Cloud Collaboration Beats Stormy Weather at CABSAT 2016

By in Pro Mixing, Video Editing

After a busy build-up, we were excited to see His Highness Sheikh Hasher Bin Maktoum Al Maktoum, Director General of Dubai’s Department of Information, open CABSAT 2016 – the definitive event for broadcast, satellite and entertainment content sectors across the Middle East, Africa and South Asia (MEASA).

With the Middle East and North Africa (MENA) media market expected to grow from US$16 billion in 2014 to US$24 billion in 2019 according to Strategy&, the global analyst division of Pricewaterhouse Coopers, the organisers expected more than 13,000 local, regional and international media industry professionals to attend the event.

The exhibition took a different route this year, with camera manufacturers and resellers/distributors that focus on lower end solutions in one hall and the broadcast manufacturers and partners in another. With all the related businesses in very close proximity to one another, it was a one stop shop for customers.

While it didn’t seem as busy as previous years—which could in part be due to the rather unusual and unexpected thunderstorms and floods that hit Dubai on the second day of the show—the Avid booth was really busy throughout the show. Networking is a key part of this show, and we were able to meet many customers and new visitors to discuss the challenges they face in their media workflows.

The Avid Studio Suite graphics products and Cloud Collaboration for Pro Tools – both on display for the first time in the region – were both very popular features and generated a lot of interest. And while live sound is not traditionally a major feature of CABSAT, the appearance of Robb Allan, FOH for Massive Attack, talking about the Venue| S6L console really drew the crowds.

Visitors were also able to get hands-on with many of the solutions on show – it’s always great to see people getting excited by new technology and discuss with them what they can do with our systems.

During the show we also announced the installation of a new collaborative 4K Avid workflow at twofour54, the most awarded post-production house in the Middle East – this is a very exciting installation as it shows how companies can build open, collaborative and cost-effective 4K production environments.

All in all we enjoyed a good show, and even the rain couldn’t dampen our enthusiasm to share our latest technologies.

As a Marketeer in the Media Industry working midst the finest Broadcasters, Engineers and Artists, I will bring you the latest on this exciting and ever-changing market.