How News Graphics Give Newsrooms a Competitive Edge

News presenter stands in front of a green screen

If a picture is worth a thousand words, then news graphics can bring countless words to life. Broadcast news is embracing visual storytelling that lets viewers experience the news rather than just hear about it.

The technology that makes news graphics tick has undergone its own evolution, allowing broadcasters to communicate in fresh, eye-catching ways. Graphics translate complex data into a more comprehensible package, while the use of VR sets and augmented reality (AR) expands the news outside the confines of a physical studio. These methods can create a branded experience for the viewer, stretch production dollars further, and bring more viewers to the table.

Breathing Life into Complex Data

From simple graphs to detail-rich maps, visual context makes data easier to digest. As the audience’s hunger for content has grown, so has the technology for providing it. The evolution from the “nightly news” to the 24/7 news cycle has created a more urgent need to feed that hunger.

One of the most obvious examples is the dissemination of data during an election cycle. News coverage of election returns must offer audiences up-to-the-minute coverage and updates that might whet their appetites. During the 2019 elections in Catalonia, Spain, TV3 relied on AR and virtual sets to create dazzling visual storytelling to keep the viewers informed. Instead of the standard 2D charts listing current vote counts, TV3 brought the viewers inside virtual legislative chambers as the seats filled as elections were called.

Similar methods are already becoming part of the 2020 election cycle in the United States. As Newscast Studio reported, networks like MSNBC are using AR to enhance the visual experience of election returns as November approaches. Graphics and information are no longer limited to the 2D video wall. Instead, they blossom into the studio in 3D. We will undoubtedly see more networks pull out all the stops for election night as they vie for viewers’ attention. All of this is happening, of course, against the backdrop of a global pandemic, which presents its own challenges around reporting complex and swiftly changing data—making it that much more vital for networks to beef up their graphics capabilities.

Thinking outside the Studio Box with VR Sets, Augmented Reality

Modern news broadcasting isn’t limited to the physical reality of the studio walls. Virtual sets and AR technology allow the talent to “travel” to other locations without the overhead of actual remote production—or, on the flip side, bring remote guests into the studio by incorporating those remote feeds into the virtual set.

As noted by TV News Check, the set design trend of using LED walls and VR/AR technologies to create greater flexibility was in full swing well before the pandemic, and it’s unlikely to change course now. The good news is that these trends were well-placed to give networks the additional flexibility they now need. Even while maintaining social distance, news talent and guests can appear “together” in the studio, reporters working from home can employ the same virtual backgrounds that they use in the studio, and talent can visit virtual locations with fewer safety concerns.

Creating a Memorable Brand Experience across Platforms

One of the most important tasks for a broadcaster’s news graphics strategy is creating identifiable branding across all of their distribution platforms, including social. Once a network has earned viewers’ trust as a provider of breaking information, releasing visual data in a style that’s easily recognizable as your organization’s work can strengthen that association.

During TV3’s election coverage, they engaged their audience further by using geolocation to push relevant coverage to mobile users and provided live coverage of behind-the-scenes action. Giving their audience an insider view of the AR technology adds captivating bonus content to an already feature-rich presentation.

Journalists in the field should be able to access these on-air and studio graphics elements from whatever working environment they’re in and across mobile and social platforms. This flexibility facilitates comprehensive, consistent branding across the entire news ecosystem.

Getting More Return from the Production Budget

All of these advances in technology mean that networks can stay ahead of the curve without blowing up their budgets.

A single broadcast studio can be transformed for multiple shows in one day simply by changing the display of graphics throughout the studio’s LED walls. Rebranding efforts don’t require new set construction—they can be accomplished with a metaphorical flip of the switch reaching across platforms. All of this helps newsrooms stay current, keep a fresh visual storytelling strategy, and pique the interest of viewers without breaking the bank.

Enhance Your Visual Storytelling

Embedded Maestro Graphics, now included with MediaCentral

My IBC Experience

I’m back from another IBC, my 12th, and it was an exciting IBC as the show was full of new developments that continue to push the industry forward at a significant pace.  IBC for many years was often a repeat of what was shown and discussed at NAB for a lot of companies and was an opportunity to reinforce key messaging, as well as show incremental enhancements to product announcements made back at NAB the prior April.

The Avid booth at IBC 2019

Due to the accelerated pace of an ever changing media and entertainment landscape driven by consumers demand for content delivered on their devices on their time, IBC has become a launchpad for new innovations and major new partnership announcements, many of which have happened in the relatively short timeframe between NAB and IBC.

One of the major key announcements at IBC was centered around social media and digital distribution and the MediaCentral platform.  Avid unveiled a new and improved MediaCentral | Publisher app, a first-of-its-kind SaaS offering for the MediaCentral platform, powered by Wildmoka. Not only does this significantly improve the software’s ability to get content out fast across more social and digital platforms, but also it enables media companies to insert ads and calls to action that drive revenue on those platforms while engaging with and building their audience.

Data shows that there are over 5 billion unique mobile phone users in the world who are increasingly accessing content on mobile devices that are getting more powerful, with the bulk of their time spent browsing video content.  Of course, the ramifications here are significant both operationally and economically. As more eyes move to mobile platforms, so have advertisers, with digital ad spending eclipsing television ad spending for the first time recently.

MediaCentral | Publisher app

Data also shows that getting the story out first across social and digital platforms significantly increases a media company’s ability to realize more revenue and build their audience and the difference can be a matter of minutes or even seconds.  For news, sports, and media companies, establishing that one-to-one relationship with consumers on social and digital platforms is critical to the present and future of the business.

This is why Avid delivered a more robust way to deliver fast, and deliver first, across all platforms.  MediaCentral l Publisher auto-provisions everything you need, provides tools to enhance content (aspect ratio resizing, closed captioning, titling, 3D motion graphics overlays, and more), enables audience engagement through interactive calls to action (think sponsorship and branding), and allows for ad insertion using server side pre, mid, and post roll ads.

Always forward-thinking, Avid showcased a tech preview of its IP contribution and distribution solution called FastServe l Stream. As part of a partnership with Microsoft® and Haivision® it was a showcase of IP contribution and distribution that leverages Avid’s FastServe | Stream technology and its ability to accept incoming SRT streams from any SRT enabled device or hublet. SRT is the open source protocol from Haivision that enables secure reliable transport of content across standard internet connections, but also it was a launch partner of SRT Hub. SRT Hub is an initiative between Microsoft® and Haivision® that leverages the SRT protocol and delivers a SaaS offering that enables the routing of video across the Azure network (live and file based), for delivering content securely from anywhere to anywhere using any SRT enabled device or any SRT hublet.

This combined solution enables news and sports organizations to expand their coverage at a lower cost (think a single reporter with an SRT enabled mobile device covering a story vs. sending a truck or video crew with a journalist) while not compromising on quality for both on premise and cloud-based news and sports productions.  Avid showed the ability to accept incoming SRT streams either from an SRT enabled device or from SRT Hub, unwrap and rewrap that content in an Avid friendly format, and check that streamed media into an Avid Production environment for fast access via MediaCentral or Media Composer.

In the future, companies will be able to plug Avid tools into any IP based workflow including news, sports, and remote live production scenarios where companies are increasingly adopting IP based solutions to deliver content over standard internet connections.  This not only lowers costs (satellite or fiber) but also reduces the resources required to deliver an event allowing the bulk of the production crew and talent to remain in place in the studio while still delivering a compelling broadcast.

SRT Hub at IBC

It also enables broader coverage by news and sports crews so that they can send fewer resources to cover any story with just a reporter and an SRT enabled device.  Last but not least, it allows users to route content easily across the Azure network to deliver content faster to more digital and social destinations leveraging the SRT hub running in the Azure cloud for occasional and 24×7 linear channel delivery use cases.

Here’s a rundown of other exciting solutions shared at this year’s IBC in Amsterdam:


  • Media Composer will deliver native support for Apple’s ProRes RAW camera codec and support for ProRes playback and encoding on Windows. In addition, Apple® will provide 64-bit decoders for DNxHR and DNxHD codecs within the Pro Video Formats package that is available from Apple as a free download for all users.


  • IBC was the European Debut of Media Composer which created a massive buzz when it launched at NAB in April. The user interface was redesigned for better, more efficient use as well as enabling custom user profiles that expose only the capabilities needed by different roles within any broadcast, film, or post facility. Though, it’s perhaps the work that was done under the hood which enables distributed processing that is just as noteworthy; it allows available CPU cycles on the network to be leveraged for rendering purposes significantly diminishing the time it takes to render even UHD effects and content.


  • Avid Edit On Demand is Avid’s cloud-based editing solution, and it’s not just Media Composer running in the cloud. Rather, is a full infrastructure that includes compute, NEXIS Cloud storage, and bandwidth all auto provisioned and running in the cloud allowing users to spin up the resources they need to take on any job paying only for what they use. This runs in Azure and includes Teradici clients for secure access and File Catalyst for quickly moving content into and out of the cloud.  There is an early access program and you can sign up here.


  • Avid’s Audio group continues to make waves in the industry, having announced the Avid S1 and S4 consoles at Summer NAMM in Nashville. Those consoles were on display on the show floor and in a meeting room where users could see it in action. Perhaps the most important thing to note about the Avid S4 and the Avid S1 is that now anyone can take advantage of what was once only reserved for larger budget productions. Both consoles offer high end capabilities with attractive economics and a variety of I/O possibilities that meet the demands of any sized production.


  • Avid’s graphics team also announced its next generation of graphics server hardware, Maestro l Engine 4K, which has higher channel counts, supports HDR, UHD, IP, and SDI I/O. Maestro l Engine drives Avid graphics solutions and leverages the Epic Unreal engine for rendering photo realistic images in real time for use with virtual sets, data-driven augmented reality, and video wall solutions for news and sports. This enables broadcasters to economically change the look and feel of their news and sports programs while also engaging audiences on traditional and digital platforms.

IBC was exhausting (in the best way) and Avid had no shortage of new innovations and new partnerships to highlight.  It is an amazing time to be a part of this industry as the disruption that is happening is like no other time in the history of broadcast and media and entertainment from a technology and economic perspective.

I’m looking forward now to NAB and what I know will be more new innovations that continue to move the industry further!



Powering Greater Creators at IBC

While IBC is abuzz with industry talent, we have some news to share from home: Avid’s style is getting a tune-up.

It takes panache to lead the pack in today’s hustle-bustle world of media production. That’s why we at Avid have been working on a fresh, modern, bold new way to share who we are with the rest of the world as we move into the next era of audio, video, and broadcast entertainment.

Our new look and feel gets to the heart of our mission to equip creators like you with the technology and tools needed to entertain, inform, educate, and enlighten the world.

Still the same Avid—just refreshed. You may spot some subtle changes in the coming months while we keep improving the solutions you need to get things done.

Like what you see? Send us a note:




Meanwhile, the show must go on! Stand 7.B55 is bustling away at IBC, and if you haven’t grabbed a spot at one of our many training sessions you can still do so here.


Powerful publishing is on the horizon

Avid is making waves with some instrumental solutions and updates just announced at IBC. We’re excited about our new SaaS offering MediaCentral | Publisher, which is powered by Wildmoka and helps improve efficiency across the board.

This robust solution enables media producers to create content, add graphics and branding, and publish videos quickly to multiple social media and digital end points. That means increased revenue and boosted viewership to broaden your reach—all so you stay one step ahead of the competition.

Media Central | Publisher powered by Wildmoka

We’re previewing upcoming features for post-production professionals too, including new support for higher video resolutions and frame rates. For all of you music makers out there, Pro Tools 2019 is in the midst of its European debut at IBC with an update that allows teams to work faster and more creatively on the most complex projects without missing a beat (or a high note).

There’s a lot more to come from IBC 2019! Check back for announcements and follow us on social media to stay on top of everything we’re working on.


Twitter | Facebook | Instagram | LinkedIn | YouTube | Pinterest

We’re Back at IBC with New Must-See Products and Refreshed Features

IBC 2019 is upon us, and Avid is excited to unveil significant solutions for media producers of all kinds, with several exciting new products and features to showcase. And, for the first time at IBC, you can get in-depth training on several Avid products that will help you get the job done better than ever.

So where can you find us September 13th-17th? We snagged space at Stand 7.B55 just like last year, with the Avid Training Room located near Hall 3 in room G103—and we’re bringing the goods to both spots.

“At IBC 2019, we will be featuring the Avid MediaCentral platform, debuting new tools that help boost their brands, beat the competition, and expand their monetization opportunities by being the first to deliver compelling content to multiple digital platforms,” says Ray Thompson, Director of Market Solutions for Broadcast and Media at Avid. “The new Media Composer will make its European debut too, highlighting the new UI and significant platform enhancements like distributed processing.”

In addition, Avid will showcase advancements for the S-series mixing consoles, new graphics capabilities with our Maestro Graphics product line-up, new cloud storage and other Avid NEXIS software-defined storage advancements, new ingest and playout capabilities with FastServe video servers, and, last but not least, new cloud SaaS offerings. That’s a lot of forward-thinking tech all at one show.


Learn from powerhouse users and specialists

Grab the ultimate IBC swag: some new skills. Get a sneak peek of game-changing solutions for on-premises and cloud workflows, and don’t miss our robust lineup of hands-on training sessions. It’s your chance to dig in and learn the ropes with experts. Psst: register fast before these sessions fill up!




IBC has a surplus of talented speakers, but if you’re interested in audio and video editing for film you can’t miss our sessions: Music editor Andy Patterson and Oscar-winning editor Chris Dickens will be on hand to talk about how they helped create the 2019 musical masterpiece Rocketman.

Avid’s Ray Thompson is joining an IBC panel on Broadcast Production in the Cloud on Sunday, to discuss how broadcasters are accelerating the production of breaking news and live events with SRT Hub and Microsoft cloud services.

We’ll also have Avid’s audio product evangelist Greg Chin at IBC to speak about new developments in audio production tools and techniques that enable content producers to capitalize on the creative power of immersive audio, while overcoming production bottlenecks.

Kick off your IBC experience by grabbing a seat before they start!

Chris Dickens, Editor of Rocketman

Andy Patterson, Music Editor of Rocketman

Greg Chin, Avid Audio Product Evangelist

Raymond Thompson, Avid Director Broadcast and Media Solutions Marketing

Rocketman: The story of the music

Paramount’s 2019 musical hit has the genius of Elton John’s music telling his epic story through the voice of Taron Egerton. Music editor Andy Patterson will be on stage with Avid’s Matt Feury to take the Big Screen audience through a musical masterclass.

Date: September 13, 2019
Time: 7:45 – 8:30 AM
Location: Auditorium


Rocketman: The story of the edit

Join Oscar-winning editor Chris Dickens as he talks with Avid’s Matt Feury about how he helped create the true fantasy of shy piano prodigy turned international superstar in Dexter Fletcher’s acclaimed biographic musical.

Date: September 13, 2019
Time: 8:45 – 9:30 AM
Location: Auditorium


Native immersive audio production: captivating the modern viewer

Avid’s audio product evangelist, Greg Chin, will present best practices for native immersive audio production, from sound design and mixing to distribution.

Date: September 15, 2019
Time: 11:00 – 11:20 AM
Location: The IABM Future Zone Theatre (Hall 8, Stand F40)


Broadcast Production in the Cloud with SRT Hub & Microsoft Azure

This panel session will feature broadcasters and Microsoft Azure ecosystem partners as they discuss their challenges and how SRT Hub addresses them.

Date: September 15, 2019
Time: 4 PM
Location: Room G104


Lead the pack when technology shifts

When news breaks, championships kick off, or creative inspiration strikes, it’s all about staying one step ahead of the competition. We adapt quickly so that you can too.

“New technologies like AI and machine learning, cloud, IP, UHD and HDR, social and OTT delivery platforms–to name a few–offer a significant amount of flexibility, scalability (cloud), and reliability. This enables companies to attack new opportunities in new ways that achieve the goals of higher efficiency, delivering more with less, all while driving new revenue streams from digital platforms.”

Whether you have questions, feedback, or you’re just curious about emerging tech in media production, we want to meet you at IBC! Gain some valuable face time and chat with us about the essential solutions needed to meet these everyday challenges, and hurdles that are on the horizon.

Can’t make it to Amsterdam? No problem. Watch our social media feeds for live videos, the latest photos, and exciting tidbits from the show! We’re also hosting a few contests and giveaways where you can win really cool prizes. Be sure to follow us on Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest, and watch the hashtags #Avid and #IBC2019 so that you don’t miss a beat.

Boost Your Broadcast Graphics Workflow with the New Version of Maestro | News

When the leading private broadcaster in Portugal, SIC TV, needed to increase operational efficiencies with a standardized graphics workflow, they turned to Avid’s suite of Maestro graphics solutions. Tailored to improve productivity across all nine of their media properties, our suite of solutions easily integrated with SIC-TV’s third-party news production tools for streamlined workflows from creation to playout.

Their ROI? Immediate. In just the first three months of operation in their new future-ready production centers, SIC TV was able to increase ratings by 30 percent, propelling the organization forward as a leader in the race for viewership loyalty. Maestro | News is a critical piece of that workflow puzzle, powering SIC TV’s full screen LED walls, virtual sets, and augmented reality, all integrated into one workflow and controlled on-air.


Edit graphics faster with this new MediaCentral integration

Like SIC TV, broadcasters around the globe are enriching their production centers by choosing Maestro | News as part of Avid’s full suite of graphics solutions. The latest version of Maestro | News offers deep integration with MediaCentral, providing graphic designers, journalists, editors, operators, and additional news contributors a unified platform where they can find, edit, and access the content they need—anytime, anywhere. Want flexibility? It’s customizable for a wide range of environments so that you can design your workflow however you see fit.

Editing is easier than ever on this powerful platform. The latest update enables newsroom teams and production staff to drag and drop Maestro graphics templates into the MediaCentral video timeline while editing stories. With in and out points preserved, graphics data populates automatically during playback, saving valuable storage space and providing the right tools for making last-minute changes on the fly.


Be ready the moment news breaks

When stories break, production teams need to stay one step ahead of audiences with the right tools at their fingertips. The ability to grab audio, video, and image content from local storage at a moment’s notice is essential. Now, MediaCentral and Maestro | News are unified in the race to deliver those meaningful updates when viewers need them most.

With this robust integration, news production teams can browse and select content from MediaCentral and any Maestro-accessible storage location, dropping assets directly into Maestro graphics templates within the same browser. This saves time and improves productivity where it matters most.


Leave the competition behind with simplified workflows

Your team is fast, and your production workflow should be too. Maestro | News enables you to play back non-flattened sequences, eliminating the need to flatten projects to a single file and transcode media—before or after editing—to a single codec. That means you can get edited video to air faster than the competition. You can also play out media directly from Avid NEXIS instead of transferring it to your playout device, saving even more time when rendering projects.

With the MediaCentral | Graphics Management workflow module, you can browse, search for, and transfer clips and images directly from within the software interface. This powerful and future-ready graphics asset management solution delivers uniform workflow integration across your production environment, giving news teams superior access, efficiency, and collaboration.

Maestro | News

Seamless, secure, and scalable. See how Maestro | News can enhance your real-time graphics and video production to help you delight more audiences every day.

New Horizons in Powering Real-time Graphics Production

Seeing is believing. That’s why great storytellers know the most impactful way to engage their audiences is with stunning graphics. They provide the visual reinforcement vital to capturing and captivating a viewer’s attention. Stunning images in virtual settings, augmented reality elements, on-air graphics and more require broadcasters to stay ahead of the technology. Workflows for tomorrow, need to be future-proofed today.

The new Avid Maestro | Engine is Avid’s next gen scalable graphics and video rendering platform created with future technologies in mind. It turbocharges your production workflow with real-time rendering for broadcast graphics, virtual studios, augmented reality, squeezebacks & data-driven graphics, and video wall content.


Future-proof your graphics production

Maestro | Engine was designed to grow with you as your technologies and workflows evolve. Currently, the Maestro | Engine platform supports SD, HD, and UHD formats, with HDR capabilities coming soon. Field changeable interface boards enables migration from SDI to IP, whenever you’re ready. Integration into your current workflows is simple because Maestro | Engine offers backwards compatibility for your existing content. Built for today’s and tomorrow’s broadcast needs, Maestro | Engine ensures a high return on your investment.


Create with unparalleled realism

Avid is pioneering a new generation of photo-realist virtual environments with Maestro | Engine 4K. Working with Epic’s Unreal Engine, it elevates your virtual set productions to truly cinematic levels. All virtual studio elements are rendered using Unreal Engine, while simultaneously overlaying data-driven augmented reality graphics with Maestro | RenderEngine. The result is virtual environments with astonishing levels of realism, depth and detail.

Produce stunning content in all resolutions

Maestro | Engine provides advanced graphics rendering in the highest possible quality SD, HD and UHD formats. Working with Maestro | RenderEngine software, content can be driven to multiple canvases, scale content up or down, and crop it to preview large scale video walls with a single feed.


Integrate video playback into your graphic presentations

Empower your design teams to create background elements or textures mapped onto scene objects by adding video clips. Maestro | Engine can play back video on its local drive, Avid NEXIS, or other storage devices. This empowers your team to quickly turnaround video elements and incorporate them into graphics enhancements.

Scale for your needs

Two hardware configurations make Maestro | Engine scalable for any production need. With up to eight video insertions and up to four outputs, including fill and key, Maestro | Engine handles most standard CG needs and dual channel productions. For higher resolution demands, Maestro | Engine 4K offers up to 16 video insertions and up to eight outputs. For UHD production, four fill and four key outputs are available.


Manage your graphics from anywhere, with any device

A web-based interface for all systems management enables your team to manage and configure settings from any computer or device on your network, from anywhere with internet access. Make changes to user access rights, video formats, genlock sources, input and output mapping, and other settings right from your desktop in the studio, or your tablet in the field.


Protect your productions

Reliable workflows are crucial for 24/7 enterprises. Maestro | Engine features dual power supplies, dual network interfaces, and software and hardware watchdogs to ensure your production is not interrupted by any systems going offline. You can even create your own live back-up to on-air systems using the Maestro graphics suite application to control multiple Maestro | Engines.

As the pace of production accelerates, the need for real-time graphic support is becoming the rule, not the exception. Avid Maestro | Engine and Maestro | Engine 4K answers that need with real-time production and performance, scaled specifically for your workflow to grow for the future.

Maestro Graphics

Make your broadcast come alive with graphics that explain, enhance, and enliven your content. The Maestro graphics suite helps broadcasters strengthen their brand with stunning 2D and 3D graphics. 

Hollywood Feeling with Avid in Berlin

A black-clad Tom Cruise is hanging on a rope from the ceiling. The tension rises… From audio to the on-screen visuals, Avid, the world’s leading provider of media entertainment systems, uses its ground-breaking technology to captivate the audience from the very start.

At Avid’s Community Event in Berlin on July 11th, you’ll hear stories from filmmakers who have produced some of the biggest blockbusters with the help of Avid.

Eddie Hamilton, editor of Mission Impossible: Fallout

Sam Dornan, Scottish TV

Martin Kett, creative director Perfect Accident

Eddie Hamilton, editor of Mission Impossible: Fallout, Sam Dornan from Scottish TV, and Jivko Chakarov of Nu Boyana Studios will be sharing their own insights and experiences of working with Avid technology. German shooting stars will also be presenting at the community event. Basis Berlin will be showing Audio Production for Netflix Series, and Martin Kett, Creative Director of Perfect Accident, will be presenting how Avid Graphic Solutions help to brand a News Channel. In addition to all of this, there will also be audio workshops in the ‘Club’ parallel to the panels.

Join the big community event from Avid in Berlin at the Spindler & Klatt. We will take you on an exciting journey into the world of video and sound technology.


When: July 11, 2018, start at midday

Where: Spindler & Klatt, Berlin, Germany

Avid Berlin Community Event

Join us at our Avid Community Event in Berlin at the Spindler & Klatt on July 11th 2018 commencing at 12 midday.

Boost Your Production Efficiency Further with Maestro | News

From newscasts to sports programming, the graphic needs of today’s broadcasters are complex. Maestro | News offers a complete on-air graphics suite that enables you to easily create, manage, distribute, and play out stunning, real-time 3D graphics and video. Thanks to its modular architecture, you can customize Maestro | News for a wide variety of environments and integrate it seamlessly with solutions across the Avid MediaCentral platform.

With each new release, Maestro | News offers you even more capabilities and workflow improvements to boost your production efficiency and possibilities further. In this blog we will highlight some of these capabilities.


Rundown creation

Maestro | News offers intuitive rundown creation capabilities with user-friendly functionalities that increase efficiency substantially.

In this short video we will present Maestro| News’ playout layout, demonstrate how to create a rundown and offer a few different examples of playout logic.

Customizable layouts

Maestro | News enables your team to customize their layouts according to the production’s specific needs. Each layout has its own unique functionality and enables the work process to be more intuitive and user friendly. In addition to the existing layouts, you can also create your own customized layouts.

The clip below presents three such layouts: Page Editor, Playout and Default

Connection to data sources

One of Maestro | News’ many advantages is its ability to extract content from different types of data sources, including external databases, RSS feeds, and social media. Using Maestro | News, intelligence can be added to the content’s behavior enabling it to play automatically according to pre-defined context.

In this clip, we will present how easy it is to connect a data source to Maestro | News.

Maestro | News integration with MediaCentral | Command

In this video clip, we will present how Maestro | News’ improved integration with MediaCentral | Newsroom Management and MediaCentral | Command provides a significant increase in production efficiency. With this integration, production can easily control video and graphic items that were created in a MediaCentral | Newsroom Management rundown from the MediaCentral | Command production automation application.

Maestro | News Exposer functionality

Maestro | News enables you to gain even greater efficiency with its new exposer functionality. Maestro | News Exposer functionality enables you to see the information that was stored in one graphic scene and reuse it in a completely different graphic scene or template.

Ideal for content rich productions that need to be up to the second accurate at all times, multiple Maestro | News workstations can retrieve and reuse the same results for different graphic looks – enabling the entire production to gain greater efficiency.

Please check out our other videos that present Avid’s Maestro | News capabilities. For more information please go to: avid.com/maestro-news

Maestro | News

Maestro | News is a universal controller for video and graphics that enables you to create, manage, distribute, and play out stunning, high-resolution 3D graphics and videos easily.

Avid Wins 2018 Panorama Awards with Maestro | Designer and Media Composer | First

At this year’s BIT Audiovisual 2018, Avid was presented with two Panorama post production awards; best graphics creation award for Maestro | Designer and best editing award for Media Composer | First.

Maestro | Designer graphics authoring software is the foundation of all Avid real-time graphics systems. It provides graphic designers with the tools to easily and efficiently create eye-catching on-air graphics, animation, and virtual sets and is used by hundreds of broadcasters worldwide.

“Winning the graphic creation prize is a huge honor,” said Avid Senior Manager for Solution Marketing and Product Management, Daliah Naor. Though no stranger to winning awards, the Panorama Award helps affirm Maestro | Designer’s position as one of the top graphic authoring tools in the industry.

Maestro | Designer

Media Composer | First is streamlined, yet powerful video editing solution that provides many of the same tools top filmmakers, directors, and editors use—for free. With Media Composer | First you get everything you need to create and tell great stories, from first frame to final delivery. Whether you’re new to editing, or new to Avid, Media Composer | First accelerates the editing process, enabling you to create your best possible stories, with the easiest entry to the movie and television industry standard, Avid Media Composer.

Media Composer | First

The Panorama Awards recognize excellence, technological development and innovation of companies, professionals and productions in television, film, radio and advertising. Readers of Audiovisual Panorama voted online for their top five nominees. A jury composed of eleven independent professionals selected the winners by secret ballot.


From left to right: Sergio Cardenas, David Martínez, Tomas Nielsen, Pep Agullo, Ana Escauriaza

Avid Maestro | Designer

Captivate audiences with stunning real-time 2D and 3D graphics for news, sports shows, elections, weather segments, and other types of broadcast production.

Meet Media Composer | First

Learning Media Composer | First can open the door to a career in media and entertainment. Make a name for yourself starting now… Use the tools the pros use—for FREE.

State-of-the-Art, Real-Time Broadcast Graphics Creation with Avid Maestro | Designer

With the increasing influx of new shows and media competing for viewers, finding and growing an audience has become much more of a challenge. If your show lacks the finesse and polish of your competitors, viewers will simply change the channel. Therefore, your production’s visual narrative should be just as impactful as the stories you tell.

Maestro | Designer, Avid’s real-time graphics authoring software gives you all the tools you need to create eye-catching on-air graphics, animation, and virtual sets to stay ahead of the competition.

Below are some of the many features now available:


Speed up review and approvals with Render to File

With new improvements and advancements made to Maestro | Designer, creating and sending previews of the content for which you seek editorial approval has never been easier. You can now send scene content directly to RenderEngine’s internal VideoEngine—locally or remotely—to render a clip or sequence of images displaying the scene content. This eliminates the added steps of having to externally capture content or use other tools to render files.

Render to file supports variety of broadcast formats, including DNxHD, MPEG2, XDCAM or Image sequence

Gain more creative flexibility with new geometry modifiers

With the new advanced Geometry modifiers, you can now easily customize base objects right in Maestro | Designer, enabling you to create new elements and designs without the need for third-party modeling tools.

Now along with Bend, Skew, Explode and other cool geometry modifiers, you can use the Melt Modifier to add a melt effect on a specified object.

Visualize heat map data

Heatmap textures is a special texture which represents different data points inside an image. It can be used to identify the frequency of events occurring in a particular area, to illustrate a player’s presence in different parts of the pitch, to indicate a change in temperature, and so on.

Now you can visualize heat map data as a 2D texture natively in Maestro | Designer—no plug-in required.

Multi-Color Point Gradient

Lastly, here is a sneak peak of one of the new features coming out this June in the next version of Maestro | Designer: multi-color point gradient.

Until today, gradients were limited to three colors. In the next version of Maestro | Designer, the Gradient texture will be expanded to support unlimited colors, using the gradient slider tool.

Its new UI will allow you to create beautiful gradient designs, quickly and easily within Maestro| Designer so that you no longer need to switch to different 3rd party applications to create multi-color gradients.

Avid Maestro | Designer

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