For Independent Artists, the Release Is Just the Beginning

By in Music Creation, Music Distribution, Pro Mixing, The Know

After you get your music on streaming services around the world using AvidPlay, it’s time to do the most important thing to make sure your music captures a growing audience—promoting. In this blog, I’m going to give you four tips to help make sure your music doesn’t sit on streaming services unnoticed, and what the best methods are to start growing your fanbase.


Tip one: Get by with a little help from your friends… and family

Utilizing your inner social circles is an easy step to start getting your music some plays. Even if you don’t have a following of die-hard fans, your close friends and family can be huge when it comes to getting your music off the ground.

Have your friends and family add your music into the playlists that they routinely listen to, have them follow you on streaming services that support that feature, such as Spotify, and let them know that they are directly supporting you by listening to your music.

AvidPlay makes getting your friends and family to your music simple with the ability to share Smart Links. To use Smart Links, go to your Releases tab, select the Share dropdown, and select Copy URL. This will create a custom webpage for you to share that gives anyone you want to listen to your music the option to listen on whichever service they would like.

Tip two: Find a place where your music fits in

With the initial boost from your friends and family, it’s time to start digging around for a playlist or community where your music fits in. In my situation in particular, I was looking for places based around cinematic and orchestral music—a fairly niche, but growing group. I approached this in three ways:

  1. Searching for user-generated playlists on Spotify that had email addresses or contact information for the creator of the playlist that I could reach out to in order to see if they would be interested in adding my music to their playlist. Landing in some of these playlists was by far the largest boost to my stream count and led to my music being added to their listeners personal libraries.
  2. Finding a community to share, converse, and give feedback. Places like Reddit, forums, and Twitch are great places to foster a community and become known by people who love the same kind of music you’re creating. Make yourself known, make friends, but most of all, show a willingness to be involved in these communities beyond just self-promoting. For me, VI-Control was a great community where I could stay up to date on all things orchestral/cinematic while engaging in conversations that directly impacted the music I make and listen to.
  3. Creating your own community. A new endeavor that I have taken on is to try and create a Twitch channel where people can watch me write the music that I’ll eventually release. This is a great way to create a dedicated following who you know will be there to support and listen to your next release.


Tip three: Your music is important, but so are you

Promoting yourself as an artist is just as important as promoting your latest release. Don’t be shy about sharing your creative process, engaging with the companies of the products you use to make your music, or utilizing all of your social channels. In the studio to do some recording? Start up a livestream on Instagram and let people tune in. Working on some album artwork for the next release? Get some feedback on what your followers like. The more you engage with your followers, the more they’ll be engaged with you.

With so many different channels to promote yourself, it’s important to include all of the places where your fans can find you.

Add in your social channels wherever possible and make it easy for people to follow you. If you’re a member of the Avid Link community, you can add social channels and websites to your profile so people can easily access all of your channels. If you released your music to Spotify, utilize Spotify for Artists and add your social links to your profile there as well.


Tip 4: Utilize new technologies to get anyone to your music, anywhere.

Promoting yourself face-to-face is never simple. It’s not easy to get someone to your music at a gig or during a conversation, especially now that CDs are irrelevant. Luckily, AvidPlay has a clever solution to this, through the use of QR codes. These codes create a direct link to Smart Links, allowing you to put them on anything from posters to business cards in order to get people to your music by simply having them point their camera at the code. To get your QR code, you want to go to the same Share dropdown mentioned earlier and click on QR code. This will automatically generate a QR code for you to use however you want, for free. Give it a shot:

What’s the goal here?

In the end, all of these tips are geared towards creating organic growth for your music. You want to get to a place where people find your music, without you having to show it to them. By utilizing these tips and getting a good basis of plays, you’re setting your music up to be picked up by streaming service algorithms. For instance, the more followers you get on Spotify, the more listener’s Release Radar playlist you will end up in when you put out a new release.

Best of luck out there!

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From news production, sports production, audio editing and music composing, content creation and the applications that drive the industry are something I have used throughout my career. Inspired by powerful and emotive film scores and the behind the scenes orchestration–I now work as Solutions Marketing Specialist (Creative Artists) for Pro Tools at Avid, where I help deliver the very best software in the audio industry to the creators who inspired me from the start. My music creation started when I picked up a guitar in junior high, and continues today through writing cinematic compositions.