Graphic Tales from the Redefining Graphics European Tour

By in Graphics Solutions, News Production, Sports Production, Studio Production

It’s been a stellar year for studio and graphics innovations to the Avid MediaCentral Platform, the industry’s most open and integrated platform for media production. This autumn, our local teams have taken to the road across Europe to showcase how our range of powerful broadcast solutions from the Avid Studio Suite are changing and revolutionizing viewer experiences for studio, news and sport production.

Since October, the Avid Graphics Tour has been in full swing, with stops in cities including Munich, London, Rome, Madrid, Dubai and Paris. These intimate events gave attendees a first-hand look at the powerful arsenal of solutions in the Studio Suite including Avid Playmaker, Avid TD Control, Avid Maestro, Avid Spark and Avid 4Designer. Examples of how many media enterprises are harnessing the power these next-generation news, sports and studio broadcast solutions were also showcased to Avid customers.

Additionally, on every stage of the tour, Avid NEXIS, the world’s first software-defined storage platform, has been making a splash. This powerful system delivers unmatched flexibility, control, and extensibility to Avid MediaCentral Platform applications including the Studio Suite.


Kicking things off in Munich in the suburb that’s home to broadcasters including Sky Deutschland, Pro7 Sat1, and the Munich branches of ZDF and Bayerischer Rundfunk, partners and customers gathered at the MACE – Conference Centre in Unterfoehring.

An array of Avid partners including Videocation DE, dve-x DE, Snitt Studio HU, CS Computer Systems HR, Media Online DE and ADTV PL joined the event, hosting various operator training sessions. In addition to the local broadcasters, Czech TV, HRT – Croatia, Plazamedia, CBC (RTL Production) and DAZN (Perform Group) attended to learn more about how they can revolutionise viewer experiences.

United Kingdom

Attending customers in London included ITV and Perform Group, along with various leading London post production houses, where discussions were held on the array of available solutions to enable greater creativity and efficiency for high end productions.

Avid’s Regional Sales Director for North EMEA, Tom Evetts, hosted two sessions which explored the latest in news, studio and sports production. “Accelerating and streamlining our customers’ entire news production graphics workflow means they can captivate audiences everywhere with immersive viewing experiences. It’s allowing them to tell the whole story and win the race to break news across all platforms,” he said.


Our third stop on the tour took in the city of Rome, where once again demonstrations and hands on experience with the Avid Studio Suite, including Maestro and PlayMaker, were on display. Attendees, including spokespeople from Betamedia Spa, Stadion Video, CPA, Portus 2014, AMG international and RAI Italy were introduced to the next level of viewer engagement, reinventing the newsroom, redefining graphics, and changing the game for sports production.


In Paris, new and returning partners and customers alike appreciated the Avid product demos, discussions and presentations around the Studio Suite and Avid NEXIS. For some existing customers, it was also an education in some of the new and productive ways in which Avid solutions can enable them to create stunning productions. Sébastien Dehe, Sales Manager at Avid France said, “Comments from our customers on the day described how impressed they were with the simple integration of the products and the innovative ways they’re making changes to their workflows.”

Captivate Your Audience, Everywhere

With Avid graphics solutions, you can entertain and enlighten audiences through powerful visual storytelling, stunning imagery, and enhancements, so they keep tuning in for more.



As a Field Marketing Director for Program in EMEA I am lucky enough to work with some of the most interesting and inspirational artists, content creators and distributors in the media industry. Follow me on Avid Blogs for industry news and updates from across EMEA.