New Horizons for Media Management Start on the Cloud

By in Media Management, NAB 2018

The media and entertainment industry is experiencing a major disruption as consumer viewing habits shift to anytime access to content delivered on any device, anywhere.  Broadcasters need to create compelling content, streamline delivery, drive higher efficiency, and put the right technology in place to improve collaboration, access, and creativity to capitalize on this ever-changing paradigm.  Avid delivers those solutions, enabling cloud workflows to meet the challenges faced by broadcast sports, news, and live entertainment.

So, what’s next? A fundamental reimagining of how media organizations create, distribute, and monetize their content.  Avid will be highlighting Avid | On Demand in its cloud theater at NAB (in Booth SU801) every hour at the bottom of the hour, showing how users can fully realize the power of the cloud for production on demand. See how to enable the solutions and services you need using infrastructure from Microsoft Azure, spinning up when you need it and paying only for what you use.

In the Avid Cloud Platform Theater we’ll show you how our new cloud services and new cloud solutions extend the capabilities of the MediaCentral platform. New features empowering your team with greater capacity, access, automation, and collaboration, at appealing economics delivered on demand.

Users can see how Avid has taken machine learning, artificial intelligence, and cognitive services and created on demand services that meet every day challenges in media workflows.  In the cloud theater, users can see how Avid cloud solution offerings conjoin indexed media libraries, connect disparate creative teams, and share projects and bins.

Once you witness Avid | On Demand in action with cloud services like Avid | AI for auto-indexing content or Illuminate On Demand for auto-QC’ing content, you’ll see the fundamental reimagining of content delivery and realize the power of production on demand.


Explore new horizons with Avid’s On Demand services and solutions.

Come and see how it works every hour, at the bottom of the hour at Upper South Hall – Booth SU801 (located next to the hall entrance).

As Director of Broadcast and Media Solutions Marketing, I am responsible for outbound messaging for all Avid products focused on broadcast news, sports, and entertainment.