songwriters, producers and marketers advance their careers.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.

Students Honored by MPSE and CAS for Their Work in Sound Editing and Sound Mixing

This Awards season, Avid was excited to once again support the Motion Pictures Sound Editors (MPSE) and Cinema Audio Society (CAS) as they honored student filmmakers at their annual award ceremonies – the 65th Annual MPSE Golden Reel Awards on Sunday, February 18 and 54th Annual CAS Awards on Saturday, February 24.

Committed to preparing the next generation of sound editors and mixers, Avid was proud to sponsor both the MPSE Verna Fields Award for Student Filmmakers and CAS Student Recognition Award – which both recognize high quality sound in student film projects.

To kick off “Awards Week” Avid put on a Tips & Tricks event at the official CAS & MPSE Student luncheon & screening event, held Friday, February 16 for all of the Student Award Nominees:


CAS Student Recognition Award Nominees

  • Xiang Li – Chapman University
  • Haley Bowers – Savannah College of Art and Design
  • Brendan Gates – Loyola Marymount University
  • Danielle Price – Savannah College of Art and Design
  • Anna Wozniewicz – Chapman University


MPSE Verna Fields Award for Student Film Makers

  • Mark Bailey – National Film and Television School
  • Yi Ming Zhou & Amanda Niles – Loyola Marymount University
  • Thomas Blazukas – National Film and Television School
  • Sam Boulton – National Film and Television School
  • Mogan Muse – National Film and Television School

The event, hosted by MPSE President Tom McCarthy, was held at Sony Pictures Entertainment and featured Will Files, an award-winning Re-recording Mixer and Sound Designer known for his work on War for the Planet of the Apes, Star Wars: The Force Awakens, Fantastic Four, and Star Trek: Into Darkness.  Files answered questions about his workflow, broke down a few scenes, and shared advice for pursuing a career in audio post.

Avid Solutions Specialist Ozzie Sutherland was also on hand to discuss the world of sound for film and TV and share a few Pro Tools tips with the up-and-coming filmmakers. The MPSE Chairmen of the Blue Ribbon Panel for the Verna Fields Award, Glenn T. Morgan and Mandell Winter, as well as CAS Board Member for Post Production Bob Bronow, also joined for the festivities.

Following the presentations and lunch, students were each awarded their own copy of Pro Tools to help them continue with their success. Students then wrapped the afternoon with a tour of the Studio and screenings of the MPSE nominated films.

On Sunday, February 18, more than 1000 post directors, mixers, editors and guests gathered at the Bonaventure Hotel in Los Angeles for the Golden Reel Awards to recognize the year’s best achievements in sound editing for feature film, TV, animation and web-based productions.

Avid’s Ozzie Sutherland was also in attendance to present the Verna Fields Award in Sound Editing. This award, which recognizes high-quality and imaginative sound editing in student film and video projects, also includes the Ethel Crutcher Scholarship in the amount of $1500. This year the honor went to Thomas Blazukas. Congratulations Thomas!

Later that week, a more intimate group of 400 gathered at the OMNI Los Angeles Hotel at California Plaza for the CAS Awards to recognize the year’s top sound mixers in film and television. During the evening, Xiang Li from Chapman University received the CAS Student Recognition Award and was presented with a check for $2500.


This award is based on the recommendation of an instructor or professor and on the student’s accomplishments, enthusiasm, and demonstrated potential in the field of sound mixing and/or sound recording for film and television. Having been nominated last year as well, Xiang was incredibly emotional upon winning this year. We were so excited to have been part of her journey two years in a row!

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.

Girls Make Beats — Paving the Way for Young Women in the Music Industry

In honor of International Women’s Month, we sat down with two extraordinary women making a difference in the lives of young girls.

Tiffany Miranda and Whitney Taber run a non-profit organization called Girls Make Beats that teaches girls between the ages of 8-17 about the music industry and how to secure a career through training, internships and certification programs.

Tiffany Miranda, founder of Girls Make Beats, started early in the music industry as a recording artist. She was featured on shows like American Idol and the X-Factor but wanting more creative control over her projects, soon found a career in the world of music production and audio engineering. Before long she caught the attention of industry hip hop heavy hitters such as DJ Khaled, Rick Ross, Lil Uzi Vert and more.

But with so few women engineers in the business, she became inspired and in 2011 Tiffany created Girls Make Beats in Miami, Fl.

This year, Whitney Taber, Studio Manager for Recordplant Studio in Hollywood, CA, joined Tiffany to open up the LA Chapter of Girls Make Beats. Whitney has been working her way up the ladder in the music industry since she started as an Executive Assistant to a Creative Director for one of the world’s most vibrant pop stars. Shortly after she started working at Recordplant, where she’s been working with clients ever since.

Whitney spoke about the interview process that the girls go through to get in the program:

“During the interview process, Tiffany and I ask the girls: Why do you feel there are not many girls in this industry? Almost all of the girls answer that the world doesn’t believe that girls are capable to do these jobs and are never given the opportunities that boys are. While holding back tears I ask the girls: Do you think we should change this? And with so much excitement in their eyes they all say YES!”

Q: Can you tell us more about Girls Make Beats as an organization? How did the idea come about? What inspired you to start this program?

TM: I was inspired to start Girls Make Beats because of the personal challenges I faced as a woman in the music industry. There were instances where I felt I was treated unfairly simply due to the fact that I am a woman. It was rare for people to see me behind a mixing console and running Pro Tools efficiently. Prior to even taking that seat, during internships, I was stuck doing paper work while my male counterparts had opportunities to sit in on recording sessions. I knew there was a need for change! I then became inspired to encourage young women to explore and excel in these fields.

With Girls Make Beats, we have been fortunate to create many unique opportunities for girls in music technology fields. We have partnered with industry titans like iHeartRadio, Record Plant Recording Studio and Paramount Pictures to expose our girls to various audio careers.

Q: Can you describe a typical class/session with the girls?

WT: A typical day in class with our GMB girls starts by having the girls help us set up their workstations, so they know the importance of taking care of the equipment along with knowing how to properly set up for any DJ gigs they may have in the future.  Roll call in class is not like the typical school setting. We have the girls hit their personal DJ drops. I personally love asking them about their day. My daily question to each of them is “what did you learn today?” We then dive into our lesson for the week by teaching by example.

Our three week after school program is broken into 3 parts. The first week we teach DJing. By week two, the girls start learning different mixing techniques along with music production training. In week three we start exploring audio engineering and learning concepts in audio recording and mixing.


 Q: How long have you been a Pro Tools user and how has the technology evolved for you over the years and your art?

TM:  I have been an Avid Pro Tools user for over 15 years. My first rig was Pro Tools 6 with a Digi 001. I have seen technology evolve so much since then. From playlisting, to offline bouncing, technology has definitely evolved into making the process more user efficient. I was really excited about the recent addition of Pro Tools cloud collaboration, as there is a growing need for creatives to collaborate worldwide.


Q: How do you think Pro Tools helps enable the girls you are teaching?

TM: Pro Tools is creating an exceptional opportunity for the young girls in our program! I personally recall taking the bus to a local bookstore just to gain knowledge on Pro Tools by reading an instructional book that I could not afford to purchase at that time. I was working hard towards saving money to purchase my own copy of Pro Tools, so being able to supply the young girls in our program with accessibility to professional tools to help them excel in the music industry is truly mind blowing. We believe this will better equip the girls in our program to excel in their journey as future audio engineers and music producers.

WT: I feel that teaching our girls Pro Tools will enable them to become better engineers since it is the leading software used by most engineers and in professional recording studios. Providing the girls with as much knowledge as we can, will sharpen their skills and ultimately raise their confidence levels when working in a male dominated environment.

Q: Do you think organizations like yours that empower young girls are important for this industry?

TM: It is extremely important for girls to know that there are organizations that empower them to become future leaders of the music industry because music ultimately affects Culture. It is embedded in the way we speak, the clothes we wear and how we express ourselves. We want girls to be encouraged to know that they are a part of that conversation in culture at large and organizations like ours care about creating those opportunities for them.

WT: I think that organizations like Girls Make Beats are so very important, because they help shine light on the fact that women have been under represented in these fields for so very long. Exposing young girls to as many strong, educated women in career fields that they may have ever thought to explore is extremely important to me.


Q: How do you view today’s landscape in terms of opportunities for women starting out in audio? Do you have any advice for young women looking to find their way?

TM: There is still a long way to go in evening out the playing field for women in the music technology fields. However, in light of recent events, there has been a surge of cultural awareness of the importance and empowerment of women. It is quite an exciting time to see our culture embrace women and encourage their successes in previously male dominated fields.

My advice to women looking to find their way, is to equip themselves with as much as knowledge and skills as possible because at the end of the day that is what ultimately helped me persevere through my challenges.

WT: I feel like it is such an amazing time to be a woman. The industry is seeing how necessary women are and is finally recognizing the crucial role women have played in the music creation. I am so excited to be part of this generation of women who are loud, proud and no longer scared to do what we want! My advice to the next generation of women is don’t be afraid to ask for what you want and then add Tax! 🙂

Q: How would you like to see Girls Make Beats expand?

TM: Our goal is to make Girls Make Beats a worldwide movement. We want girls all over the world to know that their input in music, which ultimately affects culture, matters! We want to empower girls worldwide to be music industry leaders and we want to change that Grammy statistic!

WT: I would love to see Girls Make Beats expand to more cities where we can help educate as many girls as possible and empower them to become the next and greatest generation of women in music.

A personal goal of mine is to for Girls Make Beats to become a global movement, so we can have GMB Africa, GMB Australia, GMB Japan, and GMB to Infinity And Beyond.

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Students Learn Real-World Tech Skills and How to Manage Media with Avid NEXIS

Increasingly today’s high schools and universities are recognizing the value of technical literacy and the importance of teaching students how to access and manage information and media in the digital age. Avid is an active partner in this endeavor. Teaming with educational institutions at both the high school and collegiate level, we’re helping make our tools/solutions available to students around the country.

Avid’s shared storage domain offers the ideal way for students to learn valuable media management skills in a real-world environment. Schools nationwide have been using ISIS storage systems that enable up to 40 students to connect, collaborate and simultaneously access the same high-res media in real time.

Now a growing number of schools are acquiring Avid NEXIS, the world’s first software-defined storage platform that enables true storage virtualization for any media application. The system builds on the power and performance of ISIS, offering even more capacity, unrivalled performance, scalability, and reliability. And now it provides greater bandwidth to accelerate 4K/UHD and finishing workflows, plus new support for Pro Tools collaboration.

The power of one

One group of schools in Southern California was the fortunate recipient of Avid NEXIS systems, due in no small part to the passion and unrelenting dedication of teacher Matt Stroup. Matt spends most of his days teaching video production and technology literacy at Clark Magnet High School in La Crescenta, California, where a total of 540 students rotate through his classes each year. He also advises on all matters media and technology throughout the Glendale Unified School District. But that’s only part of the story. To understand what Matt and Avid bring to the students, it helps to understand how schools came to have Avid NEXIS solutions in their media labs.


A vision realized

Matt has roots as a working professional in the industry. So he’s experienced with a range of media production tools and knew that he wanted to expose students to a network-based shared storage workflow. “When I step back and look at the world – professional work is being done over some type of digital network,” he says. Part of his goal was to demystify how cloud-based platforms function. ”The cloud is not a magical unicorn floating out in space somewhere,” he says. “It’s hardware networked together – a great big Wiki world.”

From his work in the entertainment industry and with competitive products, he also knew he wanted Avid for his school. At the time, in 2009/2010, there was no funding to make this goal a reality. But Matt lobbied the media department at Clark Magnet High School while he also looked outside the school for like-minded supporters and potential partners. He found them in another six schools and colleges in the Glendale area. With a bond from his school plus a six-million-dollar grant from the state of California spread across the consortium of schools, he got his wish with new computers and multiple Avid NEXIS systems up and running.

Giving projects life

Matt’s students put Avid NEXIS through its paces to varying degrees – moving from simple for his technical literacy classes to extremely complex in his advanced production classes, where the software functions just as it might for a professional studio or film production. The platform is used to help create everything from PSAs for the city to short one-camera narratives to complex, multi-camera films.

He describes his advanced video production capstone class project with excitement, explaining that this year’s film, which may be shot on location at Fort Tejon, explores relevant themes like racism through the story of a civil war fort. Their film experience involves finding locations and actors, raising money, developing the script, shooting, production and post – the same as any feature. Students have developed their own specialties and all have defined roles.


Beyond the classroom

Matt’s goal is to prepare students to be successful out in the world, whether or not they pursue careers in media and entertainment. “Students can transfer these skills out in the world. It gives them more power – the ability to get more done in the environment we live in today. Knowing how to work over a network, collaborate as a team, and know how things are stored and how to access them are all extremely valuable skills.”

Clark Magnet High School is also part of the Avid Learning Partner Program so students receive training and certification. Those serious about film and video production have a huge advantage right out of the gate and secure internships directly out of school. Some students move straight into the workforce as competent filmmakers where, as Matt says, “clouds are the limit.” Others contribute in computer support roles. Their technical proficiency has them well prepared for the work world and is highly attractive to employers.

Avid NEXIS scores in-stadium

Avid NEXIS is also impacting educational life outside the classroom – literally. Earlier this year, Colorado State University Athletics debuted its new on-campus football stadium, which includes a massive 4,200-square foot video board and 1,290 feet of ribbon board around the stadium. These boards bring action on the field to life in a new way, displaying rich content like in-game stats, sponsor ads and league scores. The new control room housed in nearby Moby Arena is connected to the stadium via fiber optic cabling, bringing video graphics to volleyball, basketball and football games. To facilitate collaboration between the two sites, RamVision, Colorado State’s video production department, selected three Avid NEXIS | PRO software-defined storage systems.

Designed for small video and audio production teams, Avid NEXIS | PRO offers Avid NEXIS performance and reliability in a smaller and more affordable package. As with in-class use, Avid the shared storage platform helps students flex their creative muscles in new ways and enhance educational experiences. “We’re ecstatic about the new capabilities Avid NEXIS will bring to the table for us,” says Benjamin Brune, Director of RamVision at Colorado State University. “Avid NEXIS will allow us to work collaboratively and securely across different locations, while focusing our time on being creative. At the same, we’ll be able to train our students on professional solutions they’ll work with beyond graduation.”

A look at the High Schools, Colleges and Universities who installed Avid NEXIS in 2017

At a time when some schools struggle to provide even the most basic educational tools and programs, it’s inspiring to see the passion of educators result in technology and programs that not only enhance classroom experiences but also impact students for the rest of their lives. Avid is proud to be part of this commitment.

Learn how Avid for Education helps bring advanced production tools to schools and impacts students’ lives.


Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.