IBC 2016: Avid Extends Openness with New Alliance Partner Innovations

By in Tech Talk

In 2014, we launched the Avid MediaCentral Platform to unify workflows and help customers achieve the efficiency and productivity they need. Since then, the world’s leading media professionals and organizations have adopted the platform in staggering numbers. One of the reasons is because of the incredible level of openness and interoperability the platform offers.

Key to this success is the Avid Alliance Partner Program—a special partnership that allows developers to become Avid certified, access various levels of tools, achieve partner product certification, and access the Avid sales network. The program is designed to form the basis of an invaluable, multi-year partnership for the most reputed and mission-critical products required by customers.

At IBC 2016, we’ve expanded our Avid Alliance Partner Program to arm developers with the services and resources they need to create platform-compatible solutions even more easily. This way, we can ensure that Avid continues to offer the most open, most flexible, and most interoperable platform on the planet.

New Avid Alliance Partner Program features include new developer testing and certification, new levels of product certification, and additional tools for creating differentiated connections to the Avid MediaCentral Platform.

So what does this mean for end customers? Purchasing solutions from a certified Avid Alliance Partner means that customers can have the peace of mind that they will benefit from an enhanced purchasing experience, a lower total cost of ownership, less complex integrations, superior post-sales support, and a level of software maintenance that includes both Avid and Alliance Partner products.

Avid at the 2016 IBC Show

Join Avid at IBC 2016 in Amsterdam from September 9-13 or follow the action online! We’ll be sharing several exciting platform innovations and new products to help you address your most pressing business challenges and stay ahead of the competition.

Avid’s Vice President of Market Solutions. An enthusiastic catalyst for change with more than 20 years in strategic leadership roles in the Media and Entertainment industry.