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Avid NEXIS — Lightning-fast Performance with Better Pro Tools Collaboration

Since its introduction at last year’s NAB Show, the Avid NEXIS shared storage family has gone from strength to strength, earning the accolade “the gold standard for shared storage” from ProVideo Coalition at the beginning of this year. At NAB 2017, the world’s first software-defined storage platform for media workflows gets a massive performance boost, as well as multi-seat support for Pro Tools users.

With just a software update, scheduled for June 2017, Avid NEXIS | PRO gets a 50% performance boost up to 2.4GBytes per second, enabling finishing workflows and increased throughput for 4K/UHD and HD productions. Avid NEXIS | Enterprise will support up to 48 Media Packs across a single scale-out networked enterprise-class system, providing nearly 3 PB of storage capacity and up to 28 GB/s of bandwidth performance. It will be able to deliver a colossal 600 MB/s per Media Pack – enough bandwidth for 375 streams of XAVC-Intra UHD, or well over 1,000 streams of DNxHD.

Since Avid NEXIS Enterprise storage engines are fully compatible with one another, they can be mixed, matched and augmented, so a storage investment in Avid NEXIS is never obsolete, as capacity, bandwidth performance and availability can be upgraded as content and production demands change.

Avid is committed to improving collaboration across the broadest of media workflows, and the same software update also introduces multi-seat support for Pro Tools. Audio and video creatives can now share projects with ease, and complete them faster as a result. Avid’s intelligent software-defined storage, with its intuitive management of workspace and bandwidth, is acknowledged as the benchmark for creative collaboration.

Avid NEXIS and Pro Tools have been extensively tuned and tested to deliver the high standard of media protection already associated with Avid NEXIS – a failed drive no longer means a lost project or wasted time restoring it. Both audio and video workflows are accelerated by fuss-free file sharing – now you don’t need to connect an external drive and wait while copying media, or wait to push-pull projects. We also test with a broad range of Avid and partner workflow components to ensure that Avid NEXIS performs across a range of different broadcast and post-production pipelines.

Avid Pro Tools

Avid NEXIS is software-defined storage, so all these great capabilities are available from the Avid NEXIS | PRO, ideally suited for smaller production teams, all the way to Avid NEXIS | Enterprise, the scalable solution for the largest and most demanding teams.

At NAB 2017, Avid will be demonstrating that while the media production landscape constantly evolves, we are committed to changing with it. If your organization needs a reliable, high-performance storage system that can scale and adjust quickly to change, without interrupting production, look no further than Avid NEXIS—the world’s first and only software-defined storage platform.

Avid NEXIS

Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.

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The Sky’s the Limit — Visit Avid at NAB 2017

Our blogs will cover VIP guest presenters, product announcements, and valuable insights on what’s new at NAB 2017. Don’t miss a second of the action.

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Collaborate with Avid NEXIS | PRO and Third-Party Software, Part 3: DaVinci Resolve Studio

Across the industry, productions teams are facing ever-increasing project demands and tighter deadlines. To deliver the best results on time, you need to work quickly and efficiently. We created Avid NEXIS | PRO software-enabled high-performance shared storage to help production teams complete projects faster and meet aggressive deadlines—regardless of what software they use.

The strong interoperability and interconnectivity of Avid NEXIS | PRO makes it possible to use a variety of media processing tools and solutions—from Adobe Premiere Pro and Apple Final Cut Pro X, to Blackmagic Design DaVinci Resolve Studio and more.

For the third installment in our series, we’ll demonstrate how Avid NEXIS | PRO makes it easy for DaVinci Resolve Studio editors and colorists to collaborate on projects in real time. Passing projects back and forth between editors and colorists used to be time-consuming and complex. Now with Avid NEXIS | PRO, it just takes a few easy steps. Watch the video clip below to learn more.

Avid NEXIS | PRO

Ready to bring the same advanced workflows to your workgroup or post facility? Avid NEXIS | PRO is a next-generation intelligent storage system that expands and accelerates media workflows for everyone.

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Insights and Opportunities: Avid Talks Cloud, IMF and Ransomware at HPA Tech Retreat

This year’s HPA Tech Retreat was a veritable who’s who of the media and entertainment technology industry, attracting almost a thousand senior executives and senior technologists, Hollywood professionals and broadcasters. All in all, the event represented nearly the entire spectrum of Avid’s customer base.

Amid an inspired and sometimes debate-filled line up of speakers and panels, the retreat was a welcome opportunity to meet a number of our top customers and talk shop – everything from industry trends and challenges to updates on Avid products and happenings. It’s one of the few times each year that we can enjoy an open exchange of ideas and opinions in an informal, collaborative and intimate setting. (The desert sun in late February doesn’t hurt either.)

An inside look

At the Innovation Zone there was a lot of interest around the new feature sets of ScriptSync and PhraseFind for Media Composer. The industry has been eagerly awaiting these new features and they weren’t disappointed. Customers overwhelmingly welcomed the introductions.

Not surprisingly, much of the conference agenda focused on the challenges the industry faces today, and what’s on the horizon for tomorrow. You could see the trends played out on the stage as speakers tackled topics like cloud, virtual reality, security, futuristic broadcast stations and networks, and new standards. There were also some now- familiar yet still-important topics like high-resolution 4K, 8K and HDR – demonstrating that the industry is still maturing into these newer standards and making ongoing technology strides.

Avid experts took part in three conference tracks, sharing their insights on everything from cloud production and IMF to ransomware. Audience members took it all in, taking the opportunity to ask questions and spur debate that no doubt continued outside the conference halls.

Up in the cloud

Avid’s solution integration architect Gurparkash Saini participated in “Production in the Cloud: Pitfalls and Epiphanies.” Gurparkash and other panelists spoke to real-world use cases that highlight the all-too-real challenges and lessons that arise from implementing cloud technologies for content production.

To many, cloud applications conjure images of web browser-based derivatives of popular software, such as email or word processing, usually based on a ‘lift and shift’ approach to migrating capability to the cloud. Many applications and processes lend themselves to this approach, built on the assumption that network connectivity can be assured. However, for other kinds of applications, user interaction and expectation doesn’t translate easily to this type of approach.

Audio/music production is a prime example. Creative users are demanding. They want to use hardware surfaces and interfaces, and lots of real-time processing plugins. They expect any adjustments to be applied instantly, in real time, and in today’s modern connected world. They want to be able to share content and collaborate with others, wherever they are in the world.

Exporting files to, and shipping, physical drives has been replaced by the virtual equivalent of file storage and sharing platforms, along with the associated export, import, organization and versioning complexities that have plagued the media industry since the dawn of file-based production. Add to this concern around security and access and it doesn’t take long to realize that replicating existing workflows isn’t always the best approach when transitioning to a new technology.

Real challenges

Internet and cloud environments bring additional challenges compared with on-premise installations. Connectivity can be variable. The virtualized infrastructures that the cloud depends on contribute to variable bandwidth, latency and jitter. Compute and network performance can vary when physical infrastructure is shared among many virtual machines with differing workload needs. And, as several speakers at the retreat pointedly observed, it takes time to transfer content to and from cloud environments—a problem exacerbated by the larger file sizes of greater media resolutions.

One area of agreement among panelists? Security. While perceived insecurity of cloud environments is seen as a barrier to adoption, established public cloud vendors can devote more resources to security than most media organizations. As speakers highlighted how emails are the most common method for sharing credentials and ‘password’ is one of the most commonly used passwords, the case for educating users became even clearer, critical to ensuring security.

The software development process should also contribute to maintaining security. Avid, for example, regularly performs reviews and actively works with third-party security organizations to audit and stress code and software artifacts against attack profiles.

Coming together in the cloud

In this environment of immediacy, the benefits of cloud collaboration capabilities can’t be underestimated. With Avid Cloud Collaboration for Pro Tools, users participate in near real time with shared tracks that can be selectively or automatically kept in sync. Only those invited by the project owner can access those tracks, and any metadata and audio media is automatically uploaded or downloaded in the background. In-app instant chat and notifications support interactive feedback between collaborators, and all changes are logged to allow history tracking. By eliminating the need for manual file import or export tasks, Avid Cloud Collaboration enables users to focus on what they do best – being creative.

Key to enabling all of this is the MediaCentral Platform running on Amazon’s public cloud, AWS. Avid has designed and implemented an integration and services framework as a layered micro-service-based architecture, where various cloud-native service modules are deployed to support Pro Tools Cloud Collaboration features. This framework allows us to respond to changing market needs and offer unique new services, which to date also support the Avid Marketplace, Artist Community, Sibelius music notation software, and other subscription services.

This framework also enables remote access to editing workgroups when using Media Composer | Cloud, journalist workflows using MediaCentral | UX in a web browser, and integrated access to newsroom, editing, asset management and graphics workflows through Avid mobile apps. In future, MediaCentral will power new cloud-native and hybrid workflows enabling organizations to bridge and transition between the on-premise and cloud worlds.

Ultimately, the cloud can dramatically improve operational efficiency through a platform approach to automating processes, and eliminate outdated siloed workflows through application integration and collaboration. Coupled with the ability to leverage compute power that would be costly on a conventional capital expenditure basis, and paying for only what you use, the cloud makes it possible to provide new and unique capabilities to cost efficiently create and deliver original content across multiple platforms and viewer devices.

IMF – past, present and future

Stephen Wilson from Avid’s architecture group spoke on a panel on “IMF & Automated Mastering” alongside fellow industry luminaries Arjun Ramamurthy, VP of Technology at Twentieth Century Fox and Rohit Puri, engineering manager, Cloud Media Systems at Netflix. IMF constructs can be valuable prior to validation and distribution. Within production or even pre-production workflows, there are many highly iterative and important elements that benefit from delayed decisions in the creative process—for example editorial, musical and other artistic content. Using some of the IMF constructs can help with these workflows by allowing applications to synchronize their rich data across geographic locations.

While enabling layers of interchange, deeper layers of studio production can also be accommodated. IMF structures such as the Packing List enable a given local bundle to be collected and moved. If you don’t need to conform to IMF publishing standards, an asset map can also be used to understand a bundle’s contents and media types. This enables an entire local production to be moved across systems. While you can’t make guarantees about whether it’s interoperable, a master, or a format that a master should be able to read, this doesn’t preclude the package from producing a validated IMF through the use of micro services and appropriate access.

The other panelists highlighted how IMF can be used to manage media in the cloud, and develop solutions for media distribution and mastering. While great strides have been made in advancing IMF in recent years, archiving is seen as the next big challenge on the horizon for IMF, and further adoption is needed at both the studio and distribution levels, and eventually at the enterprise level.

Beware the ransomware threat

Avid’s director of architecture, Rob Gonsalves, gave an insightful presentation on “Preventing Ramsomware Attacks”, looking at the growing threat that ransomware poses to media production companies, and how they can protect their assets and mitigate the risk of these attacks. 

Ransomware is a form of malware that encrypts data files and holds them for ransom. Users and organizations are generally unaware that they’ve been infected until they can no longer access their data or receive computer messages advising them of the attack and demanding a ransom payment in exchange for a decryption key. The ransom is typically between $300 and $10,000—to be paid via Bitcoin or some other form of anonymous payment system.

Ransomware is a growing and serious threat that can lead to temporary or permanent loss of sensitive or proprietary information, disruption to regular operations, and potential harm to an organization’s reputation, as well as financial losses incurred to restore systems and files. On average, more than 4,000 attacks occurred daily in 2016—a fourfold increase over 2015.

The initial attack often happens when a user inadvertently downloads and installs malware from a website. After installation, the ransomware quietly searches for and encrypts files. Its goal is to stay below the radar until it can find and encrypt all of the files that could be of value to the user. By the time the company receives the malware’s message with the ransom demand, the damage has already been done.

Prevention and protection

Rob’s presentation outlined several key strategies that can help companies mitigate the threat of ransomware:

 

  1. First and foremost is prevention—don’t allow malware to infect systems in the first place. Prevention measures include user training, patch management, managing file permissions, deploying endpoint security software, and use of shadow copies on client computers.
  1. Develop a robust backup strategy and make regular backups. In the event that your system is attacked and files are encrypted, your only viable option is to restore the backup. The only other options are to pay the ransom or lose the data.
  1. Configure your disaster recovery (DR) system to address the specific threats of ransomware, using techniques like deferred deletes (scripts that defer deletion of files on the backup system by a period of time—e.g. seven days—to allow for time to recover files after an attack) and threshold triggering (DR scripts to report storage anomalies to help identify when an attack is underway). If you have enough storage capacity on your backup system, you can also configure the DR script to copy files to multiple, independent backup folders.

 

Check out Avid’s technical brief on Avid MediaCentral Platform Disaster Recovery Systems for more information on deploying a DR system to recover valuable data in the event of an attack.

As usual, it was a jam-packed HPA Tech Retreat that served as informative and a relaxed way to connect with other industry pros and share ideas. Before long it will be time to look ahead to the next retreat and the production and post innovations that can affect us all.

Join us at Avid Connect 2017, the annual gathering of the Avid Customer Association taking place on April 22-23 in Las Vegas, as we unveil our newest technology innovations. Register now to hear the news firsthand and join hundreds of media professionals in coming together to shape the future of the industry.

 

Photos by HPA, Hollywood Professional Association

Avid Connect 2017: Expanding the Possibilities 

Join industry leaders as they come together to experience the cutting-edge and prepare for the year ahead. Be there to strengthen your skills, network with collaborators and to try new tools and technologies.

April 22 – 23│Wynn Las Vegas

 

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Atlantis Television — Getting to the Core

As partner from the start, VIDELIO-Cap’Ciné has played its part in the growth of Atlantis Television, which is now one of the biggest postproduction companies in the world.

Moored on the Quai du Point du Jour along the banks of the river Seine in Boulogne-Billancourt, the flagship company has no fewer than 400 editing rooms across seven floors.

Atlantis Television is one of the most important post production house in Europe with Avid Everywhere in its core business

In June 2016, Atlantis asked VIDELIO-Cap’Ciné to carry out an audit with the aim of consolidating the building’s network infrastructure. It was a major challenge with significant volumes involved: 7 floors, 15 Avid shared storage servers for 40 chassis, 35 switches and 400 clients, in addition to which are 3 remote sites each with their own Avid storage and Avid Media Composer clients.

Our objective was to enable any editing station to access any storage server without having to change cabling or configuration.

Conversely, it was also necessary to partition off some servers for reasons of confidentiality.

15 Avid shared storage servers for 40 chassis, 35 switches and 400 clients plus 3 remote sites each with their own Avid storage and Avid Media Composer clients

Our objective was to enable any editing station to access any storage server without having to change cabling or configuration. Conversely, it was also necessary to partition off some servers for reasons of confidentiality.

With our previous experience, we implemented a solution that combined performance and security while respecting the budget allocated.

A network core consisting of a stack of 3 switches with 48 10GigE ports and 6 40GigE ports each, on which the 40 chassis and 35 departmental switches spread across the building and external sites are connected.

The objective was to enable any editing station to access any storage server without having to change cabling or configuration.

The other challenge was deployment, which was done without stopping production and with a gradual ramp-up from September to December.

This configuration also looks to the future and is ready to receive the new Avid Software Defined Storage servers, particularly the Avid NEXIS | E5, high-density server, fitted with 40GigE ports already present on the switches.

 

A network core consisting of a stack of 3 switches with 48 10GigE ports and 6 40GigE ports each

Léonard Warzocha, Technical Director, and his deputy Boris Berson told us: “With the arrival of the network core we have been able to rationalise the management of all our sites. This lets us gain time and flexibility while guaranteeing our customers a robust and groundbreaking infrastructure.”

VIDELIO-Cap’Ciné is proud to have got this innovative configuration up and running for one of the biggest concentrations of servers and Avid stations in the world.

Avid NEXIS

Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.

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International Women’s Day — The Changing Role of Women in Middle East Broadcast Technology

As we recognize International Women’s Day this Wednesday 8 March, what better time than to celebrate Avid’s all female team who are installing, designing and configuring a Broadcast News Solution for ONTV in Cairo, Egypt, over the forthcoming weeks.  This 5-woman Delivery team is a unique representation of Avid’s Professional Services with at least 9 languages between them hailing from Holland, Slovenia, Beirut, Italy and Dubai.

The presence of an all-female installation team on site in the Middle East is unusual to say the least. Many of our Middle East customers are a little reticent when our female engineers or consultants arrive but their presence is usually welcomed on the sheer merit of their technical expertise and years of experience delivering Broadcast Solutions across the EMEA regions.

Whilst the technical solution is in itself an interesting perspective for this customer – the level of operational change for their users is not inconsiderable – the themes presented by IWD of #BeBoldForChange, #PledgeForParity are of great significance too.  In the last ten years we have seen an increase across the board of women in the Broadcast Technology workplace in the Middle East and of course in the Production arena.  Increasingly we see Arabic women as Head of News, Head of Production, Head of Technology and in this particular project one of the System Integrator Partners and Founders is a smart, educated Egyptian woman.

“In the last ten years the presence of a female consultant or engineer on site has been met with a growing level of acceptance by many customers. Whilst the majority of challenges have been with respect to Middle Eastern cultures and values they are not alone in the wider European workplace.  Often it is not until our female team demonstrate their deep technical knowledge; often delivered with a high level of emotional intelligence and instinctive communication skills that the customers accept us alongside our male peers. It is without question harder to engage and educate the male technology audience until you have ‘earned’ that acceptance.  I am encouraged to see now how readily many customers welcome us in their technology environments, overlooking deep-seated cultural sensitivities and taking us on merit.”

—Claire Humphries, Consulting Manager for Avid (EMEA)

Avid Global Services are working in conjunction with Brainwaves System Integrators to deliver a full Interplay PAM Broadcast News Solution incorporating Avid NEXIS video storage, Interplay Production Asset Management, iNEWS NRCS, Media Composer | News edit clients and a wide adoption of our MediaCentral | UX Platform.




Nordisk Film TV Prepares for the Future of Production

Products used


 

Challenge

Optimize workflow to increase collaboration and boost output

 

Solution

Embrace Avid integrated solutions that enable flexibility and efficiency

Based in Copenhagen, with offices in Stockholm, Oslo and Helsinki, Nordisk Film TV is one of the Nordic region’s leading entertainment television specialists. Each year the company develops and produces more than 1,500 hours of premium content for major broadcasters in its home region, as well as around the world through the Banijay Entertainment Network. Underlying its global reach, the company also has partnership and distribution agreements with DreamWorks Studios and Lions Gate Entertainment.

The content produced by Nordisk Film TV includes drama, comedy, games shows and reality TV, but it was another of its areas of output – news and current affairs – that prompted the recent acquisition of a substantial number of new Avid MediaCentral licenses at its Copenhagen HQ. The new investment – which also includes Interplay | Production and Media Composer | Cloud capabilities – has enhanced an existing Avid inventory that includes 5 x 64TB ISIS | 5500 shared storage solutions.

Charlotte Borg, Head of Structure and Workflow at Nordisk Film TV, explains the impetus to take action: “We were facing a challenge from broadcasters to optimize our workflows and utilize our staff more effectively than we had been doing. In some ways we had been continuing to work as we would have done ten years ago, with journalists, camera crews and editors all rather separate in the way they produced material. It had become clear that this was not going to be a sustainable method of operation in the future. Instead, we had to identify one system where everyone could access files, and which would allow us much more flexibility all the way along the production chain.”

One of the primary objectives of the production review was to enable journalists to see a story through from filming to final editing and delivery. “It was important to us that journalists be able to take the material from the truck, ingest it and edit it themselves,” says Borg. “By doing this we would be able to send the camera crews out again more rapidly and free up editing staff for other work.”

Having recognised that a substantial adaptation of its existing production workflow was required, Nordisk Film TV spent time analyzing the various options. “It became apparent that Avid MediaCentral was the only platform that could give the team the necessary level of flexibility. It is also very user-friendly, which is vital as we have different types of employee with varying levels of technical expertise,” explains Borg.

“We had to identify one system … which would allow us much more flexibility all the way along the production chain.”

—Charlotte Borg, Head of Structure and Workflow, Nordisk Film TV

Fast and flexible

The foundation of numerous news production workflows worldwide, the Avid MediaCentral Platform was devised specifically to boost efficiency and enable remote collaboration, making it possible to access projects and media everywhere. Offering a unified experience for media production, MediaCentral also delivers a cloud-based front-end – MediaCentral | UX – that has been optimised for ease of operation by all users.

Nordisk Film TV also purchased an Interplay | Production system, featuring a range of best-in-class production management and editing tools, with Media Composer | Cloud specified to extend real-time facility connection to any location or contributor. These latest acquisitions have been integrated with five existing 64TB ISIS | 5500 shared storage solutions that take care of Nordisk Film TVDK’s substantial storage requirements.

“The Interplay | Production system is geared towards content creation and makes it possible to manage the detailed composition of a project in a very efficient way,” says Borg, who believes that Interplay | Production has “enhanced the manner in which our production personnel work together”.

The new configuration has also opened the way to a more flexible approach to producing and delivering reports from both studio and field environments. “Opting for MediaCentral | UX has allowed us to reduce the number of dedicated workstations as well as giving us a mobile infrastructure that makes it possible for journalists to work on material out in the field,” she says. “The compatibility with other systems also provides a considerable freedom both in terms of current and future requirements. I would also highlight the transparency of the system, which is delivering a real boost to supervisors and technical maintenance personnel.”

The Media Composer | Cloud element is an important enabler here in that it allows editors, reports and videographers to ingest, edit and move media fluidly between a story site and the relevant Interplay | Production workgroup. “Our whole team has been able to get to grips with this part of the solution very quickly,” says Borg.

 

Improved workflow

Although the installation – which was undertaken by Avid partner In-Site A/S, who also sold the system to Nordisk Film TV – was carried out only a few months ago, Borg says that the news team has already discerned a noticeable improvement: “The ability for journalists to see stories through from collection to completion has meant that they are able to plan their days much more efficiently. They no longer have to wait for a technician or editor to prepare media for them – they can just go ahead and sort it for themselves.

“In the long-term I think this will mean that we will be able to cover more stories and events, which is obviously advantageous for us as a news organisation! We are already noticing that our camera crews and editing staff have greater spare capacity ­– something that has been remarked upon by a number of our broadcasting clients.”

“With Avid MediaCentral as the foundation of workflow, we are now set up to work more flexibly and efficiently than ever before.”

—Charlotte Borg, Head of Structure and Workflow, Nordisk Film TV

Due to increased efficiency there has already been “a slight reduction” in the total workforce. Looking ahead, Borg anticipates making more of the ability to work remotely – “we want to explore more deeply ways in which journalists can use MediaCentral | UX to edit from home or when they are out on assignment” – and fully expects the new infrastructure to help the company win additional contracts in news and current affairs.

“News cycles are becoming increasingly intensive, while broadcasters have to service more platforms and outlets than ever before,” she concludes. “This means that there is no capacity for latency in the production cycle. With Avid MediaCentral as the foundation of workflow, we are now set up to work more flexibly and efficiently than ever before. Our clients are already noticing the difference, so we are delighted by our investment and the fact that it means we are able to both service the workflows of today – and be ready to accommodate the requirements of tomorrow.”




Examining Industry Insights and Technology Trends at BVE 2017

BVE’s place in the industry calendar is firmly established as the UK’s leading entertainment and media technology event. In recent years, with technologies converging across broadcast, AV, corporate and live events, the show has not only reported trends but delved into the issues surrounding them with conference and keynote sessions, hands-on training and exhibitor support. This year visitors can expect to see, hear and be immersed in topics including VR, AR and IP (among other acronyms).

We’re pleased to support many of our partners at BVE 2017, who will be demonstrating a wide range of Avid’s industry-defining technology that helps content creators to meet today’s technical and creative challenges.

HHB Communications – Stand K45

HHB, a global leader in professional audio technology, will have its largest ever presence at BVE 2017. Avid solutions on display include the Avid Pro Tools | S6 modular control surface, one of the most trusted and requested live mixing systems in the world; Pro Tools | S3, a powerful yet compact and portable control surface that can be paired with Pro Tools | Dock for intelligent studio control and timesaving touch workflows; and Pro Tools HD Native and HDX for pristine sound and reliable performance at affordable price points.

Digital Garage – Stand K52

Digital Garage will present workflow demonstrations, highlighting the Avid MediaCentral Platform at the heart and Avid Interplay as the backbone of a production system. The workflow shows Avid Interplay Web Services supporting tiered storage solutions, archive and automated workflow tools. Digital Garage also has the latest version of Media Composer, with a workflow running in 4K along with Avid’s DNxIO, and will also take a look at editing for Virtual Reality. In addition there will be a Pro Tools| S6 demo featuring the new MTRX audio Interface.

Tyrell – Stand Q16

Tyrell will showcase a range of Avid’s powerful live production tools, trusted by a preeminent client and user community, and Avid’s next-generation storage solutions, including the NEXIS | PRO. The NEXIS intelligent software system does some incredibly powerful things, offering a real-time, scalable set of definable/resizable workspaces, and a solid protection scheme.

root6 –Stand J19

root6 will demonstrate a range of Avid’s most comprehensive tools and workflow solutions to create, distribute and optimise media used by key players in the UK broadcast, film, post-production and media communities. A special focus for BVE will explore how Avid Media Composer is the perfect editing tool for Virtual Reality, running on a 4K workflow alongside Avid’s DNxIO.

GLOOKAST– Stand P23

Avid Alliance Partner GLOOKAST will present the newest versions of its solutions for 4K/UHD baseband and file-based ingest solutions for NEXIS. The stand will also feature the Glooport digital production workflow solutions such as media movement, intelligent parking, partial retrieving, transforming and outgest, which are all seamlessly integrated with Avid Interplay | PAM, Interplay | MAM, and MediaCentral. Special focus will be given to GLOOKAST’s full support for DNxHR based 4K/UHD workflows in Avid environments.

Avid at BVE 2017

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We look forward to seeing you there.

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Collaborate with Avid NEXIS | PRO and Third-Party Software, Part 2: Final Cut Pro X

It’s no secret that today’s consumers watch more video on more platforms than ever before. To meet this exploding demand, production teams need collaborative workflows that turn out engaging content with incredible speed. That’s why we created Avid NEXIS | PRO. Software-enabled storage that helps production teams work faster together—regardless of what media-editing software they use.

Welcome back to our series: “Collaborate with Avid NEXIS | PRO and Third-Party Software.” Here, we show you how to use third-party editing software with Avid NEXIS | PRO shared storage. In part one of the series, we explored how to create a collaborative workflow with Adobe Premiere Pro and Avid NEXIS | PRO. Now, we’ll take a look at Apple Final Cut Pro X (FCP-X).

Editors groan about the fact that only one user can access a given Apple FCP-X library at a time. This makes collaboration a challenge. But in our second episode, you’ll learn how to integrate Final Cut Pro into an efficient team workflow with Avid NEXIS | PRO in just a few steps. Watch the video clip below to learn more.

Stay tuned for more in this series. Discover how you can accelerate your team’s workflow with Avid NEXIS | PRO and your favorite editing software.

Avid NEXIS | PRO

Ready to bring the same advanced workflows to your workgroup or post facility? Avid NEXIS | PRO is a next-generation intelligent storage system that expands and accelerates media workflows for everyone.

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Spun Gold Opens New In-house Post Facility Powered by Avid Shared Storage and Artist Suites

Since opening its doors in 2004, London-based Spun Gold has become a leading independent TV production company with a world-class reputation. Delivering a diverse range of outstanding television programs to broadcasters worldwide, Spun Gold is credited with creating a catalogue of British television iconic shows, as well as this year’s ITV Studios’ coverage for The Queen’s 90th Birthday Celebration. In 2016, due to a wave of new program commissions, Spun Gold decided to bring post-production in-house to streamline its operations and installed a state-of-the-art Avid edit facility.

Spun Gold — ‘Secrets of The National Trust with Alan Titchmarsh’ (Five)

In a career spanning 20 years, Spun Gold’s head of post production, Julia Obara, has worked for some of the best facilities in the country, including Monkey Kingdom where she oversaw productions including Made In Chelsea, and At It Productions, running post services for popular shows like T4, Popworld, and Hider in The House. In her current role at Spun Gold, she played a pivotal part in the company’s expansion and opening of its post production services.

Avid Artist | DNxIO

Spun Gold’s investment, designed and supported by Avid Elite Reseller, Altered Images Ltd, saw the installation of seven state-of-the-art offline editing suites running Avid Media Composer and Avid Artist | DNxIO hardware. The suites are backed by 20TB of Avid’s revolutionary software-defined shared storage solution, Avid NEXIS | PRO. Obara takes up the story: “Avid had recently introduced Avid NEXIS | PRO, dubbed as the perfect shared storage solution for a small edit workgroup. With such an accessible price point and the capabilities it offered, we could see how we’d make an immediate return on our investment.”

Avid NEXIS | PRO

Avid NEXIS | PRO is a more affordable, smart shared storage system that speeds up editorial efficiency across the board, enabling up to 24 contributors to share the same assets simultaneously for real-time collaboration. “Collaboration is an essential part of our edits,” continued Obara. “Often we can have four or more edit suites working on one programme so we require a flexible workflow to make any quick changes that a production demands.”

Every contributor across the entire production is now able to move in parallel and complete a project faster, thanks to the integrated and open Avid workflow. “We’re passionate about bringing quality shows of all genres to the screen,” added Obara. “Adding storage and edit suites to provide post-production services to complement our productions is a natural expansion of Spun Gold’s operation. The fact we can scale up the Avid workflow as we grow is a real plus point, it means we’ll have the bandwidth to handle higher resolution workflows in the future.”

Spun Gold — ‘Great Canal Journeys’ (C4)

Obara continued: “With broadcasters’ requirements constantly changing, managing and storing all of today’s different formats is a big challenge. With Avid’s industry-proven solutions we can trust that they will always do what’s required. Media Composer and Avid NEXIS | PRO’s ability to deal with different formats and codecs, and transcode media in the background are all valuable features that as a fast-turnaround facility, we can’t live without.”

Avid NEXIS | PRO

Ready to bring the same advanced workflows to your workgroup or post facility? Avid NEXIS | PRO is a next-generation intelligent storage system that expands and accelerates media workflows for everyone.

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Join Avid at the HPA Tech Retreat 2017

On February 20-24, media industry leaders will converge on Indian Wells, California for the HPA Tech Retreat, an informal gathering organized by the Hollywood Professional Association (HPA) that attracts the top engineering, technical and creative talent and business leaders in film, television, video, cinema and post production. As a Foundation Member of the HPA and a longtime sponsor of the retreat, Avid is proud to support the event once again.

Agile post-production workflows at the Innovation Zone

If you’re attending the retreat, make sure to stop by and see us at the Innovation Zone, where solutions specialist Michael Krulik and solutions engineer Colin Blake will present Avid’s latest innovations for agile post-production workflows. Powered by the MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media, these developments include:

 

• Remote cloud editing with Media Composer® 8.8

• Phonetic search technology, script-based editorial and captioning with ScriptSync®, PhraseFind™, Dialogue Search, and Illuminate

• Storage virtualization for any media application with Avid NEXIS®, the industry’s first and only software-defined storage platform

Avid NEXIS | E5

Avid ScriptSync and PhraseFind

A trio of Avid technology experts take center stage

 Don’t miss the opportunity to hear from three of Avid’s most esteemed technology experts who will all speak at the conference on Thursday, February 23.

 

At 11am-12pm, Avid’s solution integration architect Gurparkash Saini will share his expertise on cloud-based workflows as part of a panel titled “Production in the Cloud: Pitfalls and Epiphanies”. Referencing real-world use cases, the panelists will highlight the pros and cons of current cloud production, and provide insight into the future of cloud production.

 

At 2-3pm, Avid’s principal software engineer Stephen Wilson will join fellow industry luminaries on a panel on “IMF & Automated Mastering”. Other panelists include Arjun Ramamurthy, VP of Technology at Twentieth Century Fox and Rohit Puri, Engineering Manager, Cloud Media Systems at Netflix.

 

Finally, at 4.30-5pm, Avid’s Director of Architecture, Rob Gonsalves, will share his insights on “Preventing Ramsomware Attacks”. His presentation will look at the growing threat that ransomware poses to media production companies, and how they can protect their assets and mitigate the risk of these attacks using disaster recovery systems with specific safeguards against ransomware.

Be part of the industry’s future

We’re giving retreat attendees a special discounted rate for Avid Connect 2017, the annual gathering of the Avid Customer Association, where hundreds of media professionals come together to shape the future of the industry. Attendees who register by February 28 can save $400 on registration fees using an exclusive promo code. Taking place just before NAB on April 22-23 in Las Vegas, this year’s event will reveal the results of the inaugural ACA Vote, which gives ACA members the unique opportunity to directly influence Avid’s future offerings.

To participate in this unprecedented vote, visit the Avid Customer Association website.