Avid was recently asked to appear at the VR 20/20 summit, the newest component of the fourth annual NYC Television and Video Week. Held this October in Times Square, the week-long conference offered “education, information and unparalleled networking for leaders in the broadcast, cable, advertising and technology industries” and drew more than 2400 executives from around the globe.
The VR portion of this event, provided attendees with the opportunity to gain insight into emerging trends in VR/AR hardware, content development, distribution, and retail; explore the latest VR/AR devices through hands-on demonstrations; and network with some of the industry’s most prominent thought leaders and innovators in the space.
Joel Lamdani, Avid’s Senior Director for Strategic Market Development, served as a panelist on the Reimagining Sports in VR panel, which focused on how sports leagues, broadcasters, and technology innovators are harnessing Audio, Video, and Graphics to support the emerging medium.
“The VR/AR space is constantly evolving and today’s audience is driven by their hunger for new technology experiences,” says Lamdani, citing a new era of sports interaction, like interactive gaming, as an example. “E-sports is going to explode. When you have user engagement of thousands of people on Facebook and Google platforms, those users will dictate a new type of sports.”
“It’s important that vendors like Avid not only develop tools and technologies in the VR space,” continues Lamdani, “but find trusted partners looking for the most advanced solutions in this exciting new field.”