IBC 2016: Avid Demonstrates Emerging IP and UHD Workflows

By in Tech Talk

Our industry continues evolving at a rapid pace, with emerging technologies and formats offering exciting possibilities for the future. However, implementing these technologies remains a key challenge for many media organizations.

At IBC 2016, we are pleased to preview solutions for several converging technologies that are driving significant change for the media industry. By supporting real-time IP signals natively in key components of the Avid MediaCentral Platform, we’re accelerating the industry’s transition to IP and delivering a unified environment for file-based and live signal-based media workflows that will ease the migration to emerging image formats, including UHD.

Video IP integrations

Many media companies rely on legacy technologies like coaxial cabling and baseband SDI signals to transport video and audio signals throughout facilities and across geographies. But recent technological advancements have made it feasible to pass professional audio and video signals over standard IP networks.

This year at IBC, we will demonstrate support for a variety of emerging IP standards, including SMPTE 2022-6 and VSF TR-03, illustrating how media companies can easily manage the transition to converged IP infrastructure over time. Technology presentations will showcase IP ingest, editing, playout, graphics insertion, and monitoring workflows spanning several Avid products, including Avid Media Composer, Maestro, 3DPlay, and Playmaker.

Visit the booth to see how converging on IP networks for file-based and signal-based traffic will provide media companies with increased flexibility, agility, and lower costs.

UHD integrations

We’re also showcasing innovative UHD broadcast solutions that integrate seamlessly with both standard SDI production infrastructure, as well as IP production workflows. The Avid UHD workflow enables broadcasters to deliver richer, sharper content without over-investing in new solutions, and is centered on Media Composer | Software, Interplay | Production, Media | Director, Pro Tools, DNxHR, and Avid NEXIS, along with graphics and replay servers.


Avid is also participating fully in the AIMS alliance and showcasing its interoperability at IBC 2016 with products from other vendors at the IP Interoperability Zone in Hall 8

Avid at the 2016 IBC Show

Join Avid at IBC 2016 in Amsterdam from September 9-13 or follow the action online! We’ll be sharing several exciting platform innovations and new products to help you address your most pressing business challenges and stay ahead of the competition.

As Senior Principal Product Manager for Graphics Design and Rendering, I’m excited to put new real-time graphics tools into the hands of today’s demanding broadcast graphics artists.