Join Avid at the HPA Tech Retreat 2017

By in Shared Storage, Video Editing

On February 20-24, media industry leaders will converge on Indian Wells, California for the HPA Tech Retreat, an informal gathering organized by the Hollywood Professional Association (HPA) that attracts the top engineering, technical and creative talent and business leaders in film, television, video, cinema and post production. As a Foundation Member of the HPA and a longtime sponsor of the retreat, Avid is proud to support the event once again.

Agile post-production workflows at the Innovation Zone

If you’re attending the retreat, make sure to stop by and see us at the Innovation Zone, where solutions specialist Michael Krulik and solutions engineer Colin Blake will present Avid’s latest innovations for agile post-production workflows. Powered by the MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media, these developments include:


• Remote cloud editing with Media Composer® 8.8

• Phonetic search technology, script-based editorial and captioning with ScriptSync®, PhraseFind™, Dialogue Search, and Illuminate

• Storage virtualization for any media application with Avid NEXIS®, the industry’s first and only software-defined storage platform

Avid NEXIS | E5

Avid ScriptSync and PhraseFind

A trio of Avid technology experts take center stage

 Don’t miss the opportunity to hear from three of Avid’s most esteemed technology experts who will all speak at the conference on Thursday, February 23.


At 11am-12pm, Avid’s solution integration architect Gurparkash Saini will share his expertise on cloud-based workflows as part of a panel titled “Production in the Cloud: Pitfalls and Epiphanies”. Referencing real-world use cases, the panelists will highlight the pros and cons of current cloud production, and provide insight into the future of cloud production.


At 2-3pm, Avid’s principal software engineer Stephen Wilson will join fellow industry luminaries on a panel on “IMF & Automated Mastering”. Other panelists include Arjun Ramamurthy, VP of Technology at Twentieth Century Fox and Rohit Puri, Engineering Manager, Cloud Media Systems at Netflix.


Finally, at 4.30-5pm, Avid’s Director of Architecture, Rob Gonsalves, will share his insights on “Preventing Ramsomware Attacks”. His presentation will look at the growing threat that ransomware poses to media production companies, and how they can protect their assets and mitigate the risk of these attacks using disaster recovery systems with specific safeguards against ransomware.

Be part of the industry’s future

We’re giving retreat attendees a special discounted rate for Avid Connect 2017, the annual gathering of the Avid Customer Association, where hundreds of media professionals come together to shape the future of the industry. Attendees who register by February 28 can save $400 on registration fees using an exclusive promo code. Taking place just before NAB on April 22-23 in Las Vegas, this year’s event will reveal the results of the inaugural ACA Vote, which gives ACA members the unique opportunity to directly influence Avid’s future offerings.

To participate in this unprecedented vote, visit the Avid Customer Association website.

Fortunate to work directly with Avid’s most creative users and technical experts in Audio, Music, Video, and Broadcast, I help manage Avid’s events, marketing programs and customer initiatives throughout the US and Canada.