We’re proud to announce that the Claremont High School Cinematic Program—an Avid Learning Partner—won first place, among four other awards, in this year’s Directing Change Film Contest. Students throughout the State of California were challenged with producing category-driven, 30 to 60 second public service announcements to encourage discussion around suicide prevention and mental health. The contest is held every year in connection with the State’s “Each Mind Matters” Mental Health Movement.
Out of over 1,000 submissions, Claremont High School won five awards in multiple categories. Avid Media Composer played a large role in the editing and production process for each film, including the first-place statewide win for the animated feature “Petals”.
“Media Composer was our headquarters,” shared the Petals production team. “Animation gives a sort of creative freedom that regular film does not allow. We assembled, cut, and mixed all in Avid. [They] clearly laid out an organized process for completing our PSA.”
The students, ranging from 15-18 years of age, raved about Media Composer’s array of tools, which allowed them to “express creativity and deliver an impactful message to the audience as aspiring filmmakers.”
We asked the team behind the film “Speak Up” (awarded second place for the Mental Health Matters category) why they chose to learn how to edit and produce films. “After we took thevideo production course at Claremont High School, we immediately fell in love with the filmmaking process,” they explained. “Being able to watch our hard work…and to help others, is a feeling we can’t explain.”
This is music to our ears. “It’s this next generation of filmmakers that encouraged us to create more affordable, and free, platforms—like Media Composer First—to inspire teens to pursue a career in filmmaking,” shared Kate Ketcham, Avid’s Director of Product Management. “Taking a video editing course during these formative years help carve a clear path to becoming a cinematic storyteller.”
Sara Hills, an instructor at the Claremont High School Cinematic Program, agrees. “Avid, as a company, has been very supportive of our filmmaking efforts at the high school level. It is wonderful to be part of a community that is investing in the next generation of video storytellers and the tools that they use to tell their stories.”