Free Webinar from Avid, IABM and Frost & Sullivan Explores Software-Defined Storage for Media

By in Shared Storage

The media and entertainment data storage market is growing at a staggering rate, and the soaring demand for high-resolution video content across the entire media ecosystem is placing immense pressure on production workflows and media storage infrastructure.

A recent piece of industry research conducted by leading analyst house, Frost & Sullivan, reported that the market grew from 5,335 petabytes in 2012 to a staggering 27,500 petabytes in 2015.

With the US and Canada releasing 708 films in 2015, a 19% increase since 2006, and 409 original English-language scripted primetime shows, a 94% increase since 2009, there’s no stopping the exponential growth in content being generated globally. Add to this the countless hours of content produced for game shows, news, reality shows, sports, talk shows, commercials, and corporate videos, and you have a huge volume of media assets that have to be stored somewhere that’s easily accessible by production teams.

To adapt and thrive in the new high-res era, organizations need advanced media storage that streamlines workflows and simplifies file management.

To help media organisations and production teams understand this new landscape, Avid has partnered with the international trade association for suppliers of broadcast and media technology, IABM, and Frost & Sullivan to deliver a specialist webinar.

Taking place at 3-4pm GMT on Thursday, 1 September, the free panel-style webinar entitled Future proofing media workflows through software-defined storage will feature insights from key industry leaders:

Mukul Krishna, practice head, digital media at Frost & Sullivan

Kevin Usher, Director | Global Presales Storage & Archive Solutions at Avid

Stan Moote, CTO of IABM

Highlighting how generic IT storage isn’t optimized for the rigor required for typical media and entertainment workflows, the panelists will discuss the benefits of adopting intelligent software-based media storage solutions.

Whereas physical storage requires hardware resources to manage it and make it accessible to production teams, managing storage via software running on industry-standard hardware is the fundamental value proposition of software-defined storage. For content creators, it provides the flexibility and usability needed to find assets and meet deadlines.



Further information on the world’s first software-defined storage platform that enables true storage virtualization for any media application, Avid NEXIS, can be found on

Avid NEXIS is Now Available

Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.


As Director of Broadcast & Media Product Marketing team at Avid, I am responsible for Media Asset Management, Shared Storage and Video Server solutions. My experience in the broadcast, television and communications industries spans over 29 years with previous positions held at Grass Valley, Sony, Independent Broadcasting Authority and Phillips Telecommunications.