M6 — Delivering Cutting-Edge On-Air Graphics With Avid

M6 is part of the RTL Group and the youngest major broadcaster in France, with a mission to challenge its competitors. Technology and innovation are part of the DNA of the channel and, as an Avid customer for more than 20 years, M6 has constantly embraced technological advances to realize its creative ambitions.

Avid systems can be found throughout M6, and the integration between the systems has greatly increased M6’s efficiency and speed to air – crucial for a news broadcaster.

Avid solutions have helped M6 meet some major challenges over the years, such as cost-effective archiving with Interplay MAM and Interplay PAM, and creating a new studio in a small space with Avid Graphics solutions providing sophisticated virtual sets and graphics. As it faces new challenges, such as the growth of 4K, Video over IP and virtualised technology, M6 has a reliable partner in Avid to help the broadcaster achieve its goals.

Watch how M6 has embraced Avid Studio Suite including augmented reality, newsroom innovations and effective media asset management to maintain its competitive edge.

Avid Studio Suite

Avid Studio Suite provides comprehensive tools to create and enhance in-studio presentations, virtual studio environments and viewer experience.


Avid Delivers Game-Changing Graphics Authoring Solution for Broadcast News and More

Broadcasters around the world have asked for more advanced solutions to streamline and enhance their video and graphics workflows—and today, we are answering their requests with the all-new Avid 4Designer.

This state-of-the-art graphics authoring software provides broadcasters with the tools they need to create stunning real-time visual content for news, elections, sports events, weather segments, business reports, and more. Plus, with the ability to integrate 4K workflows, 4Designer gives news and sports broadcasters the rich graphic capabilities they need to quickly and efficiently deliver captivating content to audiences worldwide.

4Designer is part of the newly updated Avid graphics toolset—which is tightly integrated with the Avid MediaCentral Platform—providing a complete and integrated workflow for incorporating real-time graphics into live and studio news productions.

The new 4Designer graphics authoring software offers a complete solution for creating captivating 2D and 3D motion graphics in a wide range of resolutions. As the successor to the award-winning 3Designer, 4Designer offers more power, speed, and new features in a more modern interface, yet maintains the same workflows and compatibility with existing 3Designer templates.

Thanks to its modular architecture, the toolset can be customized for a wide variety of media environments, and integrates seamlessly with solutions across the Avid MediaCentral Platform, as well as third-party news and editing applications.

Simultaneously, we’re also offering a new version of Maestro Maestro, a complete on-air graphics solution that enables broadcasters to easily compose and play out stunning, high-resolution graphics and animation

These releases support the growing momentum that Avid Everywhere has generated throughout the industry, and further demonstrates the progress Avid has made in integrating the industry-leading production solutions acquired from Orad into the Avid MediaCentral Platform.

4Designer and Maestro are only two of our latest graphics solutions coming to market. See what else is new by following our social media updates #NABShow.

Avid at NAB 2016

Don’t miss a second of the excitement—our blog articles will cover VIP guest presenters, product launch announcements, and general commentary on what’s new.


What is a Production Workflow?

We’ve all seen the old movies about the broadcast news business. It starts with a plucky news reporter given an assignment or following a hunch for a story and then heading into the field with a camera crew to capture a news event or interview a subject. From there, the footage is returned to the station, edited and makes it on-air with seconds to spare! And there you have your typical production workflow.

Joan Cusack in Broadcast News (1987)

When we refer to a ‘production’ workflow, what it means is starting with the visualization of an idea for a show, film or song and going through the production process until there is a final product that is ready to share.

Our goal in QA at Avid is to try and emulate, as close as possible, our customers’ real world end-to-end production workflows in our test labs to identify and fix bugs before the software is released. With a customer base that spans the globe and covers many kinds of project types, unfortunately, we cannot test all of the specific workflows that exist and are in use day in and day out. However, if you want to share what your workflow looks like with us, we should be able to incorporate aspects of it into our production workflow tests! See how to reach us at the end of this article.

In general, a production workflow can be categorized into 5 stages. While they can often overlap throughout the course of a project, we can categorize these general stages as: Ingest or Media Acquisition; Media Staging, Search and Logging; Editing and Collaboration; Asset Management; Delivery, Broadcast and Distribution.


Ingest or Media Acquisition

This is where it all begins with the creation of the raw media. The media can come from professional grade video or film cameras, a graphics system, cell phone, a musician recording a song in their home studio or a production crew recording a live sporting event.


Media Staging, Search and Logging

In this stage, the acquired media is prepared for the editing process. Assistant editor’s, producers, loggers, interns or other staff begin to review and log the raw media for the editing process. This could include searching for a particular quote from a speech, sound bit from an interview, the best take from an actor’s performance, a guitar riff in a song or spectacular play on the playing field. Notes of the wanted sections are logged and given to the editor.

Editing and Collaboration

As they say, this is where the magic happens! All of the logged and annotated raw media starts to come together in a final product. This is also an iterative process in which a rough cut is made then sent for review and approval. If changes are required, the changes are made then sent out again for approval. In the case of a live sporting event, highlight or ‘melt’ reels can be created while the game is in progress.


Asset Management

In this stage, the managing of assets is done. This can range from archiving media, placing watermarks on the media so that it is not stolen and assigning digital rights. It can also include sending media to affiliate station or production houses for their use.


Delivery, Broadcast and Distribute

When the project has been completed, the last step is to make this available for consumption by the end user. For a news broadcaster, it can be airing a segment during a newscast. For others, it could be posting to an “Online Video Platform” (OVP) such as YouTube or Vimeo. Another option is making the project available to other outlets like such as HBO, Hulu or Netflix.

While most production workflows can be categorized into these stages, there is no general way in which any stage is done or the sequence in which a production is completed. With the various programming formats such as broadcast news, live sports, and scripted and unscripted reality shows, each production workflow has its own unique quirks and style.


Avid’s Role in Your Production Workflow

With tight release schedules at Avid, what we have to do within our workflow QA organization is find the top 3-5 common denominator for each of the stages that can be used in our manual and automation testing. (Note: We’ll take a closer look at the automation testing we use at Avid in a future blog). For this information, we rely heavily on our product designers, program managers and sales teams for their input.

As a current or new customer, we welcome any and all information about some details of your production workflow. If you can provide sample media, screen shots of your timeline, or bin information that would be helpful. Please send your production workflow feedback and examples to social@avid.com. All of this information helps our QA organization get an even better understanding of how our customers use our software in their workflows. In the end, it helps us empower you to create more enriching content!

CTA Workflow Techtalk

Share Your Production Workflow

Send us your production workflow details and supporting examples. Your feedback will give us the ability to help you continue to create more enriching content!


Join our Webinar: Avid Everywhere for Regional Broadcasters

It’s no secret that the world’s biggest broadcasters and international media organizations rely on Avid Everywhere to create and distribute content. But what about local and regional stations?

In our upcoming webinar Avid Everywhere for Regional Broadcasters, you’ll hear how Avid Everywhere is helping Oklahoma, USA-based Griffin Communications to streamline production and produce higher-quality stories—in the facility and remotely.

“Previously, both of our stations would send a team to cover major stories and sporting events. We needed a workflow that would enable us to maximize our media resources and more efficiently share content between both markets.”

—Steve Schroeder, Statewide Director of Content Operations at Griffin

Join us on Thursday, December 3rd at 2pm EST to discover how you can leverage the same media production tools and workflows that world-class broadcasters use—scaled for your local or regional operation. Steve Schroder, director of content operations at Griffin, Dave Davis, KOTV journalist, and others will explain how their news organization uses Avid Everywhere to access, share, create, transfer, and distribute content from anywhere.

Avid Everywhere for Regional Broadcasters Webinar

Discover how your station can benefit from Avid Everywhere. Register for the webinar today.


New Orad Broadcast Bundles—Save Time and Create the Highest Quality Content

Today’s television audiences are hungry for high-quality content. To capture the attention of viewers, broadcasters need to create stunning graphics, exciting visuals, and highly realistic effects. But at the same time, it’s critical to operate more efficiently and deliver content under tight timelines. What can broadcasters do?

Our new Orad broadcast solution packages were created to help you. From virtual studios and on-air graphics solutions to complete “channel in a box” solutions, these bundles provide everything you need to cut through the static and captivate audiences.

New Orad broadcast packages include:

New Orad Broadcast Packages

Save time and create the highest quality content with our new Orad broadcast bundles. Contact Avid sales for more information.


Experience a Day in the Life of a News Team with Avid Everywhere at IBC 2015

When you work in a newsroom, you know getting breaking news to air and keeping your viewers informed is critical to your station’s success. Achieve that success day-in and day-out with Avid Everywhere. Find out how at IBC 2015 in Amsterdam — taking place right now — during one of many Broadcast demonstrations in which you experience a day in the life of a news team.

You’ll learn first-hand how Avid is transforming the news production process. We are providing the tools you need in this new era of journalism — creating a unified experience through the Avid MediaCentral Platform, building in remote collaboration, and multiplatform distribution.

Wih Orad now a part of Avid, we have extended the Avid MediaCentral Platform with the new Studio Suite, enabling collaboration between customers who use Orad solutions and other Avid and third-party products on the platform.

The Platform provides everything you need to manage your entire workflow from creation and delivery to distribution and consumption—globally. Plus, with Orad now a part of Avid, we have extended the platform with the new Studio Suite, enabling collaboration between customers who use Orad solutions and other Avid and third-party products on the platform.

Now that you have a little background on our powerful broadcast solutions, let me tell you more about these presentations, which are taking place now through Tuesday. Our presenters, Avid Solutions Specialists Craig Wilson and Michael Krulik, lead the Avid Everywhere Broadcast presentation. Together they demonstrate how to bring a breaking news story, like a plane crash, to air from start to finish using MediaCentral Platform, all the while keeping your newsroom completely connected with everyone in the field and back at base working with the same content.

Craig Wilson, Solutions Specialist

Michael Krulick, Solutions Specialist

Craig and Michael focus on how the Media Suite and the Studio Suite, part of the platform, empower broadcasters with modular applications for media creation, storage, and management, as well as graphics integration. And how MediaCentral | UX, the web-based unified experience of the platform, enables you to access media and work on projects however, wherever, and whenever you want – even on your mobile device.

Craig also gives you a sneak peek of how our Media | Distribute multiplatform distribution solution gives you the power to easily publish stories to social media sites like Twitter and Facebook – showing how you can schedule social messages linked to your iNEWS rundown.

MediaCentral | UX, the web-based unified experience of the platform, enables you to access media and work on projects however, wherever, and whenever you want – even on your mobile device.

They also show how you can use Media | Index to easily find any clips in the system (from the plane crash scene) to share in social or save for use in the on-air story.  In addition, Media Composer | Cloud makes an appearance during the presentation. Craig demonstrates how you can upload shots from the plane crash scene and mix them with shots back at base in the timeline. All your field reporter needs to do is open a Wi-Fi hot-spot to connect to the newsroom, and he’ll have access to everything on the system.

And let’s not forget that openness is one of Avid’s guiding principles. During the presentation, you’ll hear how you can connect with any third-party provider on the platform.

This is only a brief highlight of everything you’ll learn about our broadcast solutions on the MediaCentral Platform during the presentation. Visit the Avid booth — Hall 7, J20 — and take a seat on our cushy seats to get the full story from Craig and Michael. I promise you’ll discover how Avid Everywhere will help you perform in the newsroom and in the field.

Monday, September 14 at 9:45, 14:30, and 16:15

Tuesday, September 15 at 10:30, 12:45, 15:00


IBC 2015

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Transforming the News Production Process with Mobile and Cloud Solutions

Transforming the News Production Process with Mobile and Cloud Solutions

On Avid’s Main Stage Theatre at NAB 2015, we are featuring solutions for broadcast news content creation and distribution—tools for the new era of journalism that make it easy for you to deliver information more quickly across a variety of platforms with Avid Everywhere.

Many of us keep our mobile phones and tablets within arms’ reach at all times. During the Avid Everywhere > Broadcast: A Day in the Life of a News Team presentation, I’ll show you how reporters in the field can use the Avid MediaCentral | UX app for iOS and Android devices to break news stories directly from where the action is happening. You’ll be amazed at how much more productive you can be and how it extends your ability to collaborate with news teams in new ways.

You’ll see how MediaCentral | UX makes it easy for editorial teams to work together regardless of location, whether you’re in the office or out in the field. Also, posting to multiple social sites simultaneously doesn’t have to be a chore. I’ll show you how Media | Distribute simplifies this task, taking the complexity out of the workflow.

In addition, we will be featuring Media Composer | Cloud—a perfect solution if you’re in the field and need to access material that is back at the station, or send footage you’ve just captured back to the station for others to begin working with. With Media Composer | Cloud, you can edit local and remote media together into a complete package which can then be sent directly to a playout server at the station.


I invite you to stop by our booth in the upper level of the South Hall (Booth SU902) to see our latest solutions for remote collaboration and multiplatform distribution. The Avid Everywhere > Broadcast presentation will run several times each day throughout the show.

NAB 2015 Show Daily Alerts

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Avid Sports and News Customers Take Center Stage In New York City

Recently in New York City, Avid and many of our customers were front and center at three industry events – SVG TechSummit, NewsTechForum and The Sports Broadcasting Hall of Fame – that took place over the course of 48 hours. The SVG Summit brought together over 1,200 sports industry professionals from around the world to discuss challenges, solutions and objections related to sports production and distribution. Hosted by SVG and TVNewscheck and co-located within the SVG Summit, NewsTECHForum saw executives from broadcast and cable news networks take a look at the rapidly changing world of news storytelling. Rounding out the two days, SVG’s Sports Broadcasting Hall of Fame honored individuals from across the entire spectrum of sports broadcasting who have impacted the way sports television is produced. Together, the three events provided an incredible opportunity to gain industry insights and foster relationships.

The overall theme of the SVG Summit was the rapid pace at which technology is changing and the challenges sports teams face to keep up as well as the discussion around working in the cloud versus on-premise and how to organize/access files, archiving, and security.

Dan Keene, WWE

Doug Price, Avid

Avid hosted a presentation by Dan Keene, vice president, system architecture, WWE, discussing how asset management can be used for disaster recovery. This proved to be a hot topic as the 15-minute presentation ended up going long due to the amount of audience interest and questions. Dan explained how Avid’s engineering team worked closely with WWE to forge their new workflow, and showed skeptics who previously thought of Avid as a closed environment that we’re open, flexible and want to work with our customers. “Having a DR plan is critical for any business,” Dan mentions in his presentation. “But having some semblance of what your going to do if you lose your donut maker – if you will – is something that every technology and business person in this room should be thinking about. None of our success would have been possible without Avid’s willingness to qualify and test hardware that we really needed to make it work.”

Dan went on to say that their Disaster Recover, “is representative of our Avid storage, it’s also representative of Interplay, basically every single Avid sub-system that makes your system work, there is a copy at our main site and at DR” allowing them to be transparent to the business operations.

Chris Fournelle, The OutPost

Bob Judge, WGBH

During the Summit’s Technology Showcase, attendees were very interested in Avid’s sports solutions being shown in our booth. Everyone from perennial powerhouse conferences and top-level universities to mobile video truck companies came by to talk about topics like virtual reality and to see our latest offerings—including the Avid Playmaker advanced slow-motion replay and media highlights editing server, the Avid Spark telestration tool for drawing graphical elements directly onto live video, and the Avid Maestro Media Engine for ingesting and playing out media in multiple formats.

At the NewsTECHForum across the hall, Avid teamed up with Boston broadcaster WGBH to present a case study titled, “Order from Chaos – Moving to an Integrated Production Ecosystem.” Avid account manager Bill Reinhart moderated the discussion between panelists Chris Fournelle, director of post-production, The OutPost at WGBH and WGBH News production manager Bob Judge. They shared the daily challenges caused by siloed operations and segmented business divisions, and how WGBH Production Services has unified its workflow across all program production teams using Avid’s MediaCentral Platform. Avid iNEWS has extended WGBH’s integrated media processes to the newsroom to overcome legacy issues and enable new processes. Chris Fournelle summed it up best when he said, “We no longer worry about what we need to do; we are now thinking of what we can do next; we’re dreaming again.”

The Sports Broadcasting Hall of Fame has always been my favorite event of the year. The event brings together folks who are passionate about broadcasting—either behind the scenes or in front of the camera—to honor sports broadcasting legends, many of whom were my childhood heroes and inspired me to work in this industry. It’s a night to celebrate those trailblazers. And this year’s inductee list was inspiring. They included Robin Roberts from Good Morning America and Verne Lundquist from CBS, who I grew up listening to and watching. TNT basketball sideline reporter Craig Sager’s induction was met with an emotional response as he was unable to attend due to his battle with cancer, which he sadly succumbed to just days later.

One of the reasons why I love this ceremony is the fact that 100% of the proceeds go to the SVG Sports Broadcasting Fund, which helps take care of families in the industry who have experienced unexpected tragedy. This year’s event raised $195,000 for the fund.

Overall, it was a terrific two days filled with learning and inspiring moments. I believe we all left with a feeling of optimism for 2017 and what’s in store for the sports and news broadcasting industries. Be sure to visit the Avid website for more information about Avid’s sports and news production solutions.

Changing the Game

Captivate your viewers with a fully immersive sports experience. From rich Ultra HD/4K content and augmented reality to powerful sports enhancements—Avid end-to-end sports solutions give you the platform to create captivating content from any location and deliver a game-changing viewer experience.



Tell the Whole Story

Avid’s end-to-end newsroom and news production solutions deliver the ultimate in efficiency, and enable you to break stories faster. Avid has your story covered.