How to Gather Research and Create News Stories Within a Single UI

Continuing our blog series on Next-Generation Newsrooms, here we look at crafting compelling news stories in a single user-interface, MediaCentral | UX.


In recent years, the role of a journalist is becoming more, not less, skilled. No longer is their role centred on finding out and reporting the news. On top of their normal reporting duties, journalists are now required to handle some of the more technical aspects of news gathering, such as shooting video, capturing stills, editing, and posting to social media to ensure their news organization is first air with breaking news stories.

What this also means is that journalists are required to use multiple tools to complete these technical tasks, which ultimately has implications for the news organization. Using a number of tools increases training costs, and integrating these applications together results in higher support costs over time. This is a business conundrum that Avid is attempting to solve with Avid Everywhere™.

The foundation of Avid Everywhere is the Avid MediaCentral Platform, the industry’s most open, extensible and customizable common services foundation. For efficient news production, MediaCentral | UX — the cloud-based, web front end to the platform — enables editorial teams to use one application to collaborate in new ways and to publish to multiple platforms.

In this video tutorial, you will see how MediaCentral | UX simplifies news gathering and production with intuitive features for journalists and producers.  Using the customizable interface, you can access iNEWS and other media databases and work across multiple systems simultaneously.  Aggregate your newsgathering process within the same interface by viewing multiple news sources including not only wires, but also websites, social media sites, and video/still image agencies via connectivity partner integration like x.news.

You can create, view, and work with stories, adding production cues and closed-captioning text.  You can also access and complete news graphics templates for your story in the same MediaCentral | UX interface using the integrated Maestro pane.  You’ll also see how producers can easily group and move stories within a rundown or across rundowns for on-air broadcasts.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.