Get Unprecedented Workflow Speed and Productivity with Avid MediaCentral

By in Broadcast, Media Management, News Production, Sports Production

Media producers face increasing operational and economic pressure to meet the growing consumer demand for content delivered to any device any time anywhere. This insatiable demand has created the largest disruption the industry has ever seen in terms of how content is delivered and monetized.  As eyeballs move to mobile platforms, advertisers are following, creating economic pressure for traditional broadcasters as they wrestle with how to address these challenges.  To help media organizations thrive in this media-hungry world, Avid has been working diligently to deliver solutions to help optimize production workflows, facilitate team collaboration regardless of physical location, and keep teams focused on creating and delivering more high-quality content across multiple platforms with fewer resources.  We introduced a groundbreaking media workflow platform, Avid MediaCentral, to give newsrooms, post facilities, and creative teams of all sizes the power to create and deliver more content in shorter timeframes.

MediaCentral features a revolutionary cloud-based, HTML5 user experience that works on any device, workflow modules and apps for editorial, production, news, graphics, and asset management, and a wide array of media services and partner connectors. Every team member is connected in a completely integrated workflow environment and gains a unified view into all their media—no matter where it’s located—on premise, in a private data center, or via the public cloud.

The completely redesigned MediaCentral | Cloud UX user experience is easy-to-use, task-oriented, and highly-responsive. It’s available to everyone connected to the platform including from any mobile device, no matter where they are. Team members can easily collaborate and stay productive regardless of their location.

The MediaCentral | Cloud UX interface is designed to help every team member jump right in and start working immediately. Even as you add new modules and apps to your workflow, MediaCentral | Cloud UX makes every new tool familiar, keeping you productive. No more bouncing between multiple tools to complete projects. Teams can view tasks, access projects, log and ingest clips, edit video, and publish content with graphics, from anywhere with the same unified experience across workstations, laptops, and mobile devices. Dedicated iOS and Android apps are also available, providing streamlined access to MediaCentral from anywhere.

In the blog, Say Goodbye to Patchwork Workflows, we provided an overview and video of this all-new, highly-responsive user interface and introduced several of the apps that together usher in a new level of media production efficiency.

In this video, we explore basic navigation within MediaCentral that lets you work the way you want. You’ll see how to navigate around the interface to accomplish various tasks including browsing footage, loading media clips for viewing, accessing metadata, optimizing screen real estate, opening, docking, and working with multiple task-oriented apps, using breadcrumbs, and more.

Stay tuned for the upcoming blogs in this tutorial series.  We’ll show you the basics of MediaCentral’s searching and browsing capabilities, and more—enabling you to find and work with the media you need, leveraging the availability, scalability, and accessibility of the platform.

Accelerate your entire workflow with Avid MediaCentral to create better content faster, deliver to more outlets and devices, and maximize the value of your media.

Avid MediaCentral

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

With over 20 years at Avid, I am amazed by our customers, their work, and their journeys, as they continually evolve to embrace significant industry and viewing audience transformation. As Senior Marketing Manager for Broadcast & Media, I’ll be sharing here just how we are focused on bringing solutions to market that address broadcasters’ needs.